Proton returns to Singapore with e.MAS 7 showcase at The Car Expo 2025
In a statement today, the national carmaker said the comeback follows the model's international debut in Nepal at the end of March.
Riding on its success as Malaysia's best-selling EV in the first four months of this year, Proton said the unveiling marks the brand's return to Singapore after more than a decade.
"Partnering with newly appointed authorised distributor VINCAR Group, Proton is re-entering an export market that ranks second globally in per-capita gross domestic product (GDP) based on purchasing power parity.
"Looking ahead, VINCAR will spearhead retail operations for Proton's EV lineup under the e.MAS brand, offering Singaporean drivers high-quality EVs designed for urban lifestyles," it said.
Meanwhile, Proton's chief executive officer Dr Li Chunrong said the debut of the Proton e.MAS 7 in Singapore marks a significant step in the company's international expansion and reflects its commitment to delivering high-quality, technologically advanced EVs to the region.
"We are confident that the e.MAS 7, with its compelling features and suitability for urban environments, will resonate well with Singaporean drivers as the nation embraces electric mobility," he said.
The carmaker noted that visitors can view both Prime and Premium variants of the e.Mas powered by a high-performance 12-in-1 electric drive system and an Aegis short blade battery, at booth D25 in Singapore EXPO Halls Three and Four.
Proton also said its return to Singapore aligns with the nation's accelerating transition to green mobility.
According to the company, Singapore's EV market share has steadily increased from 12 per cent in 2022 to 18 per cent in 2023, with projections reaching 55 per cent by 2027.
"To support this shift, Singapore aims to install at least 12,000 EV charging points in approximately 2,000 Housing and Development Board carparks by 2025, and 60,000 by 2030.
"Additionally, the government targets 100 per cent of vehicles to run on cleaner energy by 2040, contributing to Singapore's net-zero emissions goal by reducing land transport emissions," it said.
Back in Malaysia, Proton added that it has received more than 6,000 bookings for the e.MAS 7, demonstrating growing interest among Malaysians in switching to EVs—provided the overall package meets expectations. – BERNAMA
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