65% of Indians trust government to regulate AI, finds report
Globally, 79% of the respondents expected products and services using AI to disclose usage.
Indians were found to be more trusting of AI-generated content by companies than global citizens across multiple creative applications. In enhancing product images, 47% of Indians expressed trust compared to 34% globally. Similarly, 44% trusted AI to write product descriptions or instructions (global: 30%), another 44% trusted AI to create advertising visuals or videos (global: 30%), and 45% were comfortable with AI writing product reviews, compared to just 29% globally.
However, preferences for AI-generated versus human-created content showed polarised views. When it came to news articles or websites, 46% of Indians preferred human-generated content while 40% favored AI. Photojournalism yielded similar results, with 46% in favor of human work and 41% supporting AI. In advertising, including TV and social media videos on platforms such as YouTube and TikTok, 47% preferred human-driven content and 40% leaned towards AI. For movies released on streaming platforms or in theatres, 48% chose human creators, whereas 38% were comfortable with AI-generated films.
Over six in ten Indians believe AI could soon take over human tasks. Specifically, 63% think AI could screen job applicants, 65% see it writing scripts for movies and TV shows, and 62% believe it could generate realistic sports content. Additionally, 65% foresee AI creating political ads with realistic videos, 63% expect it to assist with order-taking at restaurants, and another 63% believe AI will write news articles and stories for publications. Around 64% see AI creating brand advertising content, 66% think it will dominate online search results, 62% expect it to target disinformation campaigns, and 63% see AI targeting advertising messages.
'There is concern around trust and transparency and citizens expect companies to be transparent about their AI usage and the government to responsibly protect citizens' interests with regulations around AI. AI could snap up jobs in the areas of content, creative and servicing jobs in the future and could impact thousands of jobs in the future. The survey provides an early warning on what the future could unfold and AI emerging as a great disruptor. Citizens could reprioritize their courses/ skills to brace for the future,' stated Amit Adarkar, CEO, Ipsos India.
Interestingly, Indians were seen to be both excited (65%) and nervous (66%) about AI, revealing what Ipsos termed as 'the wonder and worry of AI.' A similar emotional paradox was observed globally, with 52% of international respondents excited and 53% nervous about the increasing role of AI.
When it came to fairness and discrimination, 67% of Indians believed AI would not show bias, compared to 66% who said the same about humans—placing both on equal footing. Globally, 54% trusted AI not to discriminate, whereas only 45% extended that trust to humans.
The Indian public also sees significant promise in AI over the next three to five years. A majority said it could positively impact their jobs (55%), the economy (49%), entertainment options (50%), task efficiency (51%), and healthcare (50%). Still, half of Indian respondents (49%) expressed concern that AI could increase the spread of disinformation.
'Artificial Intelligence + Human Intelligence while will be the future, but strict regulations from the government will need to be the order of the day. At the same time, augmenting AI usage and being AI savvy in one's area of work will bring in the efficiencies and an AI ready workforce, if one is not to be left out. We are already seeing AI simplifying mundane and time-consuming tasks,' added Adarkar.
The survey was conducted by Ipsos using its Global Advisor online platform and, in India, its IndiaBus platform, between March 21 and April 4, 2025. In India, approximately 1,800 respondents were interviewed face-to-face and 400 online, representing urban populations across metros and Tier 1 to Tier 3 towns, spanning socio-economic classes A, B, and C. Globally, the sample size ranged from 500 to 2,000 per country. While results from India and several other markets reflect more urban and connected populations, the insights present a valuable glimpse into public sentiment in a rapidly evolving AI landscape.
Founded in France in 1975, Ipsos operates in 90 markets and employs over 20,000 people globally. The AI Monitor 2025 reaffirms Ipsos' commitment to capturing the pulse of public opinion on issues shaping our collective future.
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