Exclusive: Eros clears stand on Raanjhanaa's AI-altered re-release
Raanjhanaa, which had hit the screens in 2013, is being re-released in Tamil Nadu with an altered AI generated ending, possibly a first for the industry. While director
Aanand L Rai
has slammed the move, producer Eros International Media Limited describes this as a "creative reimagining" and says that the director's comments are an attempt 'to distract public and industry attention from serious and ongoing legal matters.
'
The Tamil version of the unrequited romance drama, starring Dhanush and Sonam Kapoor, was titled Ambikapathy. Reportedly, Eros International has sold the AI-edited version of the film to a Tamil Nadu-based distributor. "The timeless love story returns to the big screen! #Ambikapathy re-releasing in theatres from August 1st... A new ending powered by AI," Upswing Entertainment said while making the announcement earlier this month.
Eros International Media Limited issued a statement to clear their stand. Excerpts from statement:
We at Eros International Media Limited categorically reject and strongly object to the unfounded and sensationalist remarks made by Mr Aanand L. Rai regarding the AI-enhanced re-release of Raanjhanaa. These remarks are not only factually incorrect and misleading, but appear to be a deliberate negative PR stunt designed to distract public and industry attention from serious and ongoing legal matters concerning Mr Rai and Colour Yellow Productions Pvt.
by Taboola
by Taboola
Sponsored Links
Sponsored Links
Promoted Links
Promoted Links
You May Like
New Launch at Godrej Sector 12 | Luxurious 3 BHK + S & 4 BHK Homes @₹2.90 Cr*
Godrej Majesty
Learn More
Undo
Ltd. We view Mr Rai's public outburst, especially timed just days after these disclosures, as a conscious attempt to shift focus away from the legal and governance issues he currently faces. It is unfortunate that a filmmaker of his stature would attempt to conflate legal accountability with creative victimhood. It would be best if Mr Rai respectfully acknowledges the ownership of IP as per law of the land and his written undertakings, rather than use media unfairly as a platform to promote himself and thrive on unwarranted sensationalism.
The re-release of
Raanjhanaa
in the Tamil market is part of Eros International's broader strategy to refresh and reintroduce classic cinematic works to newer audiences in regional markets. Over a decade since its original release, the film continues to resonate deeply, and the reinterpretation of its ending aims to extend its emotional legacy and relevance. This is a creative reimagining, not a replacement, and is consistent with global industry practices including anniversary editions, alternate cuts, and modernised remasters.
We are the sole and exclusive copyright holder and producer of Raanjhanaa, and are fully entitled, both legally and ethically, to adapt and re-release the film. This includes re-imagining certain elements using advanced tools such as generative AI to reach newer audiences while preserving the original's artistic soul. Contrary to the claims of "artistic vandalism", our re-release is a respectful creative reinterpretation—clearly labelled and separate from the original version—offered as an addition to, not a replacement of, the original.
Such practices are common in global cinema, and reflect our long-standing commitment to innovation, audience engagement, and cultural preservation. We reserve all our rights and intend to take all appropriate legal and remedial action to protect our reputation, brand equity, and commercial interests.
It is important to bring to light that Eros has initiated legal proceedings before the Hon'ble National Company Law Tribunal (NCLT), Mumbai Bench, under Sections 241 and 242 of the Companies Act, 2013 against Colour Yellow Productions Pvt.
Ltd., and its directors, Mr. Aanand L. Rai and Mrs. Yogita Rai. The allegations include serious acts of mismanagement, lack of transparency in financial disclosures, unauthorised and related-party transactions without board approvals.
On June 24, 2025, the Tribunal acknowledged these concerns and has ordered interim relief in favour of Eros.
Eros remains committed to celebrating Indian cinema, nurturing talent, and embracing technology responsibly. We urge the media and our audiences to see this situation in the light of facts, law, and the spirit of creative evolution.
Hashtags
Try Our AI Features
Explore what Daily8 AI can do for you:
Comments
No comments yet...
Related Articles
Time of India
21 minutes ago
- Time of India
Every Master of Grief reward in Call of Duty Black Ops 6 Zombies and how to get them
Image via Activision. Grief is a highly requested game mode in Call of Duty Black Ops 6 Zombies, which made its return in Season 4 in the game after Black Ops 2. This is actually a 4v4 indirect game mode of Zombies where two teams survive shared zombie waves, while sabotaging each other. In Black Ops 2, it was a popular yet underrated mode. But its arrival in Black Ops 6 has totally rejuvenated the game mode as it has become one of the most played Zombies mode in the game. Now, fans of this mode might get more excited with the introduction of the Master of Grief event in Black Ops 6 Zombies. Master of Grief in Black Ops 6 Zombies: All the rewards and how to get them The Master of Grief Event in Black Ops 6 Zombies offers GobbleGum rewards. | Image via Activision. The Master of Grief in Call of Duty Black Ops 6 Zombies is actually a tournament styled leader-board based event. This event came as a part of the Season 4 Reloaded update and is available from July 24 at 10 AM PT to July 31, 2025, at 10 AM PT. As the name suggests, players will need to spend time on the Grief mode to yield rewards out of this event by farming Essence. There is a leaderboard in this event where players have to maintain their spots by collecting Essence by playing the Grief mode - the more essence you collect, the higher you get placed in that leaderboard. Players can access the leaderboard to track their position and progress by the Master of Grief Event Tab in the in-game lobby. by Taboola by Taboola Sponsored Links Sponsored Links Promoted Links Promoted Links You May Like They Took The Same Picture For 40 Years. Don't Cry When You See The Last! Undo Now coming to the rewards, there are two sets of rewards in the Master of Grief event in Black Ops 6 Zombies - the first ones can be obtained by reaching a specific position in the leaderboard. As it's a Zombies mode event, all the rewards are going to be GobbleGums. All of these rewards will be given away to the eligible players once the event ends, based on their final position in the leaderboard. Here are they: Position in the Leaderboard GobbleGum Rewards 1st Place Reign Drops + Wonderbar! Top 3 Time Out Top 5 Immolation Liquidation + On The House! Top 10 Wall Power Top 15 Dead Drop + Profit Sharing Top 20 Respin Cycle Top 25 Power Keg + Kill Joy Top 30 Stock Option However, not everyone is going to stack up the leaderboards. For them, there is a second set of rewards as well. These GobbleGum rewards can be achieved by reaching given milestones, which will require players to collect specific amount Event points in the Grief mode. Here are they: Event Points Needed to Collect GobbleGum Rewards Earn 25,000 Event Points in Grief Arsenal Accelerator Earn 90,000 Event Points in Grief Anywhere But Here There are also two other rewards in this set, which will be updated in this article soon. So don't forget to bookmark this page as this guide is going to be your go-to place for the Master of Grief event in Call of Duty Black Ops 6 Zombies. Read More: Starting Room LTM in Call of Duty Black Ops 6 Zombies explained For real-time updates, scores, and highlights, follow our live coverage of the India vs England Test match here. Catch Rani Rampal's inspiring story on Game On, Episode 4. Watch Here!
Time of India
31 minutes ago
- Time of India
Panchayat polls turn into cultural carnival in US Nagar
Rudrapur: As the three-tier panchayat elections progress in Udham Singh Nagar, campaigns across the district have taken on a festive, culturally vibrant flavour — blending politics with folk beats, traditional rallies, and even celebrity appearances. Earlier this week, former jila panchayat president and Bhangaa seat candidate Renu Gangwar organised a roadshow featuring Haryanvi pop star and dancer Sapna Choudhary, drawing massive crowds on Tuesday. "Such events help connect emotionally with the rural youth and women voters," said a campaign volunteer. In Dopahariya, candidate Gurdas Kalra held a tractor and bullock cart rally, aiming to project a strong pro-farmer image. The procession passed through multiple agricultural hamlets, with supporters joining in large numbers, giving the campaign the feel of a rural fair. Meanwhile, several candidates across blocks like Kuraiya have continued using folk songs, often performed by local artists with lyrics on ploughing, sowing, and irrigation—blended with political slogans to connect with the farming community. Others have turned to traditional performances featuring instruments like the dhol, damaru, and nagara, with supporters dancing in ethnic attire as candidates campaign on foot. by Taboola by Taboola Sponsored Links Sponsored Links Promoted Links Promoted Links You May Like American Investor Warren Buffett Recommends: 5 Books For Turning Your Life Around Blinkist: Warren Buffett's Reading List Undo These elements have become a daily fixture on the campaign trail in many rural pockets. Sahab Singh, a block development committee candidate from Chhatrapur, has been drawing attention by singing his own campaign songs through a loudspeaker during door-to-door visits. Polling concluded peacefully on Thursday in Khatima, Sitarganj, Gadarpur, and Bazpur blocks. Voting in Rudrapur, Jaspur, and Kashipur is scheduled for July 28. Chief minister Pushkar Singh Dhami also cast his vote on Thursday at a govt primary school in Nagla Tarai area of Khatima. His mother, Vishna Dhami, accompanied him.
Time of India
32 minutes ago
- Time of India
Pati Patni Aur Panga: Rubina Dilaik interrupts husband Abhinav Shukla as he answers Sonali Bendre's questions; Munawar Faruqui teases her 'Arre usko bolne toh do'
The upcoming reality show Pati Patni Aur Panga is ready to bring together well-known real-life couples from the worlds of television, sports, and Bollywood. Promising plenty of entertainment, the show will feature couples sharing fun and candid stories from their personal lives, while hosts Munawar Faruqui and Sonali Bendre stir things up with their own dose of 'panga' and playful challenges. The official Instagram page of the channel, released a promo of the premiere episode where host Sonali Bendre questions Abhinav Shukla about his love life before wife Rubina Dilaik walked into his life. However, to their surprise, Rubina ended up answering all the questions. Watching Rubina interrupt Abhinav during the conversation, Munawar Faruqui gets annoyed. The promo gives a sneak peek into Abhinav Shukla and Rubina Dilaik's relationship. In the video, they're seen engaging in a light-hearted chat with hosts Sonali Bendre and Munawar Faruqui. At one point, Sonali playfully asks Abhinav how many options he had before tying the knot with Rubina, sparking a fun moment on the show. However, before he could answer, Rubina starts speaking on his behalf and reveals that before marriage, he had all female friends. Watching the conversation, Munawar quips with a laugh, 'Sawaal isse pooch rahe hain, jawab ye madam de rahi hai,' (The questions are being asked to him, but she is answering)." by Taboola by Taboola Sponsored Links Sponsored Links Promoted Links Promoted Links You May Like Top 15 Most Beautiful Women in the World Undo As Abhinav begins to respond to Sonali's question, Rubina playfully starts mimicking him, leading to a hilarious moment. Seeing this, Munawar Faruqui steps in with a light-hearted comment, telling her, 'Arre bolne toh do' — requesting Rubina to let Abhinav have his say. Rubina gets irritated and adds that he can make her sit somewhere if he doesn't want her to talk. Hearing this Munawar responds, "Chup rehne ka opposite baithna nahi hota hai. Khade reh kar bhi insaan chup reh sakta hai (The opposite of staying quiet doesn't mean to sit. A person can stand and be quiet)." Pati Patni Aur Panga will premiere from August 2 and will replace Laughter Chefs season 2. Rubina, Samarth Join Laughter Chefs
