Darj bookings dip as states cancel holidays for staffers
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Darjeeling: Darjeeling's tourism industry, which was gearing up for a thriving summer season, is dealing with a severe blow following governments cancelling holidays of all officials in light of an escalating war-like situation.
Hotels, travel agencies, and tour operators in the region were anticipating a busy summer with high volumes of tourists, especially govt employees and their families. Many made advance bookings, but the sudden govt directive triggered widespread cancellations.
Darjeeling Hoteliers' Association
(DHA) general secretary Reggie Lama said the region's optimism gave way to anxiety as bookings were cancelled at the last minute during the peak season.
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"We were expecting a strong season, with 85% to 90% query rates that typically convert to bookings. This time, however, those queries never translated. The govt's cancellation of holidays had a direct impact, leading to a steep decline in actual bookings during the peak period.
The war-like atmosphere, coupled with the uncertainty and travel advisories, also deterred tourists," said Lama.The
Darjeeling Association of Travel Agents
(DATA) claimed that without visitors, the local economy, which heavily relies on tourism, may face serious strain, it being a peak season.
"The tourism industry is facing a serious setback at a time when we rely most on visitor footfall. Bookings plummeted by nearly 60% in just one week. I had confirmed bookings through May 20, but all were cancelled and refunded — though some tourists still had to bear non-refundable costs like joy rides," said DATA general secretary, Pradeep Lama.Lama further added that larger group bookings for later in the month were also called off, raising fears of continued losses.
According to DHA, the sector has been adversely affected by a combination of govt policy and persistent rumours about further restrictions that have unsettled potential visitors. The tourism industry in Darjeeling, a key contributor to the local economy, is heavily reliant on seasonal travel, especially during the summer months. With hospitality businesses trying to recover from the aftermath of the pandemic, the current setback is a harsh blow.Members of the DHA have appealed to travellers not to be swayed by unverified claims. They hope that with proper information and assurance, the rest of the season might see some recovery. "Compounding the problem is a wave of misinformation spreading across social media, particularly a rumour about the shutdown of Delhi's Indira Gandhi International Airport from May 15. This rumour has created panic. We have been receiving numerous queries, some have even asked if Darjeeling is facing any disturbances. We want to reassure them that the Hills are peaceful and safe. There is no such tension here. We welcome everyone to Darjeeling," Reggie added.
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