A golden boy of British soccer finds his future in doubt after outrage over Instagram post
Lineker first earned the public's affection with his prolific goal-scoring at the 1986 World Cup, where he claimed the Golden Boot. He was admired not only for his footballing intelligence with Leicester City, Tottenham Hotspur and Barcelona, but also for his sportsmanship, famously completing his career without ever receiving a yellow or red card.
'Gary's behaviour is starting to wear a bit thin.'
Senior BBC Sport manager
The corporation is said to be discussing the fallout at the highest levels. BBC director-general Tim Davie, speaking at BBC Sport headquarters in northern England this week, did not name Lineker directly but made his expectations clear.
'The BBC's reputation is held by everyone, and when someone makes a mistake, it costs us … We need people to be exemplars of BBC values and follow our social media policies. Simple as that.'
The question now is whether his immense popularity and longstanding legacy will be enough to see him through this crisis or if the BBC will ultimately sever ties.
Testing the limits
This isn't the first time Lineker has tested the limits of BBC impartiality. In 2023, he sparked a media storm after likening UK immigration rhetoric to that of 1930s Germany – comments that led to his temporary suspension. Back then, his colleagues rallied to his side, forcing the BBC to back down.
This time, however, the mood is different. Media reports describe frustration, not solidarity.
'Gary's behaviour is starting to wear a bit thin,' one senior figure at BBC Sport reportedly told staff. 'We've got enough to be getting on with.'
In November, Lineker and the BBC agreed to part ways after the 2026 World Cup. That arrangement now looks in jeopardy. Lineker has built a media persona on being politically engaged, particularly vocal on refugee rights and, more recently, Gaza. But this time, his activism has veered into territory the BBC considers deeply problematic.
Away from the BBC, Lineker's career remains buoyant. His foray into podcasting has been lucrative, with his production company Goalhanger co-creating The Rest Is History, The Rest Is Politics and other chart-topping shows that pull in millions of listeners weekly. The former striker has become a media entrepreneur as much as a broadcaster, with a presence that rivals mainstream outlets in reach and influence.
But none of that offers a free pass from institutional standards. The BBC, still navigating its own identity in a politically divided Britain, is under increasing pressure to draw the line, especially when the controversy involves its best-paid presenter. It's a difficult equation: ditch Lineker and risk backlash from loyal fans, or stand by him and alienate staff and viewers offended by his online actions.
For now, Lineker is still standing. He will be at Wembley on Saturday, microphone in hand, fronting a show he has defined for more than two decades.
For a man who built his career on calm precision in front of goal, Lineker now finds himself on an unfamiliar side of the scoreboard – and the final whistle may be closer than he thinks.
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