Ex-sex shop businessman reveals family side with house sale
Mr Day, who lives on rich-lister row in King's Park, recently got $743,000 for a Bertram home which he co-owned with his half-brother Doug.
The pair initially bought the five-bedroom, two-bathroom home in early 2010 for $450,000, with the sale representing a 65 per cent increase over 15 years.
While not baulking at the hundreds of thousands of dollars in profit, he said the house was never purchased for its investment potential, but to ensure his half brother was comfortable. 2023 | SWM Socials - BANKS Creative at Miami Apartments Penthouse, 2 Bellevue Tce, West Perth on April 29th, 2023. Photo - Katya Roze & Malcolm Day - Alan Chau - The West Australian. Credit: Alan Chau / The West Australian
'He's moved out of it now to live at my Raffles apartment with my mother,' Mr Day said.
'You've got to take care of family.'
The typically suburban home, which has a backyard pool and space for a caravan, is far removed from Day's man-about-town image.
He made his fortune as the founder of Adultshop.com — which he later sold to a rival — set up the fundraising Boobalicious Ball and has dabbled in nightclubs. Though it has been his romances with Perth beauties that have often stolen the limelight, including his current relationship with Ukrainian Katya Roze.
Unbeknown to many, Day has also been involved in property development, helping to develop the Miami apartments in King's Park where he now lives.
'I could not think of anywhere else I would want to live,' he said. Bertram home sold by Malcolm Day and his brother Credit: supplied Bertram home sold by Malcolm Day and his brother Credit: supplied Bertram home sold by Malcolm Day and his brother Credit: supplied
He has been the major investor behind Tim Willing's luxurious Mt Lawley apartment projects in recent years. Although not in property development at the moment he plans to get involved in the sector again when the timing is better.
He claims even some developers in the western suburbs are struggling to make costs stack up.
'Construction costs are high and the Iranian conflict doesn't help,' he said.
'I am sitting out (of property development) until everything settles down, until the risks abate a little. With property development, it is all about timing, and a little bit of luck.'
His career appears to have come full circle, returning him to his roots as a civil engineer and licensed surveyor, with his role as managing director of Moab Minerals, which has a uranium project in Tanzania.
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