Posting without license? Influencers in UAE risk Dh1 million fine: Here's what you need to know
Influencers earning from content in the UAE must get business licenses or risk fines up to Dh1 million/ Image :Pexels
A major update to media regulation in the UAE has officially come into force, requiring all social media influencers and content creators engaged in commercial activities to obtain a business license before applying for a media license from the UAE Media Council.
This shift is part of the broader Media Regulation Law, implemented on May 29, 2025, by the UAE Media Council, marking a significant development in the country's evolving digital media landscape. The regulation is aimed at fostering ethical, high-quality online content, while safeguarding societal norms and ensuring public trust.
Previously, influencers and creators were only required to obtain a media license.
The new regulation now mandates a business license first, reflecting the UAE's commitment to more structured oversight of online commercial activity.
Purpose and Vision Behind the Law
The policy is part of the UAE's Digital Participation Policy, designed to promote constructive engagement on social media while ensuring compliance with local laws and values. It gives the Media Council broad authority to monitor, modify, or remove digital content that violates regulations.
by Taboola
by Taboola
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Speaking at a recent press conference in Dubai, Maitha Al Suwaidi, CEO of Strategy and Media Policies Sector at the UAE Media Council, emphasized the broader vision behind the law.
'This road map reflects our deep understanding of the challenges and opportunities presented by new media. It is designed to foster a flexible, contemporary environment that aligns with global media trends while safeguarding the UAE's core values,' she said.
She also noted that the primary goals of the new licensing system are to build public trust, protect audiences, and elevate the quality of online content.
Fee Exemptions to Support Content Creators
In a supportive move aimed at easing the transition, the UAE Media Council has waived all permit fees for a period of three years for influencers and content creators applying under the new system.
According to Maitha Al Suwaidi:
'To support content creators, the Council is offering a three-year exemption from permit fees, providing a financial cushion for influencers to adapt to the new regulations.'
This approach reflects an understanding of the financial and logistical challenges that many independent creators face, particularly those who are just beginning to commercialize their platforms.
Strict Penalties for Non-Compliance
The updated Media Regulation Law also introduces stringent penalties for violations. Offenders may face fines of up to Dh1 million, with the severity of the penalty based on the frequency and gravity of the offense.
The UAE Media Council retains full authority to delete or modify any content that contravenes the guidelines set forth in the new law, including posts that may be deemed defamatory, offensive, or otherwise disruptive to social harmony.
What Influencers and Creators Need to Know
Here's a breakdown of what's now required under the new law:
Licensing Steps:
Obtain a business license — mandatory for any influencer or creator earning through content.
Apply for a media license — from the UAE Media Council after the business license is secured.
Key Features:
Three-year exemption from media license fees to ease the financial burden.
Regulatory oversight of content for quality and social compliance.
Authority to remove or amend content violating the law.
Penalties:
Fines up to Dh1 million for violations.
Escalating penalties based on the severity and recurrence of offenses.
Broader Impact
The UAE's updated media framework marks a defining moment in its approach to digital communication. It puts in place a modern and robust regulatory system that balances the freedom to create with responsibility and accountability, ultimately aiming to promote a safer, more credible, and culturally respectful digital environment.
With the UAE emerging as a growing hub for digital talent, these regulatory developments are likely to shape influencer practices, guide content standards, and ensure that public engagement remains respectful and in line with national values.
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