Lionfish launches Aquarium AI for instant market insights
Lionfish Tech Advisors has announced the launch of Aquarium, an artificial intelligence-driven competitive intelligence platform aimed at providing real-time market insights to businesses worldwide.
The Aquarium platform integrates large language model (LLM) artificial intelligence with the expertise of Lionfish's team of advisors who are former Gartner Analysts specialising in areas including Extended Detection and Response (XDR), Cloud Security, Threat Exposure Management, and Infrastructure and Operations.
In the context of evolving business environments and markets, organisations often face difficulties acquiring accurate and timely competitive data due to the time involved in traditional analytical processes. This challenge is compounded by regional and buyer-specific variations that demand tailored messaging and interpretation, leading to inconsistent or outdated information.
The Aquarium is designed to address these concerns by functioning as a Competitive Intelligence Assistant suitable for various departments such as sales, marketing, product management, and executive teams. The platform allows businesses to compare their products against competitors across global markets and provides real-time analysis.
The solution combines criteria and analysis techniques developed by Lionfish advisors over several decades with AI technology. According to Lionfish Tech Advisors, this integration enables the creation and updating of competitive intelligence in seconds, replacing processes that previously took weeks.
Rob Smith, CEO of Lionfish Tech Advisors, said: "The Lionfish Aquarium isn't just about getting competitive intelligence; it's about having it when you need it, exactly how you need it. What used to take weeks for a dedicated CI team to generate can now be created in seconds, providing our clients with validated data that gives them a significant competitive edge."
Tim Choi, GVP of Product Marketing at Proofpoint, commented: "By combining the power of AI with the wealth of experience from Lionfish advisors, we achieve rapid generation and continuous updating of competitive intelligence across all markets where Proofpoint offers solutions."
Among the features highlighted by Lionfish are Sonar Score, Market Dashboard, and Battle Cards. The Sonar Score offers a detailed SWOT (Strengths, Weaknesses, Opportunities, Threats) analysis based on over 50 criteria for products, markets, and competitors. The Market Dashboard is a graphical overview of vendor and product performance relative to the market. Battle Cards are tailored to specific buyer personas and market contexts, updating automatically to reflect the latest trends and providing sales teams with objection handling guidance and competitive insights.
The company identifies a range of benefits for customers using Aquarium. These include faster research and go-to-market planning, improved sales productivity, and enhanced accuracy of competitive and market intelligence. The platform also aims to offer in-depth market knowledge for its users.
Departments throughout an organisation are expected to gain from Aquarium's capabilities. Sales teams can use current competitive intelligence to better engage customers and close deals. Product management teams are able to analyse feature gaps against competitors to refine development plans. Product marketing professionals can leverage insights on competitor messaging and market trends for better positioning, and executive leadership teams can use verified intelligence to support their decisions.
Lionfish Tech Advisors reports that Aquarium provides continuous global market analysis, with AI-driven insights that are verified by human experts. The platform is designed to deliver opportunity validation for senior executives and offers guidance based on the knowledge of experienced industry professionals.
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