Refine unveils $12bln development portfolio and bold expansion plans for 2025
Dubai, U.A.E – Refine Development Management, Dubai's leading fully integrated development management company, kicks off the new year with bold expansion plans and a pipeline portfolio valued at $12 billion. As a significant milestone, Refine introduces its state-of-the-art Sales Gallery, highlighting its dedication to excellence and delivering transformative projects in the UAE.
The UAE's real estate market continues to experience record-breaking investment and unprecedented growth, and Refine is strategically positioned to capitalise on this momentum. The company aims to deliver a portfolio of iconic development projects across Dubai, with several high-profile launches scheduled for 2025.
In Q1 and Q2, Refine will unveil high-end residential projects in Meydan with a GDV of AED 650 million, a mixed-use luxury development in Safa Park valued at AED 8 billion and branded residences on Sheikh Zayed Road with a GDV of AED 900 million. In the latter half of the year, Q3 and Q4 will see the debut of a landmark 100-storey twin-tower lifestyle development on Sheikh Zayed Road, a project valued at AED 6 billion and set to reshape Dubai's skyline. Additionally, the company's pipeline includes various developments in JVC worth AED 700 million. With these transformative projects, Refine is poised to redefine Dubai's luxury real estate landscape, setting new benchmarks in innovation, design and excellence.
As part of its phased expansion plan, Refine will introduce its investment and development arm to drive land acquisition and deliver its first fully-developed project in 2025. These initiatives reflect Refine's commitment to creating unparalleled opportunities for investors and developers in the Emirate.
"We are inspired by the incredible opportunities that Dubai's dynamic real estate market provides. The city's booming growth and increasing global investor interest have created a strong foundation for Refine's expansion," said Thomas Wan, Managing Partner, Refine Development Management. "As more investors look to Dubai for long-term opportunities, we're excited to continue growing and delivering exceptional value to our clients, while contributing to the city's bright future."
A Statement Sales Gallery
As part of its continued growth, Refine recently unveiled a 20,000 sq.ft state-of-the-art new HQ and Sales Gallery, occupying the entire 47th floor at Ubora Tower in Business Bay. Designed by Refine's in-house team with the philosophy of 'Sailing into the Future with Refined Elegance,' the gallery seamlessly combines contemporary design with timeless sophistication, embodying the company's dedication to innovation and luxury in real estate.
Offering breathtaking views of Dubai's iconic skyline, the 'Refine Sales Gallery,' is equipped with cutting-edge features including, Immersive Technology : Virtual tours and AR/VR experiences for project exploration.
: Virtual tours and AR/VR experiences for project exploration. Client-Centric Spaces : Luxurious meeting rooms and a VIP suite for private presentations.
: Luxurious meeting rooms and a VIP suite for private presentations. Welcoming Atmosphere: A bespoke coffee bar in a setting reminiscent of a luxury hotel lobby.
The gallery serves as a versatile hub for showcasing flagship projects, hosting industry events, and cultivating meaningful connections within the real estate sector. With a rapidly growing portfolio, diversified business lines, and its first development project on the horizon, Refine is poised for a transformative year. The company is also focusing on expansion across the UAE and GCC, delivering unparalleled opportunities for developers and investors.
-Ends-
About Refine
Established in 2021, Refine is a full-service property development management consultancy, offering a wide range of services to developers across the UAE, GCC and internationally. Refine pioneers the DaaS (Development-as-a-Service) solution, empowering fellow developers and investors with a simpler process for better results.
Refine's comprehensive suite of services includes land acquisition, lead development, project and construction management, design and supervision consultancy, marketing and sales, customer relationship management (CRM), and administration. With its turnkey solutions-driven approach and pioneering Development-as-a-Service (DaaS) model, Refine delivers seamless project execution from inception to handover, combining innovation, expertise, and excellence.
www.refinedubai.com
Try Our AI Features
Explore what Daily8 AI can do for you:
Comments
No comments yet...
Related Articles
Campaign ME
3 hours ago
- Campaign ME
Samsung ‘The Beauty Trip' campaign shot entirely with Galaxy S25 series
Samsung Electronics MENA has collaborated with FACES Beauty Middle East for a summer campaign titled 'The Beauty Trip' that aimed to connect with young adventurers who embrace the intersection of style and technology. The campaign, which ran from 3 July to 31 July in the UAE and Saudi Arabia, aimed to position how Samsung's Galaxy S25 Series enables modern travelers with the tools to capture the art of travel, beauty, and self-expression. Shot exclusively with Samsung's latest Galaxy devices, the Galaxy S25 Ultra and Galaxy S25 Edge, the campaign's objective was to showcase the range's camera capabilities, sleek device design and advanced AI features. 'The launch of the Galaxy S25 Edge perfectly aligns with our vision to connect with the young generation who value innovation and style,' said Omar Saheb, Regional Vice President of Marketing and Online Business at Samsung Electronics MENA. View this post on Instagram A post shared by Faces Beauty Middle East (@facesbeautymiddleeast) Explaining the collaboration with FACES Beauty Middle East, Saheb said: 'The campaign centered around a series of travel videos linking to beauty and skincare – all shot on the Galaxy S25 Ultra.' 'Summer is a key moment for creating content to showcase our travel and experiences, so it was a natural fit to highlight the new Galaxy S25 Series with this approach,' he added. The brand rolled out the campaign through a video series on social media alongside paid and organic media, influencer campaigns, CRM and across retail channels. View this post on Instagram A post shared by Faces Beauty Middle East (@facesbeautymiddleeast) Each scene aims to be a testament to the seamless blend of FACES' summer beauty essentials and Samsung's cutting-edge camera features. 'Together, we aim to inspire a sense of adventure and empowerment, redefining what it means to be beautiful and connected in today's digital age,' Saheb said. The campaign also extended to promotional offers from July 15 to August 15. Customers who purchased any Galaxy S25 Series device on received an AED 200 FACES voucher. Meanwhile, those shopping at FACES with a purchase spend of AED 699 or more received a 10% voucher to use on their next tech upgrade. To measure the campaign's success, Saheb explained that Samsung focused on reach, engagement and vouchers redeemed. View this post on Instagram A post shared by Faces Beauty Middle East (@facesbeautymiddleeast) Samsung Electronics MENA also collaborated with six influencers for the campaign. 'This allowed us to reach our target audience in a more authentic way,' Saheb said. All in all, the collaborative campaign aimed to extend an invitation to consumers to explore, create, and celebrate summer's most beautiful moments.
Campaign ME
3 hours ago
- Campaign ME
First look at Campaign Breakfast Briefing: The Future is Now agenda
On Friday, September 12, Campaign Middle East is set to host it's 2025 edition of the Campaign Breakfast Briefing: The Future is Now at the Metropolitan Hotel Dubai. The half-day event promises a morning packed with insights that dive far deeper the current surface-level media and marketing trends. From reimagining commerce media accountability in the AI age to strategising smarter scale outside walled gardens, the event's agenda includes future-forward topics on the Middle East's media, marketing and advertising landscapes. Early bird tickets are now on sale at a discounted rate of AED 210 for a limited time only. Here's a first look at the event agenda: The morning will kick off at 8 a.m. with registration, breakfast and a networking session. Following this, here's how the day will progress: 9:00am: Welcome Address by Nadeem Quraishi, Publishing Director, Campaign Middle East 9:05am: Chair's Opening Remarks by Anup Oommen, Editor, Campaign Middle East 9:15am: Fireside chat: Acceleration with accountability – conversing commerce media at the speed of AI 9:30am: Panel: Scaling smart: Can the Open Web compete in a platform-dominated world? This panel will tackle the systemic advantages of platform scale, the role of AI in leveling the playing field (or not), and how agencies and publishers can simplify buying, modernize planning, and unlock smarter performance across fragmented environments. 10:00am: Panel: Hybrid humanity: Co-pilots and agentic AI colleagues This panel will explore the key requirements of human expertise: creative and critical thinking; strategic vision and brand stewardship; cultural intelligence and compliance oversight; and emotional resonance and ethical governance. 11:00am: Closing comments by Anup Oommen, Editor, Campaign Middle East 11:05am: Networking session Why attend the Campaign Breakfast Briefing: The Future is Now? The Campaign Breakfast Briefing: The Future is Now saw more than 100 marketers and industry professionals gather in attendance at the event. The audience was made up of brand marketers, digital and adtech players, media publishers and more. Along with the exclusive networking opportunities, the event is an exclusive platform for unparalleled learning from industry leaders. Current speakers set to take the stage include Ravi Rao, Managing Partner, Giacomo Ziani, Senior VP – Corporate Marketing & Communications, G42 and Anis Zantout, Executive Director – Digital Innovation, Dubai Holding Entertainment. The Campaign Breakfast Briefing: The Future is Now event page will announce more speakers in the coming weeks.
Khaleej Times
9 hours ago
- Khaleej Times
Nexara by 7th Key Launches Pre-booking, Redefining The Next Era of Urban Living in Dubai
Set to debut in November 2025, Nexara Tower marks the beginning of a new chapter in urban luxury living 7th Key Development has announced the pre-booking launch of Nexara by 7th Key, the much-awaited 40-storey landmark situated at Jumeirah Village Circle (JVC). Nexara Tower will make its official unveiling in November 2025. Nexara Tower is designed to define the new face of urban luxury in Dubai, blending modern architecture and minimalist design with a community-age lifestyle. The 7th Key flagship project will feature more than 180 units for residential/commercial space built for urban living purposes. Units in the tower vary in size from 650 sqft to 3,000 sqft, offering a variety of residences with 1-, 2-, and 3-bedroom apartment options starting at Dh900,000. Each residence has been designed thoughtfully to create both visually appealing and useful living spaces, allowing families, professionals, and investors an attractive and useful living arrangement in one of the most engaging and desirable communities in Dubai. The Nexara Tower is envisioned as more than an apartment building. It looks to maximise everyday living with a host of amenities that combine leisure, health, and social interaction. The tower's best amenities include an infinity pool overlooking the city, a wellness center committed to holistic access to health, co-working lounges for nomad professionals, children's play spaces, and a full padel court. This is complemented by landscaped gardens, outdoor lounges, and curated retail, which create an active living space for residents to maximise their ability to live, work, and enjoy. Located in Jumeirah Village Circle (JVC) next to some of Dubai's hottest points, The Palm Jumeirah and Downtown Dubai, home to the iconic Burj Khalifa. It will provide residents with direct access to the sky roads, Al Khail Road, and Sheikh Mohammed Bin Zayed Road, which will allow for simple commuting within the city. The JVC location allows for quick access to Dubai International Airport, but the neighborhood's index will remain tucked away within an active lifestyle. The master plan for JVC has inspired just over ten apartment buildings set within abundant landscaped parks, walkability, and a social community. To use a pun, it is the best of all worlds for Nexara's idea of modern living. Nexara by 7th Key is a new residential lifestyle in Dubai's urban tapestry. Creating a new chapter in the Dubai residential landscape, Nexara embodies 'The Next Era of Urban Living' with modern design and signature amenities in a prime location.
