Snoop Dogg Enters 'Creative Partnership' With NBCUniversal For Death Row Pictures
Snoop Dogg and Death Row Pictures have gone into business with NBCUniversal Entertainment & Studios as announced on Wednesday (April 23).
The venture was described as a 'new creative partnership' that will expand into film, television, sports, entertainment, and streaming.
'Audiences around the world love Snoop and connect with his unparalleled showmanship and artistry,' said NBCUniversal Entertainment & Studios Chairman Donna Langley in a statement. 'Those of us lucky enough to be in his orbit also know his incredible business acumen, endlessly creative spirit and the unapologetic authenticity that he brings to every project. There's only one Snoop, and we're so excited for him to join our unbelievable roster of creative partners.'
The Long Beach native added, 'Not everyone has the courage and vision to see what Death Row Pictures can bring to the table, but Donna and the NBCUniversal team have always understood, which is why I am proud to call NBCUniversal my new home. The Dogg has officially moved into the neighborhood, ya dig?'
Following his 2022 acquisition of Death Row Records, Snoop also expanded the label into a production house aptly named Death Row Pictures. The first film under the emblem will be one about his life that's being helmed by Universal.
The film is written by Joe Robert Cole and produced by Snoop, Brian Grazer, and Death Row Pictures President Sara Ramaker. Allen Hughes, who was previously slated to direct, is no longer involved. 'This strategic evolution cements the brand's influence beyond music, ushering in a new era of innovative onscreen storytelling,' said Death Row Pictures in a statement.
Snoop and NBC have already been making moves together considering he was a judge on The Voice and was part of NBC and Peacock's 2024 Olympics coverage. He will return to the singing competition series as a coach this Fall for Season 28. He last appeared as a coach in Season 26.
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