In Conversation with Viraj Bahl: Sauces, Startups & Family Stories
Roots, Resilience, and the Rise of Veeba
Born and raised in Delhi, Viraj grew up in a middle-class home where joy outweighed material wealth. He fondly recalls trips to Shimla and a humble blue toaster as symbols of a happy, simple childhood. 'We never travelled abroad, but we had everything that made a childhood beautiful,' he says. Watching his parents build their food business taught him how hard work could change both fortunes and mindsets.
Viraj's entrepreneurial spirit wasn't born out of a grand epiphany, but from witnessing his mother's diligence at work. 'She used to make lists every morning; I learned planning, persistence, and discipline just by watching her,' he reflects. In many ways, Veeba – named in honour of his mother – became his tribute to those formative years.
Despite wearing many hats – CEO, investor, public figure – Viraj Bahl stays grounded through family. He's home by 7:30, shares dinner and playtime with his kids, and unwinds with his wife, Ridhima. 'She doesn't work at Veeba, but without her, it wouldn't be what it is,' he says. Holidays, once rare, are now treasured – whether cheering his son at Yale or reliving magic at the Harry Potter Studios.
His ideal vacations are slow and family-focused – UNO games, garden strolls, and quiet dinners. Even store visits turn memorable, with his kids now 'more sauce-savvy than some professionals.' A proud moment came in the U.S. when he thought, 'Veeba felt more innovative' than what he saw on the shelves.
As the conversation winds down, Viraj offers advice to budding entrepreneurs: 'Don't take too much stress. It all works out. Make time for your loved ones. Attend your kid's school events. Unwind. Take that holiday.' It's a sentiment he lives by – 90% hustle, 10% heart, and it's the quiet moments in between that fuel the next big breakthrough.
Whether he's creating a new sauce or guiding a startup dream on Shark Tank, Viraj Bahl's journey is seasoned with sincerity, family roots, and a deep sense of gratitude. Because for him, every flavour, every memory, and every mile matters.
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