Massimo Giorgetti Unveils MSGM SS26 Collection Inspired by Raw Cycling Culture

Hypebeast

26-06-2025

Summary
Massimo Giorgetti'sSpring/Summer 2026collection forMSGMtaps into the gritty, unfiltered side of cycling — not the glossy spectacle of professional racing, but the culture behind the ride itself. Inspired by the motion, fatigue and freedom of the sport, Giorgetti captures the spirit of life on two wheels with a collection that blurs the line between sport and style.
For the campaign, Giorgetti partnered with Collective 24.7 Fastlife, a group of real Milanese cyclists whose bodies bear the marks of their devotion. Featured alongside models in the lookbooks, their presence lends an authenticity that mirrors the collection's emphasis on rawness and lived experience.
The collection feature lightweight, breathable silhouettes that take form in sun-bleached fabrics and grass-stained denim, exuding the weathered beauty of long rides. Vibrant colors clash and blend with intention, enhanced by abstract graphics, gradient transitions and rich textures that bring a sense of movement and unpredictability.
Giorgetti explores cycling's duality — the tension between urban grit and natural expanse, between motion and stillness. His own iPhone snapshots from personal rides are reimagined as abstract prints, adding a personal narrative to the collection.
Technical fabrics play a central role: with nylon used to promote mobility, Cordura textiles that ensures durability, and mesh mimics the breathability of real cycling kits. The tailoring is fluid and deconstructed, allowing for ease of movement while maintaining visual impact. Every fade, wrinkle, and stain feels intentional — earned through imagined miles, not just manufactured.
Giorgetti's SS26 collection is a bold testament to the synergy of sport and streetwear. It honors the intensity, grit, and poetry of cycling — where every piece tells a story of motion, effort and expression.