Exclusive: Eros clears stand on Raanjhanaa's AI-altered re-release
Raanjhanaa, which had hit the screens in 2013, is being re-released in Tamil Nadu with an altered AI generated ending, possibly a first for the industry. While director
Aanand L Rai
has slammed the move, producer Eros International Media Limited describes this as a "creative reimagining" and says that the director's comments are an attempt 'to distract public and industry attention from serious and ongoing legal matters.
'
The Tamil version of the unrequited romance drama, starring Dhanush and Sonam Kapoor, was titled Ambikapathy. Reportedly, Eros International has sold the AI-edited version of the film to a Tamil Nadu-based distributor. "The timeless love story returns to the big screen! #Ambikapathy re-releasing in theatres from August 1st... A new ending powered by AI," Upswing Entertainment said while making the announcement earlier this month.
Eros International Media Limited issued a statement to clear their stand. Excerpts from statement:
We at Eros International Media Limited categorically reject and strongly object to the unfounded and sensationalist remarks made by Mr Aanand L. Rai regarding the AI-enhanced re-release of Raanjhanaa. These remarks are not only factually incorrect and misleading, but appear to be a deliberate negative PR stunt designed to distract public and industry attention from serious and ongoing legal matters concerning Mr Rai and Colour Yellow Productions Pvt.
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Ltd. We view Mr Rai's public outburst, especially timed just days after these disclosures, as a conscious attempt to shift focus away from the legal and governance issues he currently faces. It is unfortunate that a filmmaker of his stature would attempt to conflate legal accountability with creative victimhood. It would be best if Mr Rai respectfully acknowledges the ownership of IP as per law of the land and his written undertakings, rather than use media unfairly as a platform to promote himself and thrive on unwarranted sensationalism.
The re-release of
Raanjhanaa
in the Tamil market is part of Eros International's broader strategy to refresh and reintroduce classic cinematic works to newer audiences in regional markets. Over a decade since its original release, the film continues to resonate deeply, and the reinterpretation of its ending aims to extend its emotional legacy and relevance. This is a creative reimagining, not a replacement, and is consistent with global industry practices including anniversary editions, alternate cuts, and modernised remasters.
We are the sole and exclusive copyright holder and producer of Raanjhanaa, and are fully entitled, both legally and ethically, to adapt and re-release the film. This includes re-imagining certain elements using advanced tools such as generative AI to reach newer audiences while preserving the original's artistic soul. Contrary to the claims of "artistic vandalism", our re-release is a respectful creative reinterpretation—clearly labelled and separate from the original version—offered as an addition to, not a replacement of, the original.
Such practices are common in global cinema, and reflect our long-standing commitment to innovation, audience engagement, and cultural preservation. We reserve all our rights and intend to take all appropriate legal and remedial action to protect our reputation, brand equity, and commercial interests.
It is important to bring to light that Eros has initiated legal proceedings before the Hon'ble National Company Law Tribunal (NCLT), Mumbai Bench, under Sections 241 and 242 of the Companies Act, 2013 against Colour Yellow Productions Pvt.
Ltd., and its directors, Mr. Aanand L. Rai and Mrs. Yogita Rai. The allegations include serious acts of mismanagement, lack of transparency in financial disclosures, unauthorised and related-party transactions without board approvals.
On June 24, 2025, the Tribunal acknowledged these concerns and has ordered interim relief in favour of Eros.
Eros remains committed to celebrating Indian cinema, nurturing talent, and embracing technology responsibly. We urge the media and our audiences to see this situation in the light of facts, law, and the spirit of creative evolution.
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