Welcome to Miami, where F1's sunshine party draws a crowd every sport craves
With a sell out once more expected, this weekend's Miami Grand Prix is building on an appeal to a younger, diverse audience that is a key part of Formula One's burgeoning success in the US. Making its mark on the calendar with a grand, spectacular party in the Florida sunshine since the inaugural race in 2022, Miami is considered something of a showcase.
The opening blast of the three meetings now held in the US is a shop window for the sport with three teams, Racing Bulls, Sauber and Ferrari boasting special liveries for the event this weekend. The flamingo pink of the RB is very much making a splash but the clunky corporate blue addition to the Scuderia's scarlet has fallen very flat with fans.
Naysayers may have disliked Miami's emphasis on being a show, of presenting a weekend of entertainment where the food and beverages (or F&B as it is bafflingly, for the uninitiated, referred to here) were as fundamental as the racing. Where the atmosphere went hand in hand with the competition. It was perhaps the first of the 'event' races F1 wanted to promote and like it or not, it has succeeded with numbers around this race telling their own story.
The atmosphere here in the general admission – campus – area of the increasingly popular and affordable tickets away from the high-end hospitality which dominates all the media, is one of unadulterated enjoyment, shot through with the glorious absence of world-weary cynicism. There is an air of, whisper it, hedonism; not all racing must be accompanied by sombre beard-scratching from a grassy bank in the rain.
This atmosphere is not least informed by the make up of the audience. From information from sales, admittedly with the caveat that the data refers only to the purchaser rather than all the ticket holders, Miami is reaching demographics every sport eyes with lustful ambition.
'We've got the high end luxury buyer that we've really cultivated a relationship with and built their trust,' says Tyler Epp, the Miami GP president. 'But at the same time, we've got some of our entry level motorsport fan data that's telling us we're also a motorsport event for the people who are intrigued and interested and just want to come and see the cars for the first time.'
It is these new fans that have led a push for the new single-day tickets and the three-day campus tickets. It is also, most significantly, a young audience.
'The base is growing most aggressively from what we've seen in the 20- and 30-year-old buyer,' Epp adds. 'Our data does not tell us that this is an audience of 30 to 60-year-old white men, that's not what we're seeing now. Certainly they're here but it's a much more eclectic diverse group than that and part of that's partially because we're in Miami, which is such a wonderfully diverse market.'
Their data is corroborated trackside in both age and ethnic diversity, while the gender differential is also notable, with the race easing toward what might be a 50-50 split in forthcoming years.
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'We're tracking about 40% female to 60% male right now,' he says. 'That's on the buyer data and I can also say that the female audience is certainly younger than the male audience. It skews younger.'
These are the demographics the sport needs to build on the success it has enjoyed in the US with Drive to Survive and for all that the sound and fury of Las Vegas might have appeared to have outshone Miami of late it is undeniable that the race at the Hard Rock Stadium is pulling in the numbers.
Last year when McLaren's Lando Norris won his first F1 race here it drew record viewing figures for the US of 3.1m and Miami now holds the top three live US TV audiences in F1 history. While the season as a whole was pulling in an average of 1.11m per race. Which, while still small in comparison to NFL and NBA, are considered strong numbers as the sport builds its presence.
Epp is in good position to judge how the sport fares in comparative terms. He has worked both trackside and team side in Nascar, IndyCar and sports cars before moving into baseball for four and a half years and then putting in almost nine years with the Kansas City Chiefs in the NFL; he is convinced the future remains bright.
'We can be very bullish about Formula One in the United States,' he said. 'I view it as solidified, here to stay and looking at continuous growth, not necessarily ebbs and flows. I think the United States sports ecosystem in general ebbs and flows a bit with competitiveness and competition in particular markets but as a whole we feel really, really good about the state of Formula One.'
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Daily Mail
20 hours ago
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Formula One's most iconic grid walk interviews: Mail Sport looks back at the wackiest celebrities to take to the track after Bukayo Saka is accused of breaking unwritten rule at Spanish GP
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He pushed Brundle away and told him he couldn't speak with her, but the F1 presenter had the coldest response at the ready: 'I can do that because I did.' Paolo Banchero Brundle had a comical moment in 2022 when he confused NBA prospect Paolo Banchero with American football quarterback Patrick Mahomes. Calling for 'Patrick', Brundle sighed 'I don't think he can hear me up there' as he pursued the 6'10" giant. Eventually Banchero turned away and gave a civil interview with Brundle, calling the event a 'spectacular' setting. At the end of the interview. Brundle realised that he hadn't actually been speaking to Mahomes and understood 'that's why he ignored me in the beginning', asking Banchero for his actual name. 'There's a reason why I've never watched back an F1 gridwalk in a quarter of a century of doing them. You have no idea how much I dislike doing them but somehow those crazy moments have defined my professional career,' Brundle later tweeted. 'Oh well, that's the way it is.' Little did he know that a year later the two would reunite on another grid walk at the Miami GP, where Banchero smiled as Brundle recounted his gaffe. 'It's been a hell of a year and I'm honoured that you know my name, now, man,' Banchero joked. 'It's been a hell of a year and you're great at what you do.' Martin Brundle thought Paolo Banchero was Patrick Mahomes 😂 — The Sporting News (@sportingnews) May 8, 2022 Brad Pitt While in the early stages of making an F1 movie, Brad Pitt snubbed Brundle's interview overtures on the grid, perhaps not realising who the former driver was. Late in 2021 it was announced that Pitt would be starring as the lead actor in an F1 film produced by Joseph Bruckheimer and directed by Joseph Kosinski. However, in 2022, Pitt skirted around his interview duties with Brundle and left the presenter wondering what had happened. Brundle worked his way through the crowd to get to Pitt - including a man who thought he was trying to shake his hand - but was swiftly shut down when he attempted to speak about the blockbuster movie. Pitt claimed it was top secret as he started to turn his back on Bundle and continued walking. Brundle then continued to add that he had seen Pitt around quite a bit throughout the week and asked if he had enjoyed his time at the Grand Prix, to which the A-lister simply responded, 'thank you, man,' and continued walking away. The Sky Sports pundit then joked: 'Obviously they're known as Pitt stops, if they don't want you to talk to Brad Pitt.' Brad Pitt making a movie about F1 but not knowing who the voice of the sport Martin Brundle is🫠 — Omid Scobie (@scobie) October 23, 2022 Ozzy Osbourne Back in 2003, Brundle bumped into Black Sabbath frontman Ozzy Osborne, who embarked on one of the more incoherent interviews the presenter has had. When quizzed about Sharon osborne's good news, he wasn't able to string together much of a sentence, mumbling his way through a reply. At some point he referenced writing a musical about Rasputin - which he did - but other than the word 'Broadway', most of it was unintelligible. 'Alright, I'll try and think of a question for that answer,' said a bemused Brundle. He came up with 'did you bring the dogs with you?' and might have regretted it. 'No, they're all at home shi***ng, retorted the singer in a deadpan tone. Brundle quickly fled and has since spoken about it. 'He wasn't fully with it, shall we say. I asked him a question and he gave me a very long, incomprehensible answer,' said Brundle. 'I said to him 'I'll try and think of a question to that, but in the meantime how are the dogs?' And he said "they are at home s******g on the carpets". It went out live to millions of people and I got in trouble because I was supposed to have known he would swear if I asked that question." Terry Crews There have been few grid walk chats as wholesome as when Brundle met Terry Crews. The American footballer-turned actor and TV host was a bundle of warmth and humour when the two met at the Hungarian GP in 2023, where Crews was a guest of Red Bull. Often celebrities are slammed for their unwillingness to be interviewed by Brundle, but that couldn't have been further from the truth with Crews as he appeared incredibly excited to be on the grid. 'They told me I'd recognise you because you're bricked,' started Brundle. 'Oh hey, how you doing?' Crews began, before the Brooklyn Nine-Nine actor exclaimed 'I'm revving up right now' while hilariously flexing his pecs for the camera. The former Rams, Chargers and Redskins linebacker then added: 'This is my first F1 (race). And at Oracle Red Bull Racing, they've been so amazing to me. Taking me around. Showing me what's all about science and technology. 'You literally have a spaceship here on this track now. Oh my God, I'm looking at the future.' It was a hugely refreshing moment, with fans calling his energy and kindness 'brilliant'. Cara Delevigne If you need a contrast to the positivity and openness exuded by Crews, look no further than Cara Delevingne's 'interview' with Brundle. She and her team left the UK racing legend high and dry at Silverstone in July, leaving fans watching at home outraged. When told that the model didn't want to talk, Brundle protested: 'That's the deal now, everybody talks on the grid. 'Can we have a quick chat, Sky F1, good to see you on the grid,' said Brundle as he leant towards Delevingne. But the celebrity smiled and replied: 'I can't hear anything, sorry,' as the Red Arrows roared overhead'. 'The deal is everybody has to speak on the grid,' insisted Brundle, but Delevingne didn't have much time for him, listening to a member of her team before repeating that she couldn't hear. Unimpressed, Brundle replied with more than a hint of sarcasm, telling viewers: 'Okay, well, I'm sure it would have been extremely interesting,' at which point the model offered a thumbs-up to the camera. Later that day, Delevingne took to X, formerly Twitter, to offer a further response to the interaction. She reposted a tweet which read: 'At this point, Martin Brundle is just doing it to manufacture the moment for the controversy of it all. 'You can clearly see the PR rep tell him "no" and shake his head when he goes up towards Cara Delevingne. He had an out and he chose not to take it to make a statement.' Cara added: 'I was told to say no so I did. Thank you for seeing both sides xxx.' Machine Gun Kelly Machine Gun Kelly left fans cringing after storming away from Brundle after an excruciatingly awkward interview at the Brazilian Grand Prix. The pair did not gel from the start, as the singer gave some hesitant replies, but things took a turn for the worse after MGK initiated a live 'air guitar and piano' session. The first hints of awkwardness came when he reached over to fiddle with the broadcaster's pin, with Brundle explaining: '... That's a poppy.' They soon hit another hurdle when Brundle asked: 'What's going on with your career at the moment?' Machine Gun Kelly unhelpfully responded with: 'My career... I don't think about my career. I don't think about it,' effectively ending the line of conversation. Clearly stumped, Brundle responded: 'Well good luck with it, whatever you do.' After picking up the pace a little with some chat about F1 and music, the worst was yet to come after MGK initiated a live 'air guitar and piano' session with the former driver. He said: 'Can you give me your best air guitar?' But his interviewer was clearly embarrassed and said: 'No there's millions [of people watching]. You do it! A classic Martin Brundle gridwalk moment with Machine Gun Kelly 😅 — Sky Sports F1 (@SkySportsF1) November 5, 2023 'Uh no, I can't. I learnt the piano once and I learnt the middle C and that was about it.' Kelly, however, was determined not to give up. He continued: 'Give me your best air piano! Let's do an air guitar and air piano collaboration right no! Come on! 3, 2, 1... I need keys I need keys!' But a flustered and panicked Brundle made his excuses: 'I can't do it! I probably need to get on as there's some people I need to see.' Left furious by his lack of participation, MGK gave the camera a thumbs down and stormed away, shaking his head. Martin scurried off in the other direction, telling the camera: 'Something tells me I won't be on his Christmas card list this year.' Pep Guardiola Ahead of the last race of the 2022 season in Abu Dhabi, Brundle wanted to have a word with Manchester City manager Pep Guardiola. The Manchester City manager tried to get out of the interview by claiming he has already spoken twice with Sky already, with Brundle saying: 'Well, three times lucky then.' Brundle asked him about City's season, but Guardiola shut down that line of questioning, saying said: 'Don't talk about football today.' 'Oh, well talk about F1, tell me about some F1,' Brundle chirped, but already the Spaniard was walking away and bodies were intervening. After their short exchange, Brundle concluded: 'It's okay, I've been thrown out of better places than this.' In truth, Guardiola had already spoken with Brundle, with the presenter suggested a grid walk-style paddock at the Etihad. 'That would be crazy, it's crazy for the drivers before driving at these speeds, to be here with so many people, but it's part of the show,' Guardiola replied. Also present were stars such as Thiago Silva, Reece James, and Ivan Toney, while Guardiola spent some of the day with Mercedes boss Toto Wolff. Brilliant response from Martin Brundle to getting the short shrift from Pep Guardiola… — Daniel Davini (@davvers605) November 20, 2022 Sam Ryder Not many celebrities have displayed as much passion for F1 as Sam Ryder in his grid walk interview at this year's British GP. It was clear that the Eurovision star, who came second with the United Kingdom in 2022, was genuinely appreciative to be there and have the chance to talk about the sport. The two hugged and greeted each other as 'legends', with Ryder exclaiming: 'It's so lovely to see you!' 'My microphone got lost in the man-hug,' joked Brundle. The camaraderie was clear to see. Ryder couldn't contain his smile, beaming down the camera and waving at the viewers at home, saying: 'Hello everyone!' He continued: 'Those Mclarens are going to have a good start today, man. Oscar [Piastri], rookie season, he could be leading a lap depending on pit strategy. I'm stoked. Anyway, I'm talking your ear off!' There was lots of love between Brundle and Sam Ryder, as the two shared a hug and compliments Ryder's enthusiasm for the sport was clear for all to see as he got behind McLaren But Brundle lapped up the enthusiasm and wanted to hear more of his thoughts, which Ryder was happy to share. He added: 'I think it's a wicked start. After the start of the season they've had, to develop the car to this point, it's amazing!' Brundle's appreciation was evident as he finished: 'You can take my job if you wanted to!' The reason their brief exchange resonated with fans so much was because supporters are often irritated when celebrities are just there for show with no interest in the sport, taking up room that could be occupied by a genuine enthusiast. Ryder's gushing chat about the sport proved his keenness for it and let viewers know he was just one of them.
Scottish Sun
a day ago
- Scottish Sun
Hilton introduce £2000-a-night McLaren hotel suite with twin F1 simulators, bar and smoothie delivered every morning
Room is available for a limited time only 'THIS IS INSANE' Hilton introduce £2000-a-night McLaren hotel suite with twin F1 simulators, bar and smoothie delivered every morning FORMULA ONE superfans can immerse themselves in a stunning McLaren-themed hotel room for close to £2,000 per night. From a state-of-the-art racing simulator to memorabilia lining the walls, guests are in store for an experience like no other. 5 Hilton have unveiled a stunning McLaren-themed suite Credit: instagram 5 Memorabilia lines the walls of the five-star room Credit: instagram 5 A state-of-the-art F1 simulator allows guests to test their racing skills Credit: instagram 5 It costs a whopping £1,800 per night Credit: instagram To celebrate McLaren's partnership with Hilton, a special suite has been made at their five-star The Trafalgar Hotel, London. Through the doors is a room incredibly designed with papaya bed-sheets, cushions and chairs to help budding drivers recharge like Lando Norris and Oscar Piastri. There is even a McLaren-shaped table in the lounge. Though most of the time guests will be sat in one of two racing seats in front of a world-class F1 simulator. READ MORE F1 NEWS In the dog house Hamilton risks wrath of dog Roscoe after he is seen petting Larry the Cat The "driver's room" also allows you to check your lap times at the "pit wall broadcast zone". And to get you in the mood for a day of racing, a specially-made smoothie is brought to you in the morning. Midday pit stops can occur at the bar inside the room as you take in the vintage helmets and racing suits on display. The room is on offer from July 8 to 20 and costs a staggering £1,800 per night. JOIN SUN VEGAS: GET £50 BONUS Hilton says guests will "stay like a winner" and that the luxury suite "blends all the energy of race day with effortless hospitality". Fans have been left stunned by the experience, with one saying: "This is insane." Another added: "I need this in my life." A third wrote: "I'd want Lando to tuck me into bed."
