inDrive Celebrates Freedom Day by Supporting Soweto's Local Spaza's with Free WiFi and StoreRevamps
inDrive Celebrates Freedom Day by Supporting Soweto's Local Spaza's with Free WiFi and StoreRevamps. Image: Canva
Home » inDrive Celebrates Freedom Day by Supporting Soweto's Local Spaza's with Free WiFi and StoreRevamps
inDrive Celebrates Freedom Day by Supporting Soweto's Local Spaza's with Free WiFi and StoreRevamps. Image: Canva
This Freedom Day, Soweto isn't merely marking 31 years of democracy — it's embracing a leap intothe future. inDrive, the global e-hailing platform, celebrates its sixth-year milestone in South Africaby teaming up with Soweto creatives and local businesses to champion the freedom of movement.While acknowledging the journey that brought us here, inDrive and Soweto are celebrating how farthe township has come and what's possible today. 'Soweto is moving, and inDrive is moving with it,'says Ashif Black, Country Representative in South Africa at inDrive. 'Our focus is on freedom of
choice – who you ride with, how much you pay, and how you move.'
As part of the campaign, inDrive partnered with Soweto-born twin brothers, Fhatuwani and JusticeMukheli of I See A Different You, to create a striking wall mural that stands as a beacon of
empowerment and community pride. Alongside this, inDrive has also revamped 14 spaza shops
across Soweto — improving these vital local businesses with fresh new branding and providing free
WiFi access for their customers, ensuring these community hubs remain connected and accessible. 'These murals and shop revamps are more than aesthetic upgrades – they're direct bridges toopportunity,' adds Black. 'Accessibility, affordability, and authentic local creativity are at the heartof this initiative. By providing free WiFi at these spaza shops, we're supporting the everyday spaces
where Sowetans gather, shop, and connect.'
This campaign forms part of inDrive's global brand identity, which is centred on the belief that
challenging injustice and empowering people through access and choice is essential to driving real
change. Across all the markets where it operates, inDrive's mission is to level the playing field —whether through its fair ride-hailing model or through community upliftment projects like this.Now in its sixth year on South African streets, inDrive marks this growth milestone by deepening itscommitment in Soweto. Rather than a soft launch, this campaign celebrates cumulative progress:thousands of safe, affordable rides negotiated by riders and drivers alike, and a community
embracing choice.
With inDrive's peer-to-peer model, this provides freedom of choice for both the passenger anddriver with negotiable fares, direct-route options, and transparent driver profiles, everyday
commutes become a personalised experience:
Negotiate your fare: Riders suggest what they'll pay, drivers accept – no hidden fees and
unexpected hikes
Choose your route: Direct trips mean less waiting, fewer transfers, more time for what
matters.
Select your driver: Profiles, ratings, and preferences put you in control.
'It's simple: freedom of movement is empowerment; we strongly believe in this philosophy, and wealso offer the lowest commission fees in the country for drivers, allowing a fair earning,' says Black.'This translates to great value for our users as they enjoy the freedom to choose how they move.
Every ride on inDrive is a vote for choice, fairness, and opportunity.'
While Freedom Day commemorates the remarkable journey since April 27, 1994, inDrive's Sowetocelebration looks forward. It's not about fixing the past — it's about amplifying the power of
mobility today and into the future.
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