7-Eleven selling 'Japan's longest roll of toilet paper' that's 7.11 times longer than normal
Toilet paper is often the unsung hero of everyday life. It never gets the respect and reverence it deserves, at least until it's not there when needed and it suddenly becomes the most important substance in the universe.
Perhaps sensing this paradigm, convenience store chain 7-Eleven has come up with possibly the grandest and most abundant toilet paper Japan has ever seen. Dubbed 'Japan's longest' roll of TP for home use, it boasts a length of 356 meters, about 7.11 times longer than a normal roll, which they estimate to be 50 meters.
This roll of single ply is produced by Marutomi Seishi, who makes the previously longest roll of toilet paper, the Super Long Pulp 6x Roll 300m. With their special technique, Marutomi can create these rolls several times longer than conventional TP, but maintaining a diameter that's only slightly wider.
▼ This infographic shows that 7-Eleven is having lots of fun with numbers. Not only is the length, and therefore width, about seven times a normal roll, the diameter is about 1.1 times one.
Marutomi said they developed the product based on a survey that suggests one in three married couples were dissatisfied with their toilet paper. One of the reasons being that it gets used up too fast and replacing it is a nuisance. That survey probably wasn't too enlightening since just having an empty tube next to the toilet is annoying to everyone, except maybe those really into arts and crafts.
Considering how ultra-condensed it is, you might be wondering how well the paper holds up. Judging by the reviews for the Super Long Pulp 6x Roll 300 meters on Amazon Japan, all of the comments seem satisfied with the paper itself and the only complaint was that the roll can get warped as it gets near the end because there's no tube inside.
So, we can probably expect the same level of quality from 7-Eleven's version too, and at a suggested retail price of 298 yen, it's even comparable to regular toilet paper, especially from a convenience store.
Even if you only demand the finest in luxury for your bottom, it might be worth it to pick up a roll and squirrel it away in case of emergencies. You never know when people might start panic buying the stuff again.
Source: PR Times, Amazon Japan
Images: PR Times
Read more stories from SoraNews24.
-- People in Japan are now stealing toilet paper in midst of coronavirus crisis
-- Toilet paper miracle ends 11 harrowing minutes in a Harajuku McDonald's restroom
-- We try Rabbit toilet paper, a luxury roll made by suppliers to the Imperial Family
External Link
https://soranews24.com/2025/06/19/7-eleven-selling-japans-longest-roll-of-toilet-paper-thats-7-11-times-longer-than-normal/
© SoraNews24
Hashtags
Try Our AI Features
Explore what Daily8 AI can do for you:
Comments
No comments yet...
Related Articles
SoraNews24
9 hours ago
- SoraNews24
Starbucks Japan unveils new limited-edition matcha drink for summer
Presenting 'the taste of summer coolness'. With so many icy cold limited-edition drinks on the menu, Starbucks is always a popular stop in summer. Now, the store's popularity is set to rise again, thanks to the addition of a new drink called 'Suzumi Matcha Mousse Tea' ('Cooling Matcha Mousse Tea'). Described as 'the taste of summer coolness', the Suzumi Matcha Mousse Tea contains high-quality matcha powder in the body of the beverage, carefully crafted to bring out the robust aroma and inherent bittersweet flavour of the powdered green tea. On top, an airy white mocha-flavored mousse adds creamy sweetness and richness to the drink, with a dusting of matcha powder for extra aroma and flavour. The beautiful green and white layers give you a sense of coolness just by looking at them, and they're primed for mixing, so you can enjoy the combination of bittersweet matcha and sweet mousse in varying strengths. The drink is said to have a crisp and refreshing finish that's perfect for the intensely hot days of midsummer, and is designed to bring 'a soothing sense of traditional Japanese coolness to both mind and body'. We're always looking for ways to stay cool in summer, and this modern take on a traditional classic looks like a very tasty solution. Available from 18 August, the new beverage will be sold in a tall size only, priced at 579 yen (US$3.93) for takeout or 590 yen for dine-in customers. Photos ©SoraNews24 ● Want to hear about SoraNews24's latest articles as soon as they're published? Follow us on Facebook and Twitter!
Asahi Shimbun
2 days ago
- Asahi Shimbun
South Korean president will meet Japanese leader ahead of summit with Trump
A visitor watches North Korean side from the Unification Observation in Paju, South Korea, near the border with North Korea, on Aug. 10. (AP Photo) SEOUL--South Korean President Lee Jae Myung will meet Japanese Prime Minister Shigeru Ishiba in Tokyo next week before flying to Washington for a summit with President Donald Trump, underscoring how Trump's push to reset global trade is drawing the often-feuding neighbors closer. Lee's two-day visit to Japan Aug. 23–24 will be an opportunity to deepen personal ties with Ishiba and put bilateral relations on firmer ground. Their talks will center on strengthening trilateral cooperation with Washington, promoting 'regional peace and stability,' and addressing other international issues, presidential spokesperson Kang Yu-jung said Wednesday. Their meeting will come weeks after South Korea and Japan secured trade deals with Washington that shielded their trade-dependent economies from Trump's highest tariffs. The separate agreements negotiated their rates of reciprocal duties down to 15% from the originally proposed 25%, but only after pledging hundreds of billions of dollars in U.S. investments. Lee and Ishiba previously met on the sidelines of the June G-7 meetings in Canada, where they called for building a future-oriented relationship and agreed to cooperate closely on various issues including trade and countering North Korea's nuclear and missile programs. Relations between the two U.S. allies often have been strained in recent years over grievances stemming from Japan's brutal colonization of the Korean Peninsula before the end of World War II. South Korea's previous conservative president, Yoon Suk Yeol, made active efforts to repair ties with Tokyo, including a major compromise on compensation issues related to Korean victims of Japanese wartime slavery, aiming to bolster trilateral security cooperation with Washington against North Korean threats. But Yoon's presidency was cut short by his brief imposition of martial law in December, which led to his ouster and imprisonment, leaving uncertainty over Seoul-Tokyo relations under Lee, who has long accused Japan of clinging to its imperialist past and hindering cooperation. Since taking office in June after winning the early presidential election, Lee has avoided thorny remarks about Japan, instead promoting pragmatism in foreign policy and pledging to strengthen Seoul's alliance with Washington and trilateral cooperation with Tokyo. There also have been calls in South Korea to boost collaboration with Japan in responding to Trump, who has unsettled allies and partners with tariff hikes and demands they reduce reliance on the U.S. while paying more for their own defense. Following his meeting with Ishiba, Lee will travel to Washington for an Aug. 25 summit with Trump, which his office said will focus on trade and defense cooperation. His meeting with Trump comes with concerns in Seoul that the Trump administration could shake up the decades-old alliance by demanding higher payments for the U.S. troop presence in South Korea and possibly move to reduce it as Washington shifts more focus on China.
Japan Today
6 days ago
- Japan Today
The shape of Pocky is now legally trademarked in Japan
By Casey Baseel, SoraNews24 Every box of Pocky has a picture of the chocolate-covered pretzel sticks on it, but you could make the argument that it's sort of redundant. In the 59 years that it's been on the market, Pocky has become one of Japan's most beloved sweet snacks, and you'd have a hard time finding someone in the country who doesn't know what it looks like. That familiarity runs in the opposite direction as well. Show someone a Pocky stick, outside of its packaging and with the product name nowhere in sight, and the vast majority of people in Japan will still be able to tell you, without hesitation 'That's Pocky.' That's been statistically proven, too. In 2023, Pocky manufacturer Glico conducted a survey of 1,036 people in Japan, between the ages of 16 and 79, and more than 90 percent could identify Pocky just by its shape. Emboldened by those results, Glico went on to apply for an official, legal trademark for the shape of Pocky, and it's now been granted one by the Japanese government. This sort of status, referred to as a 3D trademark, isn't easy for a food product to obtain. The category is more commonly used for things such as characters or packaging with a uniquely defining shape, which is why you can't go out and start selling plushies that are an exact match for Mickey Mouse or bottle your upstart soda in bottles that are precisely the same as Coca-Cola's. The hurdle for food items to obtain 3D trademarks is especially high, though, given that their shapes are sometimes simply the natural result of a necessary cooking process, not something purposely created by design. Nevertheless, Glico was able to sufficiently convince Japan's trademark authorities that Pocky's shape is distinct and defining to the extent that the product can be sufficiently identified by its shape alone. The trademark was granted on July 25, though Glico didn't put out a press release until August. Ostensibly, this would give Glico the power to block the sale of snacks with the same shape as Pocky from other companies. Following the acquisition of the trademark, a representative for Glico said 'Moving forward, we will continue to appropriately protect and utilize our trademarks in order to develop and nurture this brand which has been loved for so long.' How much this will actually change the landscape of store snack shelves in Japan remains to be seen. With Pocky being popular with fans of Japanese pop culture, and delicious things in general, around the world, there are obvious imitators available in other countries. However, with Pocky's 3-D trademark being granted by the Japanese government, it doesn't really give Glico any significant leverage in halting the sale of copycat snacks overseas, though it would, in theory, bar such products from being imported into and sold in Japan. Among products regularly sold in the Japanese domestic market, Pocky doesn't have any exact imitators. The closest facsimile is Toppo, made by competitor Lotte, but its shape has contours that Pocky doesn't, and Toppo are pretzel sticks that are filled with chocolate, not covered in it, which also gives them a different shape. Oddly enough, it's debatable whether or not the 3D trademark for Pocky would apply to the brand's own coconut flavor, since its crunchy coconut shavings mean it doesn't conform to the standard 'Pocky shape.' But regardless of how exactly Glico is planning to use Pocky's 3D trademark, it really does have one now. Source: PR Times, NHK News Web Insert images: PR Times, Glico Read more stories from SoraNews24. -- Taste testing popular Korean and Japanese snacks that look similar: Pocky vs. Pepero -- New limited edition blue, heart-shaped Pocky designed for maximum happiness -- Handsome Pocky Boy anime designs are Japan's newest anthropomorphized sweets External Link © SoraNews24
