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Time of India
an hour ago
- Automotive
- Time of India
Forget Bengaluru's weather, Pune's treks, and Gurgaon's buzz. Techie says one city beats them all with 'warmth' and 'biryani'
Social media reacts In a world where cities compete for the spotlight with towering skylines, flashy nightlife, and Instagram-worthy weather, one young techie believes the real winner lies in something far more timeless—human connection. Siddhant Gupta , an NIT Raipur graduate who has spent the last two years in Hyderabad , shared a heartfelt post on LinkedIn that's striking a chord across the admits that Hyderabad doesn't have Bengaluru's breezy charm, Pune's scenic treks, or Gurgaon's neon buzz. But what it does have, he says, is something far rarer today, kindness without conditions. From auto drivers who go the extra mile to chaiwalas who serve tea with a silent nod of belonging, Hyderabad, according to him, radiates warmth that makes everyone feel at highlights how no one judges you for not knowing Telugu or where you're from. Instead, you're welcomed with a smile and often a plate of legendary Hyderabadi biryani . 'Hyderabad may not have the buzz,' he writes, 'but it has heart. And sometimes, that's all that really matters.' In a time when fast-paced life often leaves little room for empathy, Siddhant's reflection is a quiet reminder that the true spirit of a city isn't always found in its skyline, but in its user shared that after spending five years in Bangalore, the one thing they truly missed was the warmth and love a city can offer. They recently moved to Hyderabad and already have a strong sense that it might soon feel like home. Another recalled their first visit to the city, where an auto driver spontaneously took them to a great chai spot and treated them to a cup of tea, a small gesture that left a lasting impression.A longtime resident who has lived in cities like Pune, Mumbai, Bangalore, Jaipur, and Delhi NCR, said Hyderabad stands out. Despite some traffic and relatively high rents, they highlighted the city's fast-paced infrastructure development, better air quality, and weather that's comparable to Bangalore for most of the year. But what sets it apart, they said, are the people, unmatched in their warmth and inclusivity.
Yahoo
2 hours ago
- Business
- Yahoo
LinkedIn Launches Conversions API Playbook
This story was originally published on Social Media Today. To receive daily news and insights, subscribe to our free daily Social Media Today newsletter. LinkedIn has published a new guide on how to make best use of its Conversions API, which provides advanced data on LinkedIn ad campaign performance, by enabling you to plug both online and offline data sources into LinkedIn's systems. LinkedIn launched its updated Conversions API back in 2023, with a view to enabling expanded data sharing for ad targeting in a privacy-friendly way. Those who've implemented the API can glean advanced data insight, including direct sales attributed to LinkedIn campaigns, leads generated, and more. LinkedIn's 16-page Conversions API Playbook covers all of this, along with detailed instructions on how to implement the API, objective-specific explainers, and more. As you can see in this example, the first segment of the playbook is dedicated to implementation of the Conversions API, with instructions on how to action each element. The guide also provides more specific explainers on how to utilize the data available via the API, in conjunction with LinkedIn's Insight Tag. In combination, this will provide you with a range of additional data to help refine and improve your LinkedIn ad campaigns. Though it is fairly technical, and it may require developer expertise to implement these elements correctly. But for those looking to make LinkedIn promotions a bigger focus, it may well be worth the additional investment. The guide also provides an overview of key use cases for the Conversions API: There are some handy notes here, and some valuable pointers, which could improve your LinkedIn marketing process significantly. And with more people coming to the app to engage with business-related content, a lot more marketers are also looking to boost their LinkedIn promotions to capitalize on those opportunities. You can download LinkedIn's Conversions API Playbook here. Error in retrieving data Sign in to access your portfolio Error in retrieving data Error in retrieving data Error in retrieving data Error in retrieving data
Hindustan Times
3 hours ago
- Business
- Hindustan Times
Techie says Hyderabad lacks ‘buzz' but still outshines Bengaluru, Pune and Gurgaon: ‘No one shames you for…'
A techie who recently completed two years in Hyderabad took to LinkedIn to reflect on what sets the city apart from India's other major hubs, such as Bengaluru, Pune, and Gurgaon. In his post, the software developer highlighted what he thinks the city lacks but also mentioned what it offers. The post prompted many to nod their heads in agreement. Siddhant Gupta started his post by saying that Hyderabad doesn't have the 'cool breezy weather of Bangalore,' 'scenic treks like in Pune,' or 'neon-lit nightlife of Gurgaon.' He then listed several other points about what he thinks the city offers. One of the points he referred to is the language row, which is often observed in other cities like Bengaluru. Gupta claimed that in Hyderabad, people don't shame others for not knowing the local language and treat everyone with the same kind of respect. 'Hyderabad may not have the 'buzz' of other metros. But it has heart. And sometimes, that's all that really matters,' he continued. He further humorously referred to the famous dish from the city - Hyderabadi Biryani. An individual commented, 'Yep, I enjoy the place. If you can get up early enough to go out to run in the early mornings, Hyderabad is awesome with peaceful roads.' Another joined, 'I have been here for more than 3 years now and reading this feels like exactly reading out my brain. The people here (very, very sensible) are the best part. Hyderabad is Hyderabad because of the people here.' A third remarked, 'I had a similar experience 2 years in Hyderabad… There could not have been a better place for my first job. Amazing memories being there.' A fourth wrote, 'Wonderful post. This perfectly encapsulates the emotions of every outsider who chanced upon Hyderabad and made it their home.'
Techday NZ
3 hours ago
- Techday NZ
Fake AI social media ads spread malware to millions globally
Mandiant Threat Defense has released research identifying a Vietnam-linked cyber campaign that exploits public interest in artificial intelligence tools by distributing malware via social media advertisements. The research traces the campaign to a group known as UNC6032, which uses paid advertisements on platforms such as Facebook and LinkedIn to draw victims toward counterfeit websites masquerading as well-known AI brands including Luma AI, Canva Dream Lab, and Kling AI. These fake advertisements redirect users to domains designed to closely resemble legitimate AI service platforms. However, instead of offering genuine AI-generated content, these fraudulent websites deliver malware. The malicious software is designed to extract sensitive information such as login credentials, credit card data, cookies, and other personal details from victims' systems. "Our research shows this campaign has already reached millions of users globally. The threat actors have cleverly leveraged the explosive interest in AI tools, combining realistic branding with paid ads on trusted platforms like Facebook and LinkedIn. A well-crafted spoofed website can pose a significant risk to anyone—from consumers to enterprise users," Yash Gupta, Senior Manager at Mandiant Threat Defense, commented. Mandiant reports that the campaign was first detected in late 2024 and has since been monitored across a large number of deceptive advertisements. Mandiant analysts employed transparency resources such as Meta's Ad Library and LinkedIn's Ad Transparency Center to uncover the scale of the activity, which involved more than 30 unique fake domains promoted through thousands of social media ads. Among the findings was a sample of over 120 malicious Facebook ads whose estimated reach exceeded 2.3 million users within the European Union. The attackers ran these campaigns using both fraudulent pages that they created and compromised legitimate accounts, often limiting the lifespan of each campaign to avoid being detected and removed by the platforms' security measures. On LinkedIn, Mandiant detected approximately 10 malicious ads, including content directing users to recently registered domains such as klingxai[.]com, which first appeared in late 2024. Once directed to the spoofed websites, users download a Python-based malware referred to by Mandiant as STARKVEIL. This type of malware enables attackers to deploy multiple information stealers and backdoors on the victims' devices. The malware extracts sensitive data and communicates with operators via channels such as Telegram, facilitating exfiltration of the stolen information to attacker-controlled infrastructure. Mandiant's M-Trends 2025 report notes that compromised credentials are the second most common initial access point for cybercriminals, highlighting the broader risk posed by this type of activity to individuals and organisations alike. "A significant portion of Meta's detection and removal activity began independently in 2024, ahead of our alerts. But with new malicious ads appearing daily, ongoing cross-industry collaboration remains essential to defend users at scale," Gupta said, highlighting the efforts of social media platforms in tackling such threats ahead of external alerts. Mandiant additionally cautions that similar malicious operations are likely to be active on a range of other platforms, as cybercriminal groups continue to adapt their methods in response to detection and removal efforts. The company advises users to exercise caution by avoiding AI tool ads from unverified sources, inspecting URLs prior to downloading software, keeping antivirus and endpoint protection updated, and reporting suspicious advertisements directly to platform providers.
Scoop
4 hours ago
- Business
- Scoop
Fake AI Tools Lure Social Media Users In Global Malware Scam
Cybercriminals are exploiting the booming interest in artificial intelligence (AI) tools to spread malware through fake ads on Facebook and LinkedIn, a new report has revealed. According to cybersecurity firm Mandiant, a Vietnam-linked hacking group is behind a widespread scam that uses realistic-looking online ads to trick people into downloading malicious software. The ads claim to promote popular AI platforms—like Luma AI, Canva Dream Lab, and Kling AI—but instead redirect users to fake websites designed to steal personal information. 'These attackers are tapping into the public's growing fascination with AI to carry out digital theft,' said Yash Gupta, a senior manager at Mandiant. 'A site that looks like an exciting new AI tool could actually be stealing your passwords, credit card numbers, or social media accounts.' Millions Exposed Mandiant's investigation, which began in late 2024, has uncovered thousands of ads linked to the scam, with many of them reaching audiences in the millions. A sample of 120 Facebook ads targeting European users alone had a combined reach of over 2.3 million people, the report said. The hackers, identified by researchers as UNC6032, use a rotating set of websites and fake business pages to keep the scam alive. In some cases, they also hijack real user accounts to spread the ads. Once a victim clicks the ad and visits the fake AI site, the page appears to offer an AI-generated video or image service. But instead of any real AI functionality, the website automatically downloads malware that installs itself in the background. That malware, known as STARKVEIL, is capable of stealing sensitive data and secretly sending it back to the attackers. Global Victims While the fake ads have been found mostly on Facebook, Mandiant also spotted smaller campaigns on LinkedIn. In one example, a fraudulent website was registered in September 2024 and promoted to tens of thousands of users within a day. Victims include both individual users and employees of businesses across various industries. 'This isn't just a consumer issue,' Gupta said. 'These stolen credentials can give attackers access to corporate networks, making it a risk for organisations too.' Tech Platforms Respond Mandiant says both Meta (Facebook's parent company) and LinkedIn were cooperative and proactive in responding to the findings. Meta had already begun taking down many of the malicious ads and domains before Mandiant alerted them to additional activity. However, the report warns that the threat is far from over. The attackers continue to launch new ads and websites daily, constantly adjusting tactics to avoid detection. How to Stay Safe Experts advise people to be cautious when clicking on social media ads—especially those that promote unfamiliar AI tools. To stay safe: Visit websites directly rather than through ads Double-check URLs before downloading software Use up-to-date antivirus protection Report suspicious ads to the platform The scam is part of a growing trend in cybercrime where criminals take advantage of popular tech trends to deceive the public. With AI tools rising in popularity, experts say this likely won't be the last attempt to turn AI hype into a cyber threat. 'Criminals go where the attention is,' Gupta said. 'Right now, that's AI.'
