This American health and fitness coach is bringing a whole new attitude to Singaporean shores
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Straits Times
35 minutes ago
- Straits Times
Government officials dance to K-pop song to promote Apec food summit
Sign up now: Get ST's newsletters delivered to your inbox The lighthearted video was made to promote the 10th Apec Food Security Ministerial Meeting. SEOUL - Picture this. A senior government spokesperson dressed like a K-pop idol, dancing to a viral Netflix tune ― on the official YouTube channel of Korea's Ministry of Agriculture. On Aug 5, the ministry uploaded a video featuring spokesperson Jeon Han-young dressed as Abby, a muscular K-pop boy band member of the fictitious Saja Boys in Netflix's 'Kpop Demon Hunters'. In the clip, Jeon takes on the 'Soda Pop Challenge,' a trending dance from the show, bouncing his shoulders to the beat. The lighthearted video was made to promote the 10th Apec Food Security Ministerial Meeting. The summit will bring together officials from 21 Asia-Pacific economies in Incheon this weekend to discuss food security and innovation in agriculture. 'We wanted to highlight the event in a way that feels global and current, while encouraging public interest,' a ministry official said, adding that the dance challenge 'was perfect for it.' As of Aug 6 morning, the video had surpassed 11,000 views. The Agriculture Ministry's recent push into digital media began in June 2024, as public concern over food prices was rising. Top stories Swipe. Select. Stay informed. Singapore Hidden vapes and where to find them: Inside ICA's clampdown at land checkpoints Singapore East-West Line MRT service resumes after delays lasting around 5 hours; track point fault fixed Asia Asean's quiet diplomacy helped avert escalation in Cambodia-Thailand border conflict: Sec-Gen Kao Opinion Internships open doors but only if students can first find the key World Meta says it's working to thwart WhatsApp scammers Singapore Jail for 2 friends who swopped seats in car to try and evade justice after drinking alcohol Singapore Sorting recyclables by material could boost low domestic recycling rate: Observers Singapore SM Lee receives Australia's highest civilian honour for advancing bilateral ties Minister Song Mi-ryeong started appearing in online videos to explain policy and connect more directly with the public. Some of those videos leaned heavily into humour. For instance, in one, inspired by Netflix's 'Culinary Class Wars', spokesperson Jeon appears as competition judge Ahn Seong-jae to evaluate Agriculture Minister Song's cooking. The ministry's strategy seems to be working. Its YouTube channel now has more than 258,000 subscribers, the highest among Korea's 19 central government agencies. THE KOREA HERALD/ASIA NEWS NETWORK
CNA
35 minutes ago
- CNA
CNA938 Rewind - Mind Your Money - What it takes to host an exclusive event
This year, Singapore sees the return of global picnic Le Diner En Blanc, renowned for its all-white dress code and top-secret location, not even known to guests until the day itself. What does it take to run this behind the scenes, and how does a host bring an exclusive experience to life? Hui Wong speaks with the 18-year-old host of Le Diner en Blanc Chiang Yee to find out more
CNA
35 minutes ago
- CNA
CNA938 Rewind - Eat, Drink, Singapore - Lola's local flavours of their Mari Ki-Tart series
Well known for their dessert tarts, Lolas cafe has created 3 new local flavours in celebration of SG60. Hui Wong speaks with June Tan, Brand Director and Co-Founder of The Better Craft and Lola's Cafe, to find out how they've experiment with the flavours for the nation's birthday.
