Emirates and Expedia Group expand partnership to deliver simpler, personalised booking experiences
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Emirates and Expedia Group have expanded their long-standing partnership through the airline's full integration of its New Distribution Capability (NDC) API with Expedia Group's brands, establishing a direct connection that delivers Emirates' complete portfolio of fare products and services to Expedia Group's global customer base. This latest enhancement will empower millions of travellers to unlock a wider range of options and benefit from streamlined booking capabilities on Expedia Group's brands when planning their journeys to any point on the airline's global network.
Adnan Kazim, Deputy President and Chief Commercial Officer, Emirates Airline said: 'We are proud to expand our partnership with Expedia Group, allowing travellers on the platform to personalise their booking experience with Emirates. Looking ahead, our enhanced collaboration will provide travellers with seamless access to Emirates' NDC content while expanding booking possibilities across all elements of their journey.'
Greg Schulze, Chief Commercial Officer, Expedia Group said: 'Our expanded partnership with Emirates marks a significant step in elevating the travel experience. This collaboration gives our global travelers more customised options and easier bookings, allowing them to create unique trips that suit their needs. Ultimately, it's about making every journey a lasting memory for our travelers.'
The full integration will enable Expedia Group to offer Emirates' NDC fares, products and ancillary services including extra baggage and seat selection, along with other improved features and flexibility in their booking journeys.
In addition to customer personalisation, Emirates and Expedia Group will explore deeper collaboration on loyalty programmes to enhance travel rewards for both companies' customers. They will leverage market data insights to drive business growth and inform joint marketing initiatives.
The partnership will also focus on creating end-to-end booking experiences by leveraging Expedia Group's extensive global hotel inventory for full package solutions. The tailor-made air and hotel packages will allow travellers to complement their Emirates flights with stays at thousands of hotels available on Expedia Group's brands. The work underway will enable the airline to connect with and capture the attention of travellers from around the world.
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