Canada Goose avoids tariff woes with made-in-Canada supply chain
Canada Goose Holdings Inc. said US tariffs have only made a minimal impact on the maker of high-end coats and winter gear, due to its Canada-based supply chain.
The company, known for its $1,500 parkas, manufactures about 75% of its products in Canada and nearly all of those units comply with the standards of the US-Mexico-Canada trade agreement, thereby exempting those goods from US tariffs, executives said.
'Our made-in-Canada products, which represent the vast majority of our offering, are not currently impacted by the recently announced tariffs on imports into the United States,' Chief Executive Officer Dani Reiss told investors on a conference call.
Canada Goose posted sales and profit that surpassed Wall Street's expectations in its most recent quarter, sending shares up as much as 29.6% on Wednesday in New York — the biggest intraday rise since February 2021.
Companies across the apparel industry have struggled to cope with US President Donald Trump 's trade war. Many brands are reliant on production hubs in Asia, such as China and Vietnam, that have been targeted by Trump's tariffs.
A portion of Canada Goose's goods are made in Europe, which is facing elevated tariff rates from the US, but executives said those levies would have a 'minimal financial impact.'
Yet executives remain worried about trade squabbles hurting the global economy. The company declined to provide guidance for its current fiscal year, citing concerns about the 'consumer environment' and the lack of visibility into potential future policy changes.
'There's no doubt that the trade environment is choppy,' said Chief Financial Officer Neil Bowden. 'The level of unpredictability there, at least in our view, is such that we're not prepared to provide an outlook for the year.'
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