Don Omar: 25 years of musical legacy and a new business on the horizon

Miami Herald

15-05-2025

Two decades after the release of 'King of Kings,' one of the most iconic albums in reggaeton history, Don Omar continues to make waves—not just in music, but now in the business world. In an exclusive interview with El Nuevo Herald, the Puerto Rican artist reflected on his career, the lasting impact of his music, and his new venture as an entrepreneur.
'Having a 25-year career is a blessing—it's not something that happens to everyone,' he says with pride. 'Seeing that the parents, children, and even the grandchildren of my peers sing and dance to my music is something very special.'
From the stage to the people's hearts
From his early days in Puerto Rico to becoming a living legend of urban music, Don Omar has built a path filled with hits, awards, and broken records. Today, 20 years after his historic collaboration with Aventura on 'Ella y Yo,' his music still resonates across generations.
His legacy isn't just about numbers or records sold—it's about the emotional connection he's built with millions of fans. 'Satisfaction is the word,' he says when asked how it feels to remain relevant in 2025.
The entrepreneur behind the artist
Don Omar's energy and passion have led him into a new chapter: a car care products company. While this move might seem unexpected, it's deeply tied to one of his passions—motorsports.
'For the past five years, I've been a huge motorsports fan. I'm a race car driver. I own race cars and now I have a company that doesn't feel like work—it's something I genuinely enjoy,' he says.
This new venture, already with Advance Auto Parts, has plans to distribute in 4,000 stores across the U.S., and Don Omar has kicked off a promotional campaign in Central Florida.
'If you want more info, just check my social media—everything's there,' he adds enthusiastically.
A message to his younger self
To close the interview, we asked what he would say to his younger self—just before his career took off.
'I'd say, 'Be careful before you begin.' I came out of the church—I was a youth pastor. If I had met myself in that transition, I'd say, 'Don't forget that the Bible says: Above all else, guard your heart.''
In an industry often defined by fleeting fame, Don Omar stands as proof that true success is not only measured by applause—but by purpose.