Dubai Government Communication Network Strengthens Strategic Collaboration
Hosted at PCFC's newly inaugurated headquarters in Port Rashid, the meeting brought together key government communication leaders to strengthen collaboration and align efforts in promoting Dubai's global standing. Attendees included Sultan bin Sulayem, Chairman of PCFC; Nasser Al Neyadi, CEO of PCFC; and Sabah Salem Al Shamsi, Acting Assistant Secretary General for Government Communication and General Secretariat Affairs.
In his address, Sultan bin Sulayem highlighted the critical role of government communication in advancing the Dubai Economic Agenda (D33). He underscored PCFC's dedication to driving innovation and sustainability in trade and logistics while supporting Dubai's positioning as a world-leading business hub.
Sabah Al Shamsi praised the choice of venue, noting Port Rashid's symbolic significance in Dubai's rise as a global trade center. He emphasized the need for integrated government communication to reflect Dubai's ambition and engage communities in shaping its future.
The session featured strategic presentations from various entities. PCFC's Hind Shaker outlined initiatives enhancing corporate identity and visibility, while Hessa Al Hashmi of the Dubai Civil Aviation Authority unveiled a refreshed brand identity linking heritage with future growth. Fatima Alawi from Expo City Dubai detailed preparations for the Asia-Pacific Cities Summit and Mayors' Forum 2025 — the event's first appearance in the Middle East.
The meeting concluded with a shared commitment to cohesive messaging, integrated communication strategies, and impactful storytelling to elevate Dubai's narrative on the global stage.
News Source: Emirates News Agency
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