Bec Judd shocks fans as she reveals results of beauty procedure that has left her neck covered in lumps in bid to look like Kris Jenner
But the 41-year-old AFL WAG has been incrementally dropping more hints about the non-invasive procedures she uses to maintain her age-defying visage.
On Thursday, Bec paid a visit to aesthetic nurse and former clinical specialist Claire McGuiness, who offers a 'conservative approach to facial rejuvenation' using radio frequency microneedling, LED therapies, and injectables.
'Give me Kris Jenner 's neck without the surgery,' Bec captioned a snapshot of her neck after what appears to be an 'Exion' treatment.
The media personality showed off three rows of distinct red and swollen bumps peppered across her neck after her appointment.
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Exion, a type of radio frequency microneedling, creates controlled micro-injuries and applies heat to the skin, which can cause temporary redness, swelling, and bumps as the skin responds and repairs itself.
The treatment boosts hyaluronic acid, collagen and elastin without needles.
Daily Mail Australia has reached out to McGuiness for comment.
Bec is referring to Kardashians matriarch Kris Jenner as a reference point because the 69-year-old caused an online meltdown when she appeared in Paris last month, accompanying her daughter Kim, 44, during court appearances.
The world-famous momager looked decades younger than her age.
Social media commentators begged to know the name of her doctor—and even suggested Jenner had discovered 'the fountain of youth'.
Her representatives later confirmed she had enlisted celebrity plastic surgeon Dr Steven M Levine - also known as 'the facelift maestro' - to achieve her new look.
Expensive non-surgical treatments and undetectable face lifts are gaining popularity as the tide of popular opinion turns against fillers.
In April, Bec fired up about the unrealistic beauty standards foisted upon women of a certain age in the public eye.
'I am around the same age as Lindsay (Lohan), Anne (Hathaway) and Hilary (Duff). For the record, I think they look unreal' she began in several fiery Instagram posts.
'Beauty standards for women are just impossible. If you show signs of ageing you have let yourself go.
'If you look too fresh faced for your age, you are accused of getting work done and blamed for promoting vanity when you should just be comfortable with growing old and looking old.
'"Oh but yuk", society says, "women shouldn't look old." And so the cycle continues. Women can't win.'
In a further post, Bec got heated defending the right of women to amend their looks as they saw fit - or to do nothing at all.
'So here is my take on it - "Let Her". Let her have her hard earned wrinkles from years of smiling. Let her have injectables. Let her have grey hair,' she wrote.
'Let her get her roots touched up every month. Let her skin sag. Let her get a facelift. Let her wear no makeup. Let her look fully glammed. Let her have a natural smile. Let her get veneers. Let her have a hairy body. Let her get all the lasers. The list goes on.'
Bec added: 'Let her be comfortable in the body she is in because it is her body and her choice and we are all on our own journey with ageing.
'I believe that we all sit on a spectrum of vanity. There's the zero fucks end and the full fucks end (I'm closer to the full fucks end) and no matter where you sit, you do you girl. LET HER.'
Bec has long been a beacon of ageless beauty, spruiking skincare brands, facials and non-surgical treatments for her plump visage.
For two decades, she has denied having any plastic surgery or cosmetic procedure done, instead pointing to healthy living and expensive skincare as her saving grace.
However, Bec has been more open about regularly receiving non-surgical cosmetic treatments from the Flawless Rejuvenation clinic in Melbourne in recent months.
These include: EXION RF microneedling, hydrafacials, laser genesis, fraxel laser treatments (which in 2017 Bec said felt like a 'blow torch' to the face), and LED masks.
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