AriZona Iced Tea is considering raising its prices for the first time in almost 30 years
The potential price increase is a direct result of Donald Trump 's 50 percent tariff on aluminum imports.
Co-founder Don Vultaggio expressed strong reluctance to abandon the $0.99 price point, which has been maintained since 1997, emphasizing customer loyalty.
The company imports 20 percent of its aluminum from Canada, and the tariffs are expected to drive up costs for both imported and domestic materials.
Industry groups and political figures have criticized the tariffs, warning of their detrimental impact on American manufacturers and consumers.
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