logo
Sohar International officially inaugurates Saudi branch

Sohar International officially inaugurates Saudi branch

Muscat Daily03-05-2025

Muscat – Sohar International recently celebrated the official inauguration of its branch in Saudi Arabia. The event was held under the patronage of Yazeed Ahmed AlSheikh, Deputy Governor for Supervision, Suadi Central Bank, and was graced by the presence of members of the Omani embassy in Saudi Arabia.
This expansion underscores Sohar International's pivotal role in fostering cross-border partnerships, facilitating bilateral investment flows and foreign direct investment (FDI), and creating new avenues for Omani enterprises. It contributes to the broader objectives of economic development and supports key pillars of Oman Vision 2040, particularly in the areas of economic diversification and private sector empowerment.
While operations had already commenced in the year 2024 following regulatory approvals, the inauguration served as a formal affirmation of a carefully phased market entry strategy – reinforcing the bank's commitment to 'banking beyond borders' and expanding Oman's financial footprint in high-potential markets.
The inauguration of the branch was attended by the bank's Board of Directors and members of the executive management team led by the bank's Chief Executive Officer, Abdulwahid al Murshidi. The event also witnessed the participation of high-level dignitaries and senior stakeholders from the Saudi public and private sectors.
In a press release, Murshidi said, 'This event represents more than a milestone for Sohar International. It reflects the clarity of purpose with which we approach growth. As we continue to evolve as a forward-looking financial institution, our focus remains on building meaningful relationships, expanding our institutional capabilities, and contributing to a more dynamic, opportunity-rich environment for our stakeholders. Our presence in Saudi Arabia is a strategic expression of that philosophy – measured, deliberate, and aligned with the long-term interests of those we serve.'
The launch of Saudi branch marks a natural progression of Sohar International's regional growth strategy – deepening commercial ties between the sultanate and Saudi Arabia while fostering collaboration across high-impact economic sectors.

Orange background

Try Our AI Features

Explore what Daily8 AI can do for you:

Comments

No comments yet...

Related Articles

NEDC strengthens future-readiness amid grid expansion challenges
NEDC strengthens future-readiness amid grid expansion challenges

Observer

time2 hours ago

  • Observer

NEDC strengthens future-readiness amid grid expansion challenges

MUSCAT: Nama Electricity Distribution Company (NEDC) has pledged to vigorously address any vulnerabilities - legal, digital, and operational—that could impact the company's future resilience and its alignment with Vision 2040 energy goals. Potential challenges, cited in its 2024 Annual Report, include smart meter data inconsistencies, delayed SCADA integration in rural zones, and ongoing legal disputes tied to land access for substation projects—factors that could delay Oman's grid modernisation efforts and expose the company to compliance risks. 'Readings from smart meters were occasionally inconsistent due to discrepancies during the integration of legacy platforms post-merger,' the report notes. While NEDC has deployed over 1 million smart meters—achieving 75% national coverage—the integration of disparate systems inherited from the 2023 utility consolidation has created data quality gaps. This raises concerns over billing accuracy, energy auditing, and real-time load management, particularly as the utility sector becomes increasingly digitised. In parallel, the report reveals delays in achieving full operational control across NEDC's diverse service regions. 'Progress in integrating remote monitoring with regional control centres is ongoing, with delays in full real-time observability in rural zones,' the report says. This limited grid visibility in certain governorates means parts of the network remain vulnerable to manual fault detection, delaying outage responses and reducing the effectiveness of smart infrastructure investments. The report also discloses that 'legal proceedings related to disputes over right-of-way and land access have been initiated in two governorates'. These disputes have the potential to impact grid expansion timelines, especially for primary substations serving planned residential and industrial areas. Despite these risks, NEDC maintained its core performance indicators, including RO 307 million in revenue and a 3.6% increase in customer accounts. The company has also invested RO 154 million in capital expansion, while achieving an Omanisation rate of 98.6%. Yet the road ahead will require more than technical upgrades. Stronger regulatory alignment, proactive community engagement on land access, and cyber-governance reforms will be crucial to ensure NEDC not only grows—but does so sustainably.

Women in Oman import handbags worth RO 9.5m in 2024
Women in Oman import handbags worth RO 9.5m in 2024

Observer

time2 hours ago

  • Observer

Women in Oman import handbags worth RO 9.5m in 2024

Muscat: Women in Oman imported handbags worth RO 9.5 million in 2024, marking a 37 per cent rise compared to the same period in 2023. The National Center for Statistics and Information said Oman has witnessed a notable diversification in the types of imported handbags ranging from materials to designs to international brands thus catering to the different ages and tastes. Part of this increase is attributed to the growing online stores that have become key players in selling women's goods. These platforms have helped provide diverse options, competitive prices and convenient shipping across Oman. Maryam al Muqbali, owner of one of the online stores, said that the demand for online handbag purchases has witnessed remarkable growth in recent years, especially during festivals. "We've noticed that women are increasingly relying on online shopping because it offers attractive deals and prices, as well as multiple payment options and fast delivery services, all of which have significantly boosted sales. We always strive to import high-quality handbags that keep up with the latest fashion trends to meet the needs of women of all ages." Khadija al Balushi, one of the consumers, said, "I love buying handbags, whether from stores or online. In Oman, there's a wide variety of handbag stores, both in large shopping centres and small local markets, and each store offers different collections to suit all tastes. I often look for handbags that suit my daily needs in terms of quality and durability. Sometimes, I resort to online stores if I want new designs or special offers. But at the same time, I love shopping in person because I can touch and see the product up close before buying, which is important to me to ensure the product is genuine, as some online accounts might sell counterfeit items." She said sometimes she hesitate before buying, "because I'm not sure about the product's quality, so I focus on reading reviews and others' experiences before making a purchase. Nevertheless, online shopping has made many things easier for us, especially when time is tight." She said she has both original and imitation handbags, noting that she prefers the originals. She explained that it is sometimes difficult to distinguish between original and fakes. She believes that the genuine product is worth the price. This increase comes within the context of the continuous growth of the Omani consumer market, especially during holidays, vacations and social occasions, which are periods that typically see increased demand for such products.

Nizwa: Bridging sustainable development and heritage
Nizwa: Bridging sustainable development and heritage

Observer

time2 hours ago

  • Observer

Nizwa: Bridging sustainable development and heritage

NIZWA: The Wilayat of Nizwa in the Governorate of Al Dakhiliyah stands as one of Oman's most prominent cultural and touristic destinations, renowned for its rich historical legacy and archaeological landmarks that chronicle significant chapters of the nation's past. The iconic Nizwa Fort dominates the historical landscape as a masterpiece of traditional Omani architecture. Adjacent to the fort, the vibrant Nizwa Souq showcases exceptional local craftsmanship, from intricately forged daggers and handcrafted silverware to traditional markets selling livestock, fresh produce and artisanal goods. Falaj Daris, recognised on Unesco's World Heritage list as one of Oman's largest aflaj irrigation systems, represents another jewel in Nizwa's heritage crown. This ancient water network sustains extensive agricultural lands while demonstrating centuries-old Omani ingenuity in sustainable water management. The recent development of a public garden within the falaj has further enhanced its ecological and touristic value. Nizwa's strategic geographical location, combined with its diverse topography of wadis, mountains and verdant oases, has established it as a prime destination for cultural and eco-tourism. These natural assets, along with progressive development initiatives, have positioned the Wilayat of Nizwa as an attractive investment hub for tourism and infrastructure projects. Nizwa has achieved remarkable progress in sustainable development through strategic initiatives. These initiatives have further enhanced urban infrastructure and quality of life. Significant development projects currently under way include Al Dakhiliyah Square launched earlier this year, an Integrated Public Transport Station, and restoration works in Harat Al Aqr. The Public Garden Project has reached 40 per cent completion, collectively aiming to elevate Nizwa's status as Oman's premier cultural-tourism destination while creating new economic opportunities. Harat Al Aqr has transformed into a flagship example of youth empowerment, hosting 78 entrepreneurial ventures that have generated over 300 jobs for young Omanis. The Wilayat of Nizwa is an attractive investment hub for tourism and infrastructure projects Shaikh Saleh bin Dhiyab al Rubaiee, Wali of Nizwa, said that developmental projects are strategically designed to strengthen local economies while preserving cultural heritage. He highlighted how historical neighbourhood restoration forms a cornerstone of Nizwa's economic strategy, serving the dual purpose of safeguarding cultural identity through architectural conservation while creating employment via tourism and SME development. Nizwa Industrial City, under the Public Establishment for Industrial Estates (Madayn), represents another facet of Nizwa's growth with 186 operational projects, attracting RO 504 million in cumulative investments and generating 6,100 jobs with a 45-per cent Omanisation rate. Ishaq bin Ibrahim al Kharousi, acting Director-General, revealed Madayn's upcoming RO 1.2 million Entrepreneurial Complex and ongoing studies for an integrated residential zone within the industrial city. Ahlam bint Hamad al Qasabiyah, Director of the Heritage and Tourism Department in Al Dakhiliyah Governorate, outlined the ministry's comprehensive SME support programmes including streamlined licensing procedures, specialised training initiatives and incentive packages for heritage hospitality ventures. She noted how the conversion of historical homes into heritage inns perfectly illustrates the purple economy approach, citing 600,000 visitors to Harat Al Aqr in the first quarter of 2023 as evidence of this model's success in merging cultural preservation with economic viability. The ministry continues to prioritise fortress restorations and historical documentation to enhance Oman's sustainable tourism offerings while safeguarding intangible cultural heritage. This comprehensive development approach positions Nizwa as a model for balanced sustainable growth, creating new opportunities while maintaining the unique identity. — ONA

DOWNLOAD THE APP

Get Started Now: Download the App

Ready to dive into the world of global news and events? Download our app today from your preferred app store and start exploring.
app-storeplay-store