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Polestar names new North America leader

Polestar names new North America leader

Yahoo13-05-2025

This story was originally published on Automotive Dive. To receive daily news and insights, subscribe to our free daily Automotive Dive newsletter.
Polestar named Rick Bryant as its new head of North America, effective May 12, the EV maker announced.
Bryant was most recently Polestar's head of operations, per his LinkedIn profile. He also has more than three decades of experience in the automotive industry, holding several executive roles at Volvo Car USA.
Kristian Elvefors, chief commercial officer at Polestar, said in a statement that Bryant has advanced the company's transformation into a sales-driven organization in North America.
'His leadership and deep industry expertise make him ideally suited to guide the next phase of our growth,' Elvefors said.
Bryant will succeed Anders Gustafsson who departed the company May 11, per the release.
Gustafsson has served as president of Polestar North America since July 2024, according to his LinkedIn profile. Prior to joining Polestar, he was SVP Americas and president and CEO of Volvo Car USA.
Volvo once held a majority interest in Polestar, but has been gradually reducing its stake. Volvo's parent China-based Zhejiang Geely Holding, also a Polestar investor, has since increased its ownership position in the EV maker. In Q1, Polestar saw a 76% year-over-year increase in global sales of more than 12,300 vehicles.
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