Amazon (AMZN) Launches New AI Tool that Can Perform Tasks in a Web Browser
Earlier today, e-commerce giant Amazon (AMZN) launched Nova Act, which is a new artificial intelligence tool that can perform tasks in a web browser, like making purchases, booking reservations, or filling out forms. This new AI model is designed to compete with others in the space, such as OpenAI's Operator, which is backed by tech company Microsoft (MSFT) and can handle similar web-based tasks.
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To help developers get started, Amazon is offering a research preview of the Nova Act SDK, which gives them early access to test the tool. The company also launched a new website, nova.amazon.com, where people can explore and experiment with Nova's features. Rohit Prasad, Amazon's SVP of Artificial General Intelligence, said that the goal is to give developers an easy way to test ideas and later scale them using Amazon Bedrock.
The Nova AI family was first introduced in December and includes several models. There are three for generating text—Nova Micro, Lite, and Pro—and two for creating media. Nova Canvas creates images, while Nova Reel generates videos from both text and image inputs. This new launch builds on those models by adding more advanced capabilities to act directly on the web.
Is Amazon Stock Expected to Rise?
Turning to Wall Street, analysts have a Strong Buy consensus rating on AMZN stock based on 45 Buys and one Hold assigned in the past three months, as indicated by the graphic below. Furthermore, the average AMZN price target of $269.38 per share implies 43.8% upside potential.
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