Who was Martha Nolan-O'Slattara - the golden girl with the world at her feet
Its leafy, sun-drenched, sandy neighbourhoods on the water are a mecca for wealthy holidaymakers escaping the hustle and bustle of New York City, and the harbours with picturesque lighthouses dotting the shoreline make it instantly recognisable as simply 'The Hamptons'
Montauk is one such town along the coast and is an exclusive and wealthy enclave where the rich and famous come for some R&R away from the noise of the city. Martha Nolan-O'Slatarra. Pic: TikTok
So, how did a beautiful young Irish woman make this part of the US her home?
Martha Nolan O'Slattera was originally from Co Carlow in the heart of Ireland and was a successful fashion designer and businesswoman who lived a life of jet-setting luxury with a cohort of glamorous friends in the United States.
Residents in the area reported hearing screams shortly before Martha was discovered lying on the floor of the boat, and while first responders attempted CPR, East Hampton Town Police pronounced her dead at the scene. Pic: Martha Nolan/TikTok
How she died will be a matter for the Suffolk County Coroners' office, and police are investigating to try to determine what happened to cause her death at the young age of 33, when she had the world at her feet.
She had just launched her fashion label East x East a couple of years ago and recently opened a pop-up shop on the beach in The Hamptons.
Irish-born Nolan-O'Slatarra, founder of fashion label East x East, created a ritzy lifestyle for herself that's often associated with Manhattan's elite. Pic: Martha Nolan/TikTok
The self-professed entrepreneur and brand growth consultant created a fabulous lifestyle for herself in the USA, travelling by helicopter and on private jets, with videos posted to her social media daily detailing her very successful lifestyle.
She was also the director of operations at investment firm K4 Capital and ran an Amazon fashion brand known as 'Duper.'
She loved the high life and she and her pals took a Falcon jet to Nashville for a concert in 2021, with Martha highlighting her '#privatejet' life in the captions, and last October, she shared a video of herself and a male companion drinking champagne as they flew across the land she called home. Martha Nolan-O'Slatarra. Pic: TikTok
She later shared a TikTok clip of herself with the same man sitting in a luxurious convertible car as it drove through picturesque countryside.
In an interview with the Irish Independent last year, she claimed to 'live in the Upper East Side', which she said she 'loved' even though it was 'expensive'.
But according to the paper, property records tie her to an address in Yorkville, which is often regarded as a less desirable and more inexpensive part of the highly sought-after UES neighbourhood, where it's believed she lived in a small studio apartment, with a monthly rent of approximately $1,900, the records revealed.
Martha told the Independent that she grew up in Carlow town, about 55 miles from Dublin, and had left home at the age of 16, determined to make a success of herself. She admitted: 'I was the small town girl who needed to get out to achieve her big dreams.'
She admitted being 'money-driven' and 'business-driven' and says she always knew she wanted to be successful.
After secondary school, she attended University College Dublin, where she studied the fundamentals of business as an undergraduate and later earned a master's degree in digital marketing.
Friends who knew her have described her as friendly and kind, and someone who was well known in the community.
Dylan Grace, who owns a number of hip clubbing venues in New York and is understood to have been a close friend of the Carlow native, took to social media to pay tribute.
He wrote: 'We dreamed big together, laughed harder than anyone else could understand, and built so much from nothing. I'm truly blessed and grateful to have had you in my life.
In a previous interview, Martha credited Dylan with helping her fund and grow her fledgling fashion firm, saying he was her 'best friend'.
Her most recent posts included a July video celebrating a pop-up appearance at Gurney's Resort in Montauk, captioned 'Goals Achieved,' highlighting the culmination of her marketing efforts in the Hamptons.
According to her LinkedIn profile, Martha Nolan received her Bachelor of Commerce and Master's degree in Digital Marketing from University College Dublin before moving to the Big Apple at 26 years old.
In a statement released today, Montauk Yacht Club said 'We are saddened to learn of the tragic incident that took place. Our team is cooperating with law enforcement in their ongoing investigation and remains committed to the safety and well-being of our guests and staff. We have no further comment at this time,'.
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