Rummana returns to Jabal Akhdar to boost sustainable agritourism
Jointly organised by Teepee Oman and Janaen Agricultural Tourism Development Company, the event aims to highlight the agricultural and cultural assets of Jabal Akhdar, while supporting local communities and encouraging environmentally conscious tourism.
Rummana coincides with the ongoing Jabal Akhdar Festival and includes a range of interactive activities. Visitors can engage in seasonal fruit picking (pomegranates, figs, pears etc), attend workshops and enjoy performances in an open-air theatre. The festival also features family competitions and a children's zone with games and a miniature car racing track.
A central feature of the event is a farmers' market where fresh local produce is sold in a traditional setting. The market includes Al Munadah, a locally inspired auction activity that reflects the community's cooperative traditions. Food stalls and cafés serve Omani and international dishes, adding to the visitor experience.
The festival has grown steadily since its inception. Last year's edition attracted over 51,000 visitors, supported 44 small and medium enterprises, and recorded sales of more than 10,000kg of produce from Jabal Akhdar. Organisers aim to build on this momentum to further boost the local economy and strengthen supply chains tied to agriculture and tourism.
Rummana 2025 is supported by Ministry of Heritage and Tourism, Omran Group, Dakhliyah Governor's Office, and several private sector partners. The event is part of ongoing efforts to position Jabal Akhdar as a model for sustainable tourism in the region.
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