48 Beauty Items With Results So Good, You'll Wonder If Otherworldly Forces Are Involved
RoC Multi Correxion Revive + Glow Vitamin C Eye Balm — it's going viral for how well it moisturizes the under-eyes, especially before concealer to prevent cakiness or settling into fine lines. Plus, the skincare ingredients (the namesake vitamin C and peptides) can help brighten and firm the delicate skin under your eyes. And you can't beat the easy-to-apply stick — just swipe it on!
Stila's Stay All Day liquid eyeliner with a smudge-free felt tip that makes creating the perfect cat eye simpler than ever. While it may not be a magic wand, it does have a long-lasting formula reviewers love that doesn't bleed, crack, or budge (as the name suggests) alllllll day.
Mielle's (TikTok-famous) Rosemary Mint strengthening oil, a potion reviewers swear by to nourish their scalps, strengthening and promoting hair growth at the root. It's formulated with biotin, moisturizing oils like jojoba, plus rosemary and mint oils, which can help stimulate the scalp.
Gold Bond's firming neck and chest cream — it's not only your face that deserves a skincare routine! This is formulated with salicylic acid for chemically exfoliating that delicate skin (without harsh scrubbing) plus glycerine and aloe for plenty of hydration. Reviewers are surprised at the results they get but note that it does take time. So don't forget to take a before photo, and get to slathering!
O'Keeffe's Lip Repair, a lip sleeping mask from the magicians behind the cult-favorite Working Hand and Healthy Feet creams — and just like those borderline miraculous products, reviewers say this balm will heal and repair dry, cracking, chapped lips like no other product has.
Laneige's Neo Blurring Powder if you're looking for a mattifying option that still leaves your skin ~radiant~. This K-beauty innovation sets makeup, absorbs oil, and blurs and smooths the appearance of skin so your makeup looks flawless all day...no magic wand required. And btw, the packaging is magic, too — there's silicone mesh across the top for easy application without a powdery mess.
CeraVe Retinol Serum that lives up to the CeraVe name and uses *encapsulated* retinol to cast a banishing spell on the appearance of scars and pores without flaking or redness. If you haven't gotten into retinoids yet or are worried about irritating your skin, this gentle but effective serum is a great option — and reviewers say they like it better than other, more expensive options (like Murad's Retinol Serum, which retails for $92).
Or prescription-strength (but not prescription-priced) Differin Retinoid gel, because it's a true classic for a reason. It is designed to promote and "normalize" skin cell turnover, which can help clear existing breakouts, combat inflammation, and prevent the actual production of acne in the future.
Bio-Oil Multi-Use Skincare Oil, the sworn favorite of thousands of people to moisturize skin, help reduce the appearance of scars, prevent and reduce the appearance of stretch marks, and even out skin tone, thanks to the moisturizing blend of oils and vitamins A and E.
Cosrx's snail mucin repairing essence — but despite the key ingredient, there are no snail-like results here: Just pat it in the evening, and you'll be appreciating the moisture boost right away. Reviewers say it helps with acne, inflammation, peeling, fine lines, and even eczema!
Sol de Janeiro Brazilian Bum Bum Cream, a cult-favorite body butter you're going to want to slather all over your body, thanks to the deep hydration (cupuaçu butter, coconut oil, and açai oil!) and temporary skin-tightening (caffeine!) it provides, plus a fragrance with notes of salted caramel and vanilla that reviewers L O V E.
Glow Recipe Niacinamide Dew Drops, because they are alllllll over TikTok for a reason. They work instantly aaaand over time to boost your skin's brightness (without any glitter). Use a couple of drops before your makeup as a primer, alone as a serum, or as a last step for a dewy finish to ~show off your glow~. If this product name sounds like it was made was made by woodland fairies....that's because maybe it was!
A set of Lilac St. false lash segments that last for up to *10 days*. Just apply the mascara-like glue to the underside of your lashes and attach the segments wherever you'd like additional length and volume — behold! You've got natural-looking lash extensions for MUCH less. Sticking charm or lash glue...? I'll never tell.
A butt acne-clearing lotion formulated with tea tree oil to fight pimple-causing bacteria, helping clear existing acne and helping to prevent it from coming back in the long run. That'll come in really handy during sweaty butt season. Reviewers use it on their thighs and back too, and say this lotion helps their skin feel suuuper soft!
My all-time desert island holy grail, CeraVe's Skin Renewing night cream, which delivers on hydration and softness and protects your skin's natural barrier — I won't use an expensive night cream again. It's formulated with ceramides (as the brand is known for), plus niacinamide (for brightening), peptides (for firmer skin), and hyaluronic acid (for hydration). There's a reason people can't stop talking about CeraVe on TikTok!
Londontown's illuminating nail concealer, a sheer but buildable formula that cancels out yellowing or staining, leaving healthy-looking, glowing nails and a little flush of color, which you can also layer for that glazed nail look that's so on trend! Personally, I could totally see Glinda stocking up on the shade "Bubble" (it's even pink!).
A Briotech spray with the same magical ingredient as the very beloved Tower 28 SOS Daily Rescue Spray: hypochlorous acid. Just spritz it on whenever your skin needs a little de-stressing, and it'll help soothe inflammation, tone down redness, and strengthen your skin's barrier.
A hydrocolloid nose patch (from pimple patch fan-fave brand Mighty Patch) that targets your whole nose all at once, absorbing gunk and oil from multiple pimples and pores all at once and trapping it so you can toss it right in the trash. Say goodbye to those damaging adhesive nose strips once and for all!
An automatic makeup brush cleaner with a textured silicone bowl to really get those foundation- and eyeshadow-caked brushes cleaner than ever — without a lot of elbow grease on your part. Just squirt in some makeup brush shampoo (I recommend the EcoTools one!) and water, plug 'er in, press the button, and away the bowl spins, scrubbing your brushes clean while you simply hold them in place! This is the next best thing to a Merlin-cleaning-dishes-in-The-Sword-in-the-Stone-type charm.
A bottle of professional-grade callus-removing gel that can magic away that pesky hard, dead skin in just a few minutes — for real, don't leave it on for more than that. Then just rinse, sand with a pumice stone or rasp, and enjoy those silky-smooth feet! If you love Baby Foot but hate waiting, this is a great option.
An ergonomically designed detangling brush with cone-shaped bristles that separate snarls by pulling them apart sideways, not tugging them down. Reviewers say it's a miracle worker for everything from thick, coily hair to the finest strands!
Embryolisse Lait-Crème Concentré, a fan-favorite French moisturizer that you could stock up on during your next trip to Paris...or just order straight from Amazon (it's a verified seller!), especially until teleportation exists. Reviewers and makeup artists alike swear by this for a super-hydrating, non-greasy base under cosmetics (and bonus: it smells really good too).
An exfoliating mitten so you can scrub off dead skin cells and reveal softer, smoother skin during your Everything Showers. Just lather up and (gently!) massage your skin — reviewers say this is great for preventing ingrown hairs, helping reduce KP, and using before applying fake tan!
And an exfoliating First Aid Beauty Bump eraser body scrub reviewers with KP (aka keratosis pilaris) swear by to get rid of those tiny red bumps, without slathering on any additional potions — just use in the shower instead of your regular soap. It contains 10% glycolic and lactic acids, and has tiny pumice exfoliants to buff away dead skin for smooooooooooth arms.
L'Occitane's fast-absorbing shea butter hand cream, because if you have dry, cracked skin or just hate the feeling of papery hands post-washing when you're on the go, you need this lil' guy in your bag. And fear not: there's no overly greasy feeling after, either!
L'Oreal True Match Lumi Glotion, a glycerin-infused illuminator you can mix in with moisturizer or foundation, wear as a base under makeup, *or* apply as a highlight or bronzer for a natural-looking (and not glittery) glow — without conjuring your own sunlight.
A nongreasy eye cream designed to help deflate your under-eye bags, hydrate your delicate skin, reduce the appearance of fine lines and wrinkles, and brighten your under eyes, thanks to a blend of aloe, rosehip seed oil, and vitamins C & E.
Kosas's Revealer Concealer — a super popular and splurge-worthy pick thanks to its skincare ingredients (hello caffeine, hyaluronic acid, and peptides) and brightening, buildable coverage, so you can spot conceal on no-makeup days or use as part of a full face of makeup.
Urban Decay's All Nighter setting spray, which is a fan-favorite for a reason. It's lightweight and buildable, so you can spray it on as you apply your makeup look, and will help keep your makeup from budging all day and all night — even up to 16 hours!
A TikTok-famous flat-top oval brush that has tightly-packed, but super-soft fibers to seamlessly blend your products, from foundation to concealer, for an airbrushed finish you might think was otherwise done by a magic wand.
E.l.f. Poreless Putty primer, which is infused with squalene to hydrate, smooth over skin for a seamless finish, and hold onto makeup for all-day staying power. It can help cast a cloaking spell to help blur your skin, too. You mayyyy have seen this all over TikTok over the past few years, and the reviews back up the hype!
Or if you prefer gripping-style primers like Milk Hydro Grip (which reviewers say this is similar to!), E.l.f.'s Power Grip, which is formulated with hyaluronic acid to plump the appearance of skin and designed to *hug* to your makeup for all-day wear. And it's fragrance-free!
Bioderma micellar water, a perfect addition to your double cleansing routine — it removes allllll your makeup and excess oil without harsh scrubbing or irritating sensitive skin. Now you'll know you've actually removed your sunscreen and makeup before bed — without having to use those aggressive makeup wipes.
Or Juno & Co.'s Clean 10 cleansing balm, a non-irritating makeup remover formulated with Japanese pearl barley to help brighten skin as it cleanses. Just scoop out a pea-sized amount (it comes with a lil' spatula!) and massage into your skin — it'll become a luxurious oil and gently dissolve allllll the makeup, SPF, dirt, oil, and more, leaving no residue behind *and* not overly stripping skin of moisture.
A bottle of CND SolarOil, a nail and cuticle oil to help your nails grow and grow (no peeling!), and keep your cuticles nourished and soft, no matter how much hand sanitizer you're using. Just massage in the jojoba oil and vitamin E infused formula daily.
A 2-in-1 Kiss eyeliner that's actually *also* false eyelash glue, so you can get out the door in way less time — just line with the easy-to-draw felt tip, let the glue get tacky, and stick those falsies on!
Skin-lifting, pore-tightening Skin1004 face masks with results that reviewers swear by — not to mention the fact that using them is weirdly fun? The mask tightens as it dries on your face, giving you the titular "zombie" effect (just like...or better than...the more expensive Hanacure).
NYX Brow Glue, an extreme hold eyebrow gel (up to 16 hours!) to keep your brow hairs in place alllll day long, especially if you like that "laminated" look. Reviewers agree that the hold is great, the formula doesn't flake off, and that it also washes off easily!
Radha rosehip oil to not only soften skin and lock in moisture (just like other oils), but also help reduce redness and breakouts, thanks to the rich blend of vitamins A, C, and E, fatty acids and anti-inflammatory antioxidants.
Essence's Lash Princess mascara, which over *200,000* 5-star reviewers swear by for dramatic length and volume *without* clumps, thanks to the flake- and gob-free formula and cone-shaped brush.
Elizabeth Mott's cult favorite Thank Me Later eyeshadow primer to keep your favorite eye makeup look on lock all day AND all night — *no* creasing. That's right, you will NOT have to reapply before your evening plans.
Vanicream, a sensitive skin-friendly moisturizer free of common irritants (and fragrance free!) reviewers love to use on their face *and* body. The included pump dispenser is great for easy application, and avoiding contamination the jar. Plus, it has the seal of acceptance from the National Eczema Association!
SoCozy curl conditioning spray, which was designed with kiddos' curls in mind, but works for reviewers of all ages! This leave-in conditioner moisturizes and helps improve curl definition and elasticity with just a few quick spritzes, which is great for impatient kids *and* grown-ups with limited time.
E.l.f. Camo liquid blush if you're a fan of Saie's Dew blushes or Rare Beauty's liquid blushes — this has a similar doe-foot applicator. E.l.f.'s liquid blush is newer but already beloved by reviewers for its bendability and level of pigment!
A bottle of Elizavecca Hair Treatment for an intense at-home mask that'll help your strands look and feel less damaged in just five minutes. It's basically a time machine for your hair, is what I'm saying. Some reviewers say it's even BETTER than Olaplex, which is over three times the price!
The Revlon One-Step Hot Air Brush (now with an upgraded motor) with a unique oval-shaped barrel so you can get super close to your scalp for smooth hair and majorly boosted volume at the roots without having to juggle a brush and blow-dryer. One reviewer says it takes less time to dry than their Dry Bar Brush!
I Dew Care's dry shampoo powder, which comes packaged in an easy-to-apply, perfect-for-travel powder puff applicator you just tap-tap-tap onto your hair. Just massage the ultra-fine powder into your roots (it's formulated with black ginseng and biotin btw!), and it'll quickly absorb excess oil, leaving you with volumized and refreshed-looking hair.
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25 minutes ago
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Common Food Bacteria 'Could Transform Nutrition and Medicine'
Based on facts, either observed and verified firsthand by the reporter, or reported and verified from knowledgeable sources. Newsweek AI is in beta. Translations may contain inaccuracies—please refer to the original content. Common food bacteria could be rewired to produce more vitamins—and "help to transform nutrition and medicine." This is the discovery of scientists at Rice University who have revealed how a bacterium called Lactococcus lactis regulates the production of a key precursor in the production of vitamin K₂, which is important for bone health, vascular health and clotting factors that stop bleeding. The bacteria create enough of this precursor to support their growth while preventing toxic buildup. "Vitamin-producing microbes could transform nutrition and medicine, but we must first decode their inherent checks and balances," said paper author and biosciences researcher professor Caroline Ajo‑Franklin in a statement. "Our work shows how L. lactis finely tunes its internal supply of the K₂ precursor, allowing us to rewire it with precision." The method could improve supplements and fortified foods and make vitamins cheaper and more environmentally friendly. Digital 3D illustration of probiotic bacteria. Digital 3D illustration of probiotic microbes to overproduce vitamins provides a greener and more cost-effective alternative to chemical synthesis or extraction from plants and animals, the researchers said. However, bacterial cells typically limit their production to self-sustaining levels. By dissecting the control system for the vitamin K₂ (also known as menaquinone) precursor, the study authors have identified how "substrate availability" and "genetic architecture" impose a production ceiling and how those limits can be lifted. The study focuses on the "unstable intermediate compound" that channels all forms of vitamin K₂. "A vitamin K₂ deficiency usually manifests as a propensity for excess bleeding, bruising and potentially gastrointestinal bleeding," Ajo‑Franklin told Newsweek. "It can be particularly hazardous for newborns, who can experience intracranial bleeding. As a result, it is standard care in the United States for all babies to receive a vitamin K₂ shot at birth. "A vitamin K deficiency can be caused by insufficient consumption of fermented food (natto, sauerkraut, cheeses, etc.) and animal products like egg yolks, fatty fish, or diseases/conditions that impair the body's ability to absorb vitamin K₂ in the gut, like celiac disease, cystic fibrosis or extended use of antibiotics. She added: "Vegan diets can be low in K₂ unless supplemented." Closed up shot of woman's hand taking supplement capsule. Closed up shot of woman's hand taking supplement researchers used a three-prong approach in their investigation, including biosensing (a device that can detect biological substances), genetic engineering and mathematical modeling. They built a custom biosensor in a different bacterium to help detect the precursor—thousands of times more sensitive than conventional methods and requiring minimal lab equipment. Next, they used the genetic tools to alter the levels of enzymes in the biosynthetic pathway. By measuring precursor output under different conditions, they fed the results into a mathematical model of the pathway. At first, the model assumed an unlimited precursor supply, but predictions didn't align with laboratory results. "Once we allowed for depletion of the starting substrate, the model output matched our experimental data," said paper author and computational systems biologist Oleg Igoshin, study author in a statement. "It became clear that cells hit a natural production ceiling when the substrate runs low." Just overexpressing pathway enzymes did not increase output beyond the threshold, however, because precursor materials became limited. The researchers compared this to attempting to bake more cookies with extra baking sheets, but without enough flour. However, the order of enzyme-encoding genes on DNA also influenced precursor levels. They found rearranging these genes altered how much intermediate the cell produced, suggesting an additional layer of "evolutionary regulation" that has not been well understood. "By tuning substrate supply, enzyme expression and gene order simultaneously, we can push production above the natural ceiling," said paper author and biochemist Siliang Li, in a statement. This opens the door to engineering L. lactis or other food-grade bacteria to produce more vitamin K₂ in fermentation processes in probiotic formulations, the researchers said. L. lactis, Ajo‑Franklin explained, "is also a probiotic bacterium, meaning that it promotes a healthy gut. It is found in a variety of fermented foods, most notably cheese and yogurt." "We've figured out how to reprogram the cells to make more vitamin K₂ with the natural enzymes they produce. We discovered the cells are very carefully controlling the production of vitamin K₂ through two overlapping control mechanisms. With this understanding, we can now predict what changes we need to make to override that control. "Previous efforts were only partially successful because they didn't know about both control points." Ajo‑Franklin added that it could lower the cost of current vitamin K₂ production. "Additionally, being able to produce vitamin K₂ by bacteria allows you to make it wherever needed, whether that's in space or somewhere on Earth, far away from large manufacturing facilities." If vitamin K₂ is produced by bacteria in the gut, the researchers said there is a possibility of the absorption being more effective than standard vitamin tablets. With Vitamin C and vitamin B₁₂ both currently manufactured using microorganisms, the researchers said a similar approach might enable them to make higher levels of these vitamins too. Do you have a tip on a health story that Newsweek should be covering? Do you have a question about vitamins? Let us know via health@ Reference Li, S., Zhang, J., Ajo-Franklin, C. M., & Igoshin, O. A. (2025). The growth benefits and toxicity of quinone biosynthesis are balanced by a dual regulatory mechanism and substrate limitations. mBio.
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medicube's ‘Botox in a bottle' is half the price and worth every penny
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The modern beauty brand brings its signature blend of aesthetic care and cosmetic dermatology to Florida's Gulf Coast TAMPA, Fla., Aug. 12, 2025 /PRNewswire/ -- Skin Pharm, a modern beauty brand offering results-driven aesthetic skin care clinics and a medical-grade skin care line, announces its official entry into the Florida market with the opening of its latest clinic in Tampa. Located at 2907 W. Bay to Bay Blvd., Suite 302, the new space marks the brand's thirteenth clinic nationwide and first in Florida, further expanding Skin Pharm's national presence. With booking now open at Tampa residents can begin securing appointments ahead of the clinic's official opening on August 21. The new Tampa clinic brings Skin Pharm's personalized cosmetic dermatology services to the Sunshine State, including skin care consults, injectables, the brand's signature Gold Infusion treatment, and more. Combining both Skin Pharm's chic aesthetic and Tampa's coastal vibe, the space was designed by Nashville-based interior design firm Mrs. Paranjape. Located in Bayshore Gardens near Hyde Park Village, the clinic features creamy whites, airy neutrals, light wood finishes, and woven accents, balancing the community's urban energy with laid-back charm. Inspired to close the gap in the cosmetic dermatology industry, nurse practitioner Maegan Griffin founded Skin Pharm in 2017, aiming to create a clinic environment and product line she sought as a patient herself. With combined plastic surgery and dermatology experience, Griffin steadily built a team of advanced practice providers — all nurse practitioners (NPs) and physician assistants (PAs) — to carry out her vision of innovative work in aesthetic skin care and facial rejuvenation techniques, offering patients a balanced approach to beauty and anti-aging. "As Skin Pharm continues to grow, our focus remains the same: delivering natural, never-overdone results through expert-led, personalized care," said Maegan Griffin, founder and CEO of Skin Pharm. "The Tampa clinic marks a major step in our growth and brings us closer to our goal of empowering more people to feel confident in their skin." Skin Pharm Tampa is set to open on Thursday, August 21st, and will be open Monday through Friday from 9:30 am - 5:30 pm. Patients can book appointments online at or by calling (813) 763-2906. First-time clients can receive 20% off their first treatment and/or a free consultation (valued at $150) with a board-certified provider. For more information about Skin Pharm and to shop their product line, visit and follow @skin_pharm on Instagram, TikTok and Facebook. About Skin PharmFounded by nurse practitioner Maegan Griffin in 2017, Skin Pharm is a modern beauty brand offering in-clinic treatments and a clinical skin care line. Skin Pharm is headquartered in Nashville, TN and is a leading aesthetic skin care practice with clinics in Nashville, TN; Atlanta, GA; Charlotte, NC; Dallas, TX; Franklin, TN; Charleston, SC; Houston, TX; Alpharetta, GA; Austin, TX; Plano, TX; Raleigh, NC; Southlake, TX, and Tampa, FL. Skin Pharm's advanced practice providers promote skin health and inspire confidence with custom treatment plans, product recommendations and natural, never-overdone results. The brand's clinically-backed, award-winning product line empowers customers to best care for their skin at home and has garnered attention from a loyal customer base across the country, including celebrities, influencers and professional athletes, among others. For more information on Skin Pharm, visit and follow @skin_pharm on Instagram, TikTok and Facebook. Media Contact: skinpharm@ View original content to download multimedia: SOURCE Skin Pharm Error in retrieving data Sign in to access your portfolio Error in retrieving data Error in retrieving data Error in retrieving data Error in retrieving data
