Mukesh Ambani makes big move in gaming sector, Reliance Jio joins hands with Krafton India to....
New Delhi: Krafton India has partnered with Mukesh Ambani-led Reliance Jio to launch the country's first-ever gaming-specific telecom bundle. Seddharth Merrotra, Head of Business Development at Krafton India, while speaking to Moneycontrol, said that this collaboration is a strategic leap toward building a more inclusive and immersive gaming ecosystem. 'The core vision,' he said, 'was to democratise access to immersive, high-quality gaming for every Indian.'
The Jio x Krafton bundle is designed to lower entry barriers and boost engagement by offering seamless access to 5G-powered connectivity and exclusive BGMI content. 'It's not just about playing; it's about immersing in a dynamic, responsive gaming world,' Merrotra added. Here are some of the important details: The bundle brings content, connectivity, and convenience into a single recharge.
Subscribers will receive unlimited data and voice services via Jio's ultra-low latency 5G network
It will gain access to exclusive in-game rewards and cloud gaming capabilities.
The bundle is tailored for next-gen gamers who demand speed, personalisation, and tangible rewards, as per the company executive.
By removing traditional hurdles like high device costs or expensive downloads, the plan makes premium gaming more accessible to the wider youth demographic.
'This isn't just a product,' Merrotra emphasised. 'It's a statement of our long-term commitment to India's gaming community.' 'Our partnerships must enhance gameplay and offer real utility to the player,' said Merrotra. This philosophy is central to long-term efforts, such as integrating exclusive BGMI content or crafting culturally resonant experiences.
Krafton India is eyeing to deepen its support for the local gaming ecosystem. According to the company, Krafton India Gaming Incubator (KIGI) backs 10 Indian gaming startups with funding, tools, and mentorship. Following its investment in Nautilus and over USD 200 million in the Indian startup space, Krafton is doubling down on innovation across sectors including entertainment, education, automotive, and lifestyle.
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