Acclaimed photographer Cristina Mittermeier's dynamic pictures inspire change
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Rolex is committed to supporting these trailblazers' efforts to make a positive and lasting impact on the Earth. The Swiss watchmaker launched its Perpetual Planet Initiative in 2019 to help individuals and organisations that are working to protect the planet while promoting visionary technologies and discoveries that can restore a balance to its ecosystems.
Cristina Mittermeier, a multi-award-winning Mexican conservation photographer, who uses her camera's lens to highlight how climate change is threatening the Earth's oceans and the people and wildlife living near them, is among the individuals supported by the brand.
She is also one of the elite men and women selected by Rolex's new Reach for the Crown campaign for their dedication and excellence in sports, arts and exploration which motivates others to chase their dreams and make an impact on the world.
Raising awareness to the threats to oceans with photography
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Mittermeier's love of the seas and the plants and animals it supports began as a child growing up in the mountainous landlocked town of Cuernavaca in central Mexico.
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