Liftoff Announces Integration of Xiaomi OEM Ad Experience Into the Vungle Exchange
This new partnership opens up on-device advertising across Xiaomi's system apps and its overseas official app store, GetApps, providing global reach at scale.
REDWOOD CITY, Calif., May 29, 2025 /CNW/ -- Liftoff, the leading provider of marketing, monetization, and creative solutions for the mobile industry, today announced a new partnership with Xiaomi's International Internet Business Department—part of the global technology leader known for its smartphones, smart devices, and IoT products.
Liftoff's Vungle Exchange ad network now connects brand & performance advertisers to effective, targeted advertising solutions on Xiaomi's expanded ecosystem, including HyperOS (its Android-based operating system), smart devices, and internet services.
Advertisers on the Vungle Exchange will have access to premium ad placements in Xiaomi's overseas app store and other system apps. Advertisers running Android user acquisition campaigns can gain a competitive edge by reaching users through new OEM offerings. They include:
Direct-to-device advertising: Advertised apps will appear as recommendations through Xiaomi's native apps and its overseas official app store, GetApps, enabling advertisers to achieve global reach at scale.
Exclusive touchpoints such as system-level notifications and lock-screen ads not available through standard, in-app networks
Xiaomi's OS-level data for better ad targeting and lower-cost campaigns (per install)
Liftoff's Vungle Exchange helps advertisers reach quality users programmatically. Advertisers can tap into users from 150k+ apps across 250 countries, ensuring the delivery of the right ad to the right user.
Tanya Lee, SVP of Global Supply Sales at Liftoff, said:
"At Liftoff, we are committed to driving innovation in the mobile advertising ecosystem, and this partnership marks an exciting step forward. By integrating Xiaomi's OEM native ad experience with the Vungle Exchange, we enable advertisers to reach high-value users seamlessly. Xiaomi's expansive global reach, combined with Liftoff's advanced programmatic technology, offer advertisers a unique opportunity to scale their campaigns efficiently and drive real results."
Qiang Song, General Manager of Xiaomi's International Internet Business Department, said:
"By integrating with Vungle Exchange, we're bringing programmatic efficiency to Xiaomi's premium ad inventory, offering advertisers smarter ways to connect with users."
About Liftoff
Liftoff helps mobile businesses maximize their revenue. Its advanced machine-learning models power marketing, monetization, and creative solutions that create better ad experiences and connect people with the products they love.
About Xiaomi
Xiaomi Corporation was founded in April 2010 and listed on the Main Board of the Hong Kong Stock Exchange on July 9, 2018 (1810.HK). Xiaomi is a consumer electronics and smart manufacturing company with smartphones and smart hardware connected by an IoT platform at its core.
Embracing our vision of "Make friends with users and be the coolest company in the users' hearts", Xiaomi continuously pursues innovations, high-quality user experience and operational efficiency. The company relentlessly builds amazing products with honest prices to let everyone in the world enjoy a better life through innovative technology.
Xiaomi is one of the world's leading smartphone companies. In December 2024, global monthly active users ( "MAU") reached 702.3 million. The company has also established the world's leading consumer AIoT (AI+IoT) platform, reached 904.6 million smart devices connected to its platform (excluding smartphones, laptops and tablets) as of December 31, 2024. Xiaomi products are present in more than 100 countries and regions around the world. In August 2024, Xiaomi was included in the Fortune Global 500 list for the sixth year in a row.
Xiaomi is a constituent of the Hang Seng Index, Hang Seng China Enterprises Index, Hang Seng TECH Index and Hang Seng China 50 Index.
Try Our AI Features
Explore what Daily8 AI can do for you:
Comments
No comments yet...
Related Articles
Toronto Sun
2 hours ago
- Toronto Sun
OnePlus looks to undercut Apple and Samsung with new tablet
The tablet, called the OnePlus Pad 3, will be available on July 8 for $1,000 in Canada Published Jun 05, 2025 • 2 minute read OnePlus Pad 3. Photo by Halie Chavez / Bloomberg OnePlus Systems Inc. introduced a slimmed-down version of its premium Android tablet on Thursday, looking to beat competing devices from Samsung Electronics Co and Apple Inc. with its price and specifications. This advertisement has not loaded yet, but your article continues below. THIS CONTENT IS RESERVED FOR SUBSCRIBERS ONLY Subscribe now to read the latest news in your city and across Canada. Unlimited online access to articles from across Canada with one account. Get exclusive access to the Toronto Sun ePaper, an electronic replica of the print edition that you can share, download and comment on. Enjoy insights and behind-the-scenes analysis from our award-winning journalists. Support local journalists and the next generation of journalists. Daily puzzles including the New York Times Crossword. SUBSCRIBE TO UNLOCK MORE ARTICLES Subscribe now to read the latest news in your city and across Canada. Unlimited online access to articles from across Canada with one account. Get exclusive access to the Toronto Sun ePaper, an electronic replica of the print edition that you can share, download and comment on. Enjoy insights and behind-the-scenes analysis from our award-winning journalists. Support local journalists and the next generation of journalists. Daily puzzles including the New York Times Crossword. REGISTER / SIGN IN TO UNLOCK MORE ARTICLES Create an account or sign in to continue with your reading experience. Access articles from across Canada with one account. Share your thoughts and join the conversation in the comments. Enjoy additional articles per month. Get email updates from your favourite authors. THIS ARTICLE IS FREE TO READ REGISTER TO UNLOCK. Create an account or sign in to continue with your reading experience. Access articles from across Canada with one account Share your thoughts and join the conversation in the comments Enjoy additional articles per month Get email updates from your favourite authors Don't have an account? Create Account The tablet, called the OnePlus Pad 3, will be available on July 8 for $700 in the U.S. and $1,000 in Canada. In addition to the thin frame, the company is touting faster performance, an improved display and upgraded multitasking features. The Pad 3's price falls between Apple's 11-inch ($599) and 13-inch ($799) iPad Air tablets. Android tablets have failed to make much of a dent in the US to Apple's tablet business. Samsung, Inc. and smaller players fill out the rest of the market. The Pad 3 is less than 6 millimeters thick and features a 13.2-inch display with a higher pixel density than the iPad Air, promising crisp text and other visuals. (Apple's far more expensive 13-inch iPad Pro is just 5.1 millimeters thick.) Inside, it's powered by Qualcomm Inc.'s Snapdragon 8 Elite chip, a processor found in other recently released high-end devices such as Samsung's Galaxy S25 Edge phone. Your noon-hour look at what's happening in Toronto and beyond. By signing up you consent to receive the above newsletter from Postmedia Network Inc. Please try again This advertisement has not loaded yet, but your article continues below. Battery life can exceed 17 hours with less demanding usage, according to the company. Alternatively, users can expect as much as six hours playing graphics-intensive video games, the company says. OnePlus also said the battery can recover 18% of capacity after a 10-minute charge. Most iPads are usually graded at 10 hours of battery life. In a hands-on test, the tablet seemed sturdy even with its thin dimensions. The LCD screen falls short of the higher-quality OLED panels used in pricier top-of-the-line tablets from Apple and Samsung, but it renders colors well and is capable of high brightness levels. Additionally, the eight speakers produced robust sound. Android continues to offer fewer tablet-optimized apps than Apple's iPadOS, but by now many popular platforms and services are available for larger-format devices like this. OnePlus' updated Open Canvas multitasking system lets users drag and drop multiple apps into different zones and adjust how much space they each take up. The tablet automatically recommends entering split-screen mode if it detects you flicking between apps. This advertisement has not loaded yet, but your article continues below. OnePlus is also releasing updated accessories for the Pad 3, including a $200 keyboard with trackpad. The company's existing $100 stylus pen is also compatible with the new hardware. The $50 folio case is a highlight, with a versatile design that lets you position the tablet in several different orientations. Like the tablet, some of OnePlus' accessories are priced lower than Apple's equivalents: The iPad Air's keyboard is $269, though the Apple Pencil starts at $79. At $700, the Pad 3 is $150 more expensive than the company's previous tablet. OnePlus attributes the higher cost to the larger display and other hardware refinements, though it acknowledged 'current market conditions' factored into the price. Electronics makers continue to grapple with uncertainty around tariffs that the Trump administration has levied against most US trading partners and critical manufacturing hubs. NHL Columnists Columnists Sunshine Girls Celebrity
Toronto Sun
2 hours ago
- Toronto Sun
Procter & Gamble to cut 15% of office jobs over next two years
The locations of the cuts weren't provided Published Jun 05, 2025 • Last updated 4 minutes ago • 1 minute read Procter & Gamble Co. signage on the floor of the New York Stock Exchange (NYSE) in New York, US, on Tuesday, Dec. 31, 2024. Photo by Michael Nagle / Bloomberg Procter & Gamble Co. plans to slash as many as 7,000 office jobs over the next two years as the maker of Tide laundry detergent and Gillette razors seeks to improve productivity. This advertisement has not loaded yet, but your article continues below. THIS CONTENT IS RESERVED FOR SUBSCRIBERS ONLY Subscribe now to read the latest news in your city and across Canada. Unlimited online access to articles from across Canada with one account. Get exclusive access to the Toronto Sun ePaper, an electronic replica of the print edition that you can share, download and comment on. Enjoy insights and behind-the-scenes analysis from our award-winning journalists. Support local journalists and the next generation of journalists. Daily puzzles including the New York Times Crossword. SUBSCRIBE TO UNLOCK MORE ARTICLES Subscribe now to read the latest news in your city and across Canada. Unlimited online access to articles from across Canada with one account. Get exclusive access to the Toronto Sun ePaper, an electronic replica of the print edition that you can share, download and comment on. Enjoy insights and behind-the-scenes analysis from our award-winning journalists. Support local journalists and the next generation of journalists. Daily puzzles including the New York Times Crossword. REGISTER / SIGN IN TO UNLOCK MORE ARTICLES Create an account or sign in to continue with your reading experience. Access articles from across Canada with one account. Share your thoughts and join the conversation in the comments. Enjoy additional articles per month. Get email updates from your favourite authors. THIS ARTICLE IS FREE TO READ REGISTER TO UNLOCK. Create an account or sign in to continue with your reading experience. Access articles from across Canada with one account Share your thoughts and join the conversation in the comments Enjoy additional articles per month Get email updates from your favourite authors Don't have an account? Create Account The reductions would amount to about 15% of the current non-manufacturing workforce, P&G said in a presentation posted on its website. The locations of the cuts weren't provided. Makers of toilet paper and toothpaste are grappling with weakening consumer sentiment and higher costs from tariffs. While prices of products are rising, many companies are also cutting costs as they seek to find ways to mitigate the effect on shoppers. Cincinnati-based P&G lowered its guidance in the most recent earnings season to account for tariff costs and worsening consumption trends. The maker of Old Spice forecast $1 billion to $1.5 billion in incremental costs. P&G is also reviewing its portfolio of brands and may announce some divestitures in the months ahead, according to the presentation from the Deutsche Bank Global Consumer Conference. The company will also look at cutting costs and improving the efficiency of its supply chain. This advertisement has not loaded yet, but your article continues below. In April, when P&G cut its annual sales and profit guidance, Chief Executive Officer Jon Moeller said the company will likely roll out price increases during its next fiscal year, which starts in July, adding that tariffs are 'inherently inflationary.' The company also said that before raising prices, P&G will seek to shift sourcing or change formulations to reduce exposure to tariffs. Major companies are taking different tacks to try and navigate current volatility, with some withdrawing financial guidance altogether. Earlier this week, Remy Cointreau SA pulled its long-term sales guidance blaming policies in America and China and a slow recovery in the US market. P&G expects to incur a charge of between $1 billion and $1.6 billion over the course of the 2-year restructuring program. Shares of P&G were little changed in premarket trading in New York on Thursday. NHL Columnists Columnists Sunshine Girls Celebrity
Cision Canada
3 hours ago
- Cision Canada
PROSE EXPANDS OPERATIONS WITH NEW WEST COAST CUSTOMIZATION CENTER
LOS ANGELES, June 5, 2025 /CNW/ -- Today, Prose, the NY-based global leader in personalization known for delivering AI-powered custom hair and skin care, announced the expansion of its operations with a new state-of-the-art customization center in Commerce, California. This expansion highlights Prose's dedication to serving its rapidly growing customer base on the West Coast and beyond, while advancing sustainable and innovative manufacturing practices. At the heart of Prose's success is Singular, its proprietary AI-powered beauty-tech platform unveiled last year, which has revolutionized personalized beauty at scale. Prose's momentum—marked by 29% growth and $165M in revenue in 2024 —has driven the need to expand Singular's capacity. The new customization center will play a pivotal role in supporting this expansion, enabling even greater efficiency and scalability in custom beauty production. The new customization center spans 43,000 square feet and is designed to mirror the advanced automated customization systems of Prose's flagship Brooklyn location. With an investment of $9M, this expansion enables Prose to significantly increase its overall production capacity for bespoke haircare, skincare and supplement products. "This expansion marks a significant step forward in Prose's evolution, enabling us to meet growing demand from customers across the U.S. and Canada," said Prose CEO and Co-Founder Arnaud Plas. "We look forward to leveraging this new state-of-the-art customization center to further drive personalized beauty solutions and set a new standard for the industry." "The Los Angeles area was the ideal choice for our new customization center due to its proximity to our West Coast customers," said Anthony Perdigao, Prose COO. "By strategically positioning our operations in Southern California, we are significantly reducing shipping times for nearly 50% of customers, enhancing our ability to deliver customized beauty solutions quickly and efficiently." Sustainability is a cornerstone of Prose's made-to-order operations. Not only will the expansion reduce shipping time, it will also result in a 50% emissions saving for downstream shipping—or 1.04 ktCO2e of carbon. Other features of the customization center include incorporating renewable energy and energy-efficient design elements in lighting, water consumption, and overall layout. The automated customization system will minimize excess waste and reduce the carbon footprint through an innovative, scalable made-to-order manufacturing process. "Our new customization center represents our dedication to sustainable and responsible manufacturing," said Helen Nwosu, VP of Social Impact. "We are proud to leverage cutting-edge technology and strategic planning to minimize carbon impact and reduce our overall environmental footprint while maintaining the highest quality in our products." About Prose Prose is a DTC beauty-tech brand known for creating custom, made-to-order hair and skin care products to disrupt the CPG industry. Prose shattered the notion that mass retail production is the only solution. Marrying a technology driven approach with an apothecary-style concept, Prose products are made-to-order and provide the highest quality of natural ingredients. The brand is committed to sustainable operations and is Climate Neutral, a Public Benefit Corporation and a Certified B Corporation. About Singular Singular is a proprietary AI-powered beauty-tech platform, transforming personalized beauty at scale through both innovative software and hardware technologies. By analyzing a wide range of factors—from individual preferences to environmental influences—Singular enables brands like Prose to create truly customized haircare and skincare formulations. The platform powers Prose's end-to-end customization process, from ingredient selection to sustainable, made-to-order manufacturing.
