Pharrell visits English country garden in Louis Vuitton men Spring 2026 pre-collection
Tally ho chaps! Louis Vuitton men takes a jaunt around an English country garden, a surprise twist in the house's Spring/Summer 2026 pre-collection, the first images of which were released Friday.
It's a first retreat into rural England by Louis Vuitton's American-born men's creative director Pharrell Williams, blending sartorial coats, urban dandyism and countryside classics in a novel departure.
'Through this chemistry, the genetics of the enduring country dandy splice with those of the contemporary city dandy in expressions accelerated by the Parisian savoir-faire of the house,' noted the Paris-based house in a communiqué.
The looks come a little more than three weeks before Pharrell will stage his fourth collection for Louis Vuitton, scheduled for the opening evening of Tuesday, June 24 - the first day of Paris' menswear catwalk season, due to run to Sunday, June 29.
This new pre-collection is divided into two halves: the great garden outdoors, contrasted by good times inside a storied country house. On the outside super monogram suede jerkins or blousons, and white hiking socks in Damier print, worn with hiking boots or thick-soled hiking loafers. For evening, stand outs feature heraldic print silk shirts; a purple Prince of Wales track pant and top; and country squire micro-check blazers worn with crepe wool shorts.
Instead of LV's signature burnt umber and light beige, many bags come in hunter green and faded gold. WASPS, as Gordon Gekko drily noted, love animals but cannot stand people. And that Anglo love of animals is seen in a monogram dog carriers; dog collars; ceramic water bowls; dog jackets and even a monogram bag made as large as a life-sized pointer.
'The fusion materializes in the cultural exchange of wardrobe genres driven by the LVERS ideology that drives the studio prêt-à-porter homme: the mindset of a diverse global community bound together by the creativity, quality and discernment symbolized in the iconography of Louis Vuitton,' concluded Vuitton.
Think Gosford Park for 21st century groovers.
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