Army recruiting is up, but data show trend began before the election, former Army official says

Yahoo

07-02-2025

Defense Secretary Pete Hegseth and Sen. Tom Cotton attributed increased Army recruiting numbers to "America First" leadership and "the Trump effect."
However, data indicates that recruiting numbers began to improve months before the U.S. Presidential election, according to a former official.
"You had some number of young men and women who didn't want to join the army over the last four years under Joe Biden and Christine Wormuth, the former secretary of the Army, when they thought it was more focused on Wokeness and DEI and climate change," Cotton told Fox's "America's Newsroom." "That's not why young men and women join our military. They do it because they love the country."
The uptick in recruiting started months before the election on Nov. 5.
"No, it did not all start in December," former Army Secretary Christine Wormuth, who served until Jan. 20, said in an interview with Fox News.
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"Army's recruiting started getting better much earlier. We really started seeing the numbers, the monthly numbers, go up in February of 2024. We were seeing sort of in the high 5000 contracts per month, and that accelerated, you know, into the spring all the way into August, when the Army really hit a peak."
Starting in October 2023, the Army put 1,200 more recruiters in the field. By September 2024, before the election, the Army announced it had exceeded its recruiting goals.
The groundwork was laid that October when Wormuth and Gen. Randy George, the Army chief, began a sweeping initiative to help those who did not meet academic standards or fitness requirements. The six-week pre-boot camp, called the Future Soldier Prep Course, helps lower-performing recruits meet enlistment standards. They also moved away from just recruiting in high schools to posting on job message boards. Recruiters got trained by Amazon, Wells Fargo and other industry leaders in talent acquisition. Additionally, the Army brought back the "Be All That You Can Be" branding campaign from the 1980s.
"We've been selecting soldiers who have personalities that are more suited to recruiting. We improved our marketing very dramatically in terms of being very data driven and very targeted. And then, of course, the future Soldier Prep course, which the Army established some time ago, has been a big success and has accounted last year for about 25% of the new recruits that came in," Wormuth said. "If you look at our Army ads, we show young people, you know, jumping out of helicopters. We show kids doing, you know, night patrols in the jungle."
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Army data shows the Army has struggled with recruiting numbers since COVID, including a shortfall of 15,000 recruits in 2022.
It reported record-breaking recruitment in December 2024, with nearly 350 recruits enlisting daily and the total number of active duty soldiers reaching 5877 recruits that month. Secretary Hegseth praised the recruiting numbers in a post on X.
"@USArmy: @USAREC had their most productive December in 15 years by enlisting 346 Soldiers daily into the World's greatest #USArmy!
"Our Recruiters have one of the toughest jobs - inspiring the next generation of #Soldiers to serve.
"Congratulations and keep up the great work!"
However, August of last year, three months prior to the election, saw a higher number of recruits than in December – 7,415 recruits compared to the 5,877 in December. January 2025 still has not surpassed August 2024 for the highest monthly count of the past year.
In other words, the positive recruiting trend began before the election.
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The increased recruiting numbers resulted from more women joining. Women made up 19% of the recruits last year, the highest rate to date.
"For example, right now, 16% of the overall Army is women. And so, having a year where almost 20% of the new recruits are women is a notable increase," Wormuth said. "In 2024, we also had the highest ever recruiting year for Hispanics."
There is a lag of about 10 to 12 weeks from the time a recruit enters a recruiting office and actually signs up due to medical exams and other paperwork.
"The biggest reasons young people are hesitant to join the Army is because of fear of death or injury, fear of leaving their families, a sense that maybe somehow, you know, joining the Army will put their lives on hold for a period of time," Wormuth said. "Concerns about so-called wokeness are very low on the list of obstacles for most young people. And the last time the Army ran that survey, we didn't really see a change. That remains to be a small concern."
During its recruiting crisis, the Army had seen a drop in the number of families who typically send their children to serve, families whose members have served for generations. Many of those families tended to be White and from one of the 10 states that make up nearly half of the recruits: Texas (13.3%), California (10.5%), Florida (9.7%), Georgia (5.1%), North Carolina (4.6%), New York (4.3%), Virginia (2.9%), Ohio (2.8%), Illinois (2.6%) and Pennsylvania (2.4%).
There is no data suggesting a surge in White males joining the Army last year. In FY2024, 40% of the Army recruits were Caucasian, 25% were Black and 26% were Hispanic.
"From the data we saw, there was no discernible change in young White men joining the Army compared to the spring of 2024. The Army had about 7,400 recruits in August, and in December it was about 5,800," Wormuth said.
The Army is also set to expand its basic training capacity in the spring.
"U.S. Army Recruiting Command is on track to exceed the fiscal year 2025 recruitment goal of 61,000 new Soldiers and an additional 10,000 in the Delayed Entry Program," Madison Bonzo, Army Recruiting Command spokeswoman, said in a statement. "As of today, USAREC has contracted 59% of the current FY25 goal. Our success couldn't be possible without the hard work of our Recruiters, continued transformation of the recruiting enterprise and modernization initiatives to attract qualified talent into America's most lethal fighting force."
Wormuth said, "I would say we saw in the Army recruiting numbers, we started seeing us really get traction in February of 2024."
"And we continued to build those numbers up to about, you know, high 5,000, 6,000 a month in August. And the Army has continued that momentum going into the end of the year. And I think the winds are at the Army's back for coming into 2025," she continued.
Former Army officials warn that it is dangerous to link Army recruiting successes to the election cycle, since the military is supposed to be apolitical. Soldiers sign up not to serve a president or a party but to serve the Constitution.Original article source: Army recruiting is up, but data show trend began before the election, former Army official says