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Dhanush, Nagarjuna & Rashmika's Kuberaa inches close to break-even in North America

Dhanush, Nagarjuna & Rashmika's Kuberaa inches close to break-even in North America

Time of India24-06-2025
Sekhar Kammula's Kuberaa, starring Dhanush, Nagarjuna, and Rashmika Mandanna, is performing well at the North American box office, nearing its breakeven point of $1.8 million after a strong opening. The film has grossed $1,771,943 by Day 4, driven by positive word-of-mouth and a compelling narrative. Kuberaa's success highlights the appeal of content-driven, multi-starrer dramas with mass appeal in overseas markets.
Sekhar Kammula
's multi-starrer Kuberaa, featuring
Dhanush
, Nagarjuna, and
Rashmika Mandanna
, is showing solid legs at the North American box office. After its first three days, the film had already collected an impressive $1.67 million, setting it on course for a promising overseas run.
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On Day 3 alone, Kuberaa raked in $293K, a strong hold that reflected steady word of mouth and consistent audience turnout in a market that often plays a crucial role in determining the fate of major South Indian releases. The film's strong momentum continued into Day 4, with the film grossing $101,943 by 8 PM PST.
This pushed the film's total North American collection to $1,771,943, inching ever closer to its breakeven point, which is pegged at $1.8 million in the region.
At this pace, the film is expected to cross the breakeven mark either by late Day 4 or early Day 5, securing profitability for its distributors.
The success is particularly notable considering the film's genre — a gritty socio-political drama set in the murky world of crime, politics, and power games. Directed by acclaimed filmmaker Sekhar Kammula, Kuberaa marks his first foray into a massy, dark narrative space, quite different from his earlier slice-of-life hits like Fidaa and Love Story.
The film's casting has been a significant draw for overseas audiences. Dhanush, known for his pan-Indian appeal and nuanced performances, essays a complex, layered role. Nagarjuna, with his veteran screen presence, adds gravitas to the ensemble, while Rashmika Mandanna continues her winning streak with a performance marked by grit and emotional strength. The film's sharp screenplay and timely social commentary have further bolstered its appeal among diaspora audiences.
In India as well the film is going great guns with it crossing Rs 55 crore mark in just 4 days.
For the Telugu and Tamil community in North America, Kuberaa has resonated strongly. Advance bookings were robust, and positive word-of-mouth continues to drive repeat viewership.
With Kuberaa just a breath away from its breakeven mark, it's poised to emerge not just as a content-driven success but also a notable commercial victory overseas — setting a strong precedent for multi-starrer dramas with mass appeal.
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