Virgin Connect launches summer campaign to revolutionize global travel connectivity
In a region where staying connected to culture, family, and identity is paramount, even while abroad, Roam becomes more than a digital solution. It becomes a trusted companion.
Available in over 190 countries and fully app-powered, Roam replaces outdated roaming models with a smoother, safer, and smarter mobile journey. No physical SIMs. No bill shocks. No dropped connections. Just immediate access to what matters, when it matters.
Rooted in Insight. Designed for Real Life.
Based on in-depth consumer behavior, the campaign is built around a core truth: mobile connectivity is now a travel essential, on par with passports, accommodation, and itineraries. Yet, many still overlook it — often leading to last-minute stress, missed bookings, or the inability to stay in touch during crucial moments.
Virgin Connect Roam challenges that mindset, reframing connectivity as a core travel essential, enabling travelers to feel confident, connected, and in control wherever they go.Through real-life scenarios, from airport arrivals to exploring new cities, the campaign highlights how Roam delivers not just signal, but peace of mind, freedom, and shared experiences worth remembering.
Community is the Differentiator
What sets Virgin Connect Roam apart isn't just its best-in-class technology or competitive pricing, it is the community-first mindset at the heart of the brand.
By merging:
A seamless, Travel eSIM experience
And emotionally intelligent storytelling across touchpoints
Roam positions itself as the preferred choice for Gen Z and young Millennials across the GCC, digital natives who expect simplicity, value, and cultural relevance in every decision they make.
'At Virgin Connect, we are not just offering connectivity; we are delivering flexibility, affordability and simplicity,' said Walid Omar, Group Chief Product Officer. 'Roam was built to amplify travel experiences, keeping travelers connected so they can focus on the moments that matter most.'
Localized Reach. Global Access.
With a presence in over 190+ countries, Roam offers tailored travel plans, from regional bundles to global passes, all available and manageable via the Virgin Connect Roam app. Users can activate in seconds, monitor usage, and remain in control before takeoff or mid-journey.
The campaign will activate across high-summer outbound markets including Saudi Arabia, Qatar, Oman, Bahrain, and Kuwait with multilingual creative in English, Arabic, and Spanish. A content-rich mix of AV, mobile-first formats, and social-native assets will ensure strong engagement across the platforms where travel planning lives.
Virgin Connect Roam is not just changing how the GCC connects; it's reshaping what travel feels like. It's about community. It's about control. The future of travel is connected. Virgin Connect Roam is how we get there.-
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For more information, please contact: Brazen MENA at beyondone@brazenmena.com
About Beyond ONE™
Beyond ONE is a digital services provider radically reshaping the personalised digital ecosystems of consumers in emerging markets around the world. We put people at the centre of everything we think and do, to create hyper-customised digital experiences that improve their lives and create a more inclusive, colourful and connected world for everyone. A subsidiary of private global investment company Priora Management Holding Dubai, Beyond ONE is headquartered in Dubai, and through its investments, operates in a number of countries around the world. Find out more at www.beyond.one
About Virgin Mobile KSA
Virgin Mobile KSA, a subsidiary of Beyond ONE Group, is a leading telecommunications company in Saudi Arabia, committed to delivering innovative and customer-centric mobile services. With a focus on digital innovation and personalized experiences, Virgin Mobile KSA empowers consumers with customizable mobile plans, advanced app features, and seamless connectivity. Through strategic partnerships and cutting-edge technology, Virgin Mobile KSA continues to redefine the telecommunications landscape, offering unparalleled service excellence and convenience to its customers across the Kingdom.
About Virgin Mobile Middle East and Africa
Virgin Mobile Middle East & Africa is part of the Virgin family group of companies. Virgin Mobile Middle East & Africa is responsible for all Virgin Mobile operations in the Middle East and Africa region and is headquartered in Dubai, UAE. It has been in the region since 2009 and operates the two consumer brands of Virgin Mobile and FRiENDi Mobile. Partnering with telecoms operators, the Virgin Mobile Middle East & Africa team provides customers with innovative products and packages designed to make their mobile experience better. Virgin Mobile Middle East & Africa believes in having great people, and the management team is made up of senior-level team members from a variety of successful regional and global mobile operators, as well as from MVNOs.
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