Move over Labubu, Labokbok is here to tackle your heart
Sporting the green and gold and a wide-eyed charm that would melt even the most hardened All Blacks fan, Labokbok is part mascot, part fashion accessory, and full-on rugby fever dream. Designed to support the South African national rugby team, this plushie lets you carry a bit of Bokke pride wherever you go, whether you're heading to the stadium or just popping to the shops.
Labokbok's design feels like a clever play on Labubu, the wildly popular collectable creature that's become a viral obsession among collectors and Gen Z alike. But where Labubu is a bit mischievous and monstrous, Labokbok is pure Springbok sweetness, complete with a fuzzy mane, soft ears, and tiny hooves ready to tackle the nation's hearts.
Checkers has been on a roll lately when it comes to capturing the zeitgeist, from snappy TikTok content to clever limited-edition drops. With the Rugby Championship and World Cup qualifiers heating up, Labokbok arrives at just the right moment to stir up supporter spirit.
More than just a novelty, Labokbok is a playful expression of something much bigger: South Africa's unmatched ability to remix trends with heart, humour, and homegrown flair. It's a reminder that creativity isn't limited to the art world or ad agencies; it's alive in everyday things like a supermarket toy that captures the national mood with uncanny timing.
Whether you're a die-hard rugby fan, a plushie enthusiast, or just someone who appreciates a great conversation starter hanging off your tote bag, Labokbok might be the most South African thing you can buy right now.
Let the games begin, and don't forget to bring your Labokbok along for the ride.
If adorable plushies are your thing, here's: Where to find a Labubu in Joburg and A guide to the Blind Box craze in South Africa
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