‘Customers know they can rely on us': Aldi crowned ‘supermarket of the year' for the eighth year in a row
On Thursday, Canstar Blue unveiled the results of their annual Supermarket Satisfaction Ratings. Aldi earned top marks across the board, including a maximum five stars for 'value for money', 'store layout' and the 'quality' of its own brand products.
As of June, Aldi has expanded to 599 stores nationwide and is now the country's third largest supermarket chain behind giants Coles and Woolworths.
Coles scored four stars overall, with the supermarket giant earning a modest three stars for 'customer service' and 'checkout experience' but scoring four stars for 'product range'.
Woolworths largely mirrored Coles in every category except 'product range', with Woolies receiving the full five stars where its chief rival scored four.
IGA supermarkets also scored four stars, largely thanks to the strength of IGA's 'customer service' and 'checkout experience', which both got full marks.
Notably, IGA is the only major chain which has not widely rolled out self-service checkouts in its stores.
Notoriously, Australia's supermarket 'duopoly' of Coles and Woolworths means Aussie consumers pay some of the highest grocery prices in the OECD.
According to Canstar, the average weekly grocery bill for an Australian household of four people has ballooned to $240, a $24 increase from the previous year.
The survey, which gathered insights from 2,869 shoppers, highlights the ongoing hip pocket pain facing consumers at the checkout.
In a statement, Eden Radford of Canstar Blue told Yahoo Finance that this year's results reflect the power of 'own-brand items' in a tough economic climate.
'The quality of (Aldi's) own-brand items reliably earn the highest rating from customers,' she said.
'Consistently priced, good quality products on offer is why shoppers are choosing Aldi to do their grocery shopping.'
Meanwhile, Aldi Australia group director Simon Padovani-Ginies told Yahoo Finance the supermarket was 'over the moon' to once again be crowned the country's favourite supermarket.
'This really shows our Price Promise in action - we won't be beaten on the cost of your weekly shop,' he said.
'Customers know they can rely on us to deliver the best prices without ever compromising on quality.'
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