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Princess Cruises reverses unpopular beverage package changes

Princess Cruises reverses unpopular beverage package changes

Yahoo01-08-2025
Princess Cruises reverses unpopular beverage package changes originally appeared on TravelHost.
Just a few days after announcing new perks and price increases coming to its popular Princess Plus and Princess Premier cruise packages, Princess Cruises is reversing a couple of changes after they sparked outcry from passengers.
For 2026 cruises and beyond, Princess passengers will get more casual dining meals with the Princess Plus Package while an enhanced Princess Premier Package will offer a new shore excursion credit. A few included perks that passengers use less often are also being removed from the packages.The updates will bring a price increase to the packages, too — the cost for the Princess Plus Package will increase by $5 per passenger, per day and the Princess Premier Package price will go up by $10 per passenger, per day.
While these changes to the package remain in effect, Princess Cruises is now updating a couple of points in the packages' fine print after many passengers voiced concerns to the cruise line.
'Princess Cruises believes that our most loyal guests are also our most valued voices. Over the past week, many of you shared feedback on the updates to our Plus and Premier packages — and we've been listening closely,' the cruise line explained in an email to passengers on July 25.Princess Cruises makes specialty coffee and tea unlimited again with Plus Package
When the cruise line introduced the package updates, passengers quickly noticed that the fine print specified that non-alcoholic beverages included with the Plus Package would now be subject to the 15-drink daily limit that previously only applied to alcoholic beverages.
In feedback shared online about this change, passengers argued that although it's not easy to hit a 15-drink limit with just alcoholic beverages, it would be if you're drinking specialty coffees, teas, sodas, and alcoholic beverages.
After voicing this valid point to the cruise line, Princess cruisers received a welcome update about the change in the July 25 Princess Cruises email.
'Specialty coffees and teas will be unlimited for Princess Plus and Princess Premier package holders and will not count toward any daily beverage limit,' the cruise line email said.The updated Plus Beverage Package will continue to have a daily limit of 15 beverages per 24-hour period, but passenger feedback led the cruise line to update the fine print to exclude specialty coffees and teas from any daily beverage limit.
Bottled water (still and sparkling, 500ml or less) also does not count toward the 15-beverage limit, but will be limited to no more than 12 bottles of water per day with both of the updated Princess cruise packages for 2026 and beyond.
Although soda will now be subject to the Plus Package's 15-beverage limit, passengers with the Plus and Premier packages will no longer have to worry about extra charges for cans of soda.
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Princess Cruises stops charging extra for cans of soda with drink packages
Earlier this year, Princess Cruises quietly began enforcing a beverage policy that excluded cans of soda from the sodas included with the Princess Plus and Princess Premier packages.
The cruise line had been providing cans of soda to passengers with the beverage packages at no additional charge for some time, and the sudden switch to charging for cans of soda quickly upset passengers.They didn't want to be limited in their soda choices or nickel-and-dimed considering how much they pay for the Plus and Premier packages.
Now, the cruise line is letting passengers know that it listened to their concerns about the soda shakeup.
'Our packages include fountain soft drinks but if you prefer a canned soda, we are happy to provide upon request, at no additional charge, if available,' the cruise line added in its email about the package updates.
Getting the most value from their vacations is important to many Princess Cruises passengers and it's a key reason why many choose to sail with the cruise line. Some Princess cruisers say that the Plus and Premier packages offer value that they can't find with other cruise lines.
Keeping passengers happy while making price changes and updates deemed necessary for operations is a delicate balancing act for cruise lines, but Princess Cruises is proving that it's possible to recover gracefully from a misstep.(The Arena Group will earn a commission if you book a cruise.)
, or email Amy Post at or call or text her at 386-383-2472.
This story was originally reported by TravelHost on Jul 28, 2025, where it first appeared.
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