Supermarket giant adds over 100 more shopping essentials to ‘biggest ever Aldi Price Match'

The Sun

23-04-2025

A SUPERMARKET giant is adding more than 100 products to its Aldi Price Match.
Sainsbury's said it will now price match the discount retailer on 800 products - more than any other retailer.
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The newly expanded range spans everything from summer picnic essentials to everyday bathroom basics, all priced to match Aldi.
Shoppers can now pick up dips like houmous and tzatziki, quiches, sausage rolls, and even ice cubes at unbeatable value, perfect for garden parties, barbecues, or sunny days at the park.
But the value doesn't stop at picnic fare.
Sainsbury's is also cutting prices on a broad selection of household staples, including shower gel, handwash, cotton pads, and period care, making everyday savings more accessible for families.
Richard Crampton, Sainsbury's Commercial Director for Fresh and Convenience, said: 'With household costs going up, we're working hard to help budgets stretch further.
"Our biggest ever Aldi Price Match means customers can save on summer favourites and daily essentials without compromising on quality.'
For the first time, the initiative also extends to alcohol, including red, white, and sparkling wines.
Bottles of Prosecco, Cava, and even Champagne are now included, just in time for summer celebrations.
This expansion comes as other major supermarkets scale back.
Tesco and Asda have both reduced the number of items in their Aldi price match schemes this year, leaving fewer savings on offer.
While Sainsbury's had also trimmed its list earlier in the year, this latest move marks a strong return to value-focused competition.
The Aldi Price Match is just one of several ways Sainsbury's is helping customers save.
It also offers Nectar Prices on over 9,000 products, personalised Your Nectar Prices, and its Low Everyday Prices programme, all designed to bring down the cost of the big shop.
Together, these initiatives saved customers £2 billion in 2024 alone.
It comes after a number of supermarkets have scaled back their Aldi price match schemes, as they struggled to keep up with the ultra-cheap supermarket.
Back in February, Asda said it would no longer run the offer and instead launched a new "Rollback" scheme which saw it reduce the cost of over 4,000 products.
In the same month,Sainsbury's said it would reduce the number of products offered in the scheme.
Tesco also removed over 100 products from its Aldi Price Match scheme.
Morrisons also runs an Aldi and Lidl price matching scheme for its customers.
It comes after Sainsbury's price squeeze earlier this year, when the retailer quietly cut its Aldi Price Match list by 75 items, dropping from 681 products in November to just 606.
The move followed a similar rollback from Tesco, which also scaled back its own price match offer.
MORE WAYS TO SAVE
The Aldi Price Match is part of a wider savings strategy from Sainsbury's.
It also includes: Nectar Prices on over 9,000 products, Your Nectar Prices, tailored discounts for loyalty members, Low Everyday Prices on cupboard staples
Examples of products included in Sainsbury's Aldi price match scheme
By Sainsbury's Normal Ultra Towels x16
Stamford Street Co. Round Cotton Pads x200
Sainsbury's Collection Moisture Handwash 500ml
Sainsbury's Greek Feta 200g
Sainsbury's Winemaker's Selection Prosecco Frizzante 75cl
Sainsbury's Quiche Lorraine 400g
Sainsbury's Houmous 200g
Sainsbury's Tzatziki 200g ​
WHAT IS PRICE MATCHING?
Price matching has become common practice among the 'Big Four' supermarkets as the cost of living crisis has sent shoppers on the hunt for cheap goods.
Morrisons price matches with Lidl and Aldi and will update prices to match the cheapest on a weekly basis.
You can also find a price comparison sheet on its website by visiting my.morrisons.com.
Ocado price matches with Tesco on over 10,000 products, and will automatically give shoppers a voucher for the difference if they buy a product which is cheaper at the rival.
This includes promotions and Clubcard prices and is up to a maximum value of £10.
The items can vary and are either identical branded goods or similar and comparable own-brand items.
Items which are price matched can be seen when shopping on the Ocado website as they are marked with a red £ symbol.
It comes as world events such as Russia 's invasion of Ukraine and the aftermath of the Covid-19 pandemic have sent the cost of everyday goods skyrocketing in recent years.
While prices have cooled over the last 18 months, many shoppers are still feeling the pinch.
Supermarket loyalty schemes - which has one?
MOST UK supermarkets have loyalty schemes so customers can build up points and save money while they shop.
Here we round up what saving programmes you'll find at the big brands.
Iceland: Unlike other stores, you don't collect points with the Iceland Bonus Card. Instead, you load it up with money and Iceland will give you £1 for every £20 you save.
Lidl Plus: Lidl customers don't collect points when they shop, and are instead rewarded with personalised vouchers that gives them money off at the till.
Morrisons: The My Morrisons: Make Good Things Happen replaces the More Card and rewards customers with personalised money off vouchers via the app.
Sainsbury's: While Sainsbury's doesn't have a personal scheme, it does own the Nectar card which can also be used in Argos, eBay and other shops. You need 200 Nectar points to save up £1 to spend on your card. You need to spend at least £1 to get one Nectar point.
Tesco: Tesco Clubcard has over 17million members in the UK alone. You use it each time you shop and build up points that can be turned into vouchers - 150 points gets you a £1.50 voucher. Here you need to spend £1 in Tesco to get one point.
Waitrose: myWaitrose also doesn't allow you to collect points but instead you'll get access to free hot drinks, and discounts off certain brands in store.
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