
Miu Miu stages ‘Tales & Tellers' installation/performance project in New York
'Tales & Tellers' was originally conceived by Miuccia Prada as a constantly evolving project. It has been developed by multi-disciplinary artist Goshka Macuga and convened by Elvira Dyangani Ose, director of the Museu d'Art Contemporani de Barcelona (Macba), Barcelona's contemporary art museum. The project blends different narratives and perspectives to explore the notion of femininity's constant transformation.
It premièred in Paris in October 2024, and its second iteration was presented in New York on May 10-11. 'Tales & Tellers' is based on the concept of narration as a way to convey knowledge, and the notion that the storytellers are just as important as their stories' content. The project combines physical installations, videos and live performances. A single character is extrapolated from the artistic interventions at past Miu Miu runway shows, and from each of the films in the Women's Tales series created by Miu Miu since 2011, and the character's actions are reinterpreted by an actor, with the original video screened in parallel.
The presentation is a collaboration between Macuga, Dyangani Ose and theatre and opera director Fabio Cherstich, and included 36 performances, drawn from seven artistic interventions and the 29 films of Miu Miu's Women's Tales.
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It spiked 230% this quarter, 'helped by positive TikTok buzz and the continued trend for 'effortless' elevated basics'. It's interesting after those two simple summer classics were in the top two spots that the third place product also fits into that category. It was the Adidas classic sprinter shorts. First seen in the late 1970s, Q2 saw a 121% increase in demand, with celebrity fans including Harry Styles and Bella Hadid. Athletic shorts are a key trend this summer with searches for sports shorts up 78% on Lyst in Q2. Miu Miu's suede loafers were in fourth place as referenced earlier, followed by Vibram's V-Soul flat that saw a 110% increase in traffic. Lyst said 'this continues the hybridisation of performance and fashion we saw in Q1 with Puma 's Speedcat Ballet'. And talking of ballet flats, Ancient Greek Sandals' Iro version was sixth. 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