PewDiePie falls out of YouTube's top 10 most-subscribed channels after 12 years
PewDiePie
no longer among
YouTube
's top 10
most-subscribed channels
Felix Arvid Ulf Kjellberg
, known online as PewDiePie, is a Swedish YouTuber widely recognized for pioneering online gaming content and influencing digital media culture. He created his YouTube channel 'PewDiePie' in 2010, initially posting Let's Play videos of horror and action titles. His content rapidly gained popularity, making him the most-subscribed YouTube channel by August 2013. From December 2014 to February 2017, his channel was also the most-viewed globally. Over the years, his video style expanded to include vlogs, comedy sketches, music, and commentary content.
Once listed among the 100 most influential people in the world by
Time
magazine in 2016, PewDiePie has now officially fallen out of YouTube's top 10 most-subscribed list, marking the end of a 12-year presence in the platform's upper ranks. The shift reflects a broader change in both his content production and lifestyle. The drop in ranking follows his decision to reduce his upload frequency and focus on content created for personal enjoyment rather than growth.
Also read:
YouTube TV to lose Paramount channels soon: What subscribers should know
Other channels, including
MrBeast
,
T-Series
, and Cocomelon, have surpassed PewDiePie by producing frequent, algorithm-optimized content targeting wide demographics. While Kjellberg's legacy remains firmly intact, his channel has not kept pace with the growth of corporate-backed or team-managed creators.
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Changing priorities and lasting legacy
Kjellberg semi-retired from YouTube in recent years, frequently taking breaks and reducing his content output. He relocated to Japan with his wife, Italian internet personality Marzia Kjellberg, and has largely stepped back from the intense schedule that once defined his career. Despite this, PewDiePie continues to be celebrated for his lasting influence on YouTube and online culture.
Fans have expressed nostalgia for the era when PewDiePie dominated the platform, particularly recalling his public subscriber race against Indian music label T-Series in 2019. The rivalry helped solidify his position as a cultural figurehead for independent creators and rallied widespread online support. That year, however, he lost the top spot to T-Series and later adopted a more private approach to his digital presence.
Also read:
YouTube Shorts has hit 200 billion daily views: CEO Neal Mohan
'I stopped paying attention to the numbers,' Kjellberg previously said in reference to his channel's ranking. Observers widely interpret his decision to reduce uploads and focus on personal life as a shift in values rather than a decline in relevance.
As of now, PewDiePie continues to post content sporadically, often focusing on lifestyle topics, reactions, or family life. While no longer at the peak of subscriber counts, his legacy as one of the platform's foundational figures remains secure.
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