Coca-Cola will roll out cane sugar Coke in US after Trump push
In its quarterly update to investors on Tuesday, the firm confirmed it would "launch an offering made with US cane sugar" in autumn.The company said the new product would "complement" its existing line-up, offering more choices to customers. "We are definitely looking to use the whole tool ... kit of available sweetening options to some extent where there are consumer preferences," said boss James Quincey when asked about the decision. He noted that the firm already used cane sugar in several brands in the US, including lemonade, coffee and vitamin water.Trump surprised many when he announced on Truth Social last week that the company had agreed to use real cane sugar. The US president had previously raised the issue with the company's boss in January, according to a recent book 2024: How Trump Retook the White House. The book reported that he put billionaire sugar farmer Jose Fanjul - a major political donor - on the phone to discuss the matter.He touted the move on social media last week, writing: "I have been speaking to Coca-Cola about using REAL Cane Sugar in Coke in the United States, and they have agreed to do so."At the time, a Coca-Cola spokesperson had said they "appreciate President Trump's enthusiasm".A product marketed in the US as "Mexican Coke", which is sold in glass bottles at a higher price, also lists traditional sugar, not corn syrup, as a sweetener.
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