Chinese brand catches tailwind with powerful, pricier handheld fans
Cool business: Jisulife's Ultra 2 handheld fan, left, and the Pro 1S, which features an LED display and offers up to 40 hours of battery life. (Jisulife)
CK TAN
TOKYO -- A Chinese manufacturer is finding success after turning cheap, toy-like portable fans into sleek gadgets priced several times more, in an example of how brands from the world's No. 2 economy are raising their game and establishing themselves globally.
Capitalizing on China's lithium-battery dominance and e-commerce prowess, Shenzhen-based Jisulife offers its handheld fans in over 40 countries, with exports accounting for 80% of sales.
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Yomiuri Shimbun
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Asahi Shimbun
20 hours ago
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