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Social Media's 'Big Tobacco Moment' Is Coming

Social Media's 'Big Tobacco Moment' Is Coming

Bloomberg11-04-2025
The new Bloomberg Originals documentary Can't Look Away, which follows parents suing tech companies after the deaths of their children, is difficult to watch. It should be. The film lays bare what many parents already know: Social media is rewiring their children's brains, creating a generation of short attention spans and social anxiety. While viewing the film, what became clear is that tech platforms aren't doing nearly enough to stop it — and probably never will.
It's apparent simply in Meta Platforms Inc. Chief Executive Officer Mark Zuckerberg's shift in tone. In January 2025, he stood before some of these parents at a US Senate Judiciary Committee hearing and said, 'I'm sorry for everything you've gone through.' Before the year was out, the Facebook creator's rhetoric had changed. Donning a gold chain and longer hair, he told an audience of technologists 'I don't apologize anymore.'
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Zuckerberg and Chan defend homeschool after Palo Alto zoning probe
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Priscilla Chan and Mark Zuckerberg attend the 2025 Breakthrough Prize Ceremony at Barker Hangar on April 5, 2025 in Santa Monica. After a city investigation into a home-based school at their Palo Alto compound, the Meta CEO and his wife say their pandemic-era homeschool was legal. Taylor Hill/FilmMagic via Getty Images Meta CEO Mark Zuckerberg and his wife, pediatrician Priscilla Chan, defended their decision Monday to homeschool a small group of children — including their own — inside a residence at their Palo Alto compound, following a New York Times report over the weekend that raised concerns about the legality of the operation. A spokesperson for the couple said in an email to the Chronicle that the homeschooling arrangement began as a pandemic pod during COVID-19 school closures to support childcare and education, and has continued to provide stability for their children. According to the Times, the setup — known as BBS — enrolled approximately 14 children and employed multiple full-time staff members, sparking complaints from neighbors of families dropping off children and 'big vehicles with darkened windows' picking up the children for outings — prompting a city investigation. Advertisement Article continues below this ad Emails obtained by the Times show Palo Alto Planning Director Jonathan Lait concluded the operation violated city zoning laws, which prohibit businesses — including schools — from running in residential areas if employees do not live on-site or if the activity significantly increases traffic. Although state filings listed the site as a private coed day school, the couple's representatives said the designation stems from limitations in the California Department of Education's affidavit system. The same form is used for both traditional private schools and homeschool pods, and contains no field to distinguish between the two. 'Mark, Priscilla and their children have made Palo Alto their home for more than a decade,' the spokesperson said. 'They value being members of the community and have taken a number of steps above and beyond any local requirements to avoid disruption in the neighborhood.' Zuckerberg's team said they were unaware the school was in violation, but they have agreed to relocate the children to a different site. No tuition was charged, and many subjects were taught by parents. City spokesperson Meghan Horrigan-Taylor confirmed the home-based school has since shut down. Advertisement Article continues below this ad Parents pick up their kids outside of The Primary School created by the Chan Zuckerberg Initiative in East Palo Alto on Monday, April 28, 2025. Laure Andrillon/Special to the Chronicle The revelation comes at a sensitive time for Zuckerberg and Chan. In April, the Primary School — a tuition-free private school serving low-income families in East Palo Alto and backed by the Chan Zuckerberg Initiative — announced it would close at the end of the 2025–26 school year. Founded by Chan in 2016, the school aimed to integrate education, health care and family services, and served hundreds of mostly Latino students. While no official reason was given for the closure, the decision followed broader retrenchments from social initiatives linked to Meta and Zuckerberg. The Initiative pledged $50 million over five years to support families during the transition. Advertisement Article continues below this ad As of January, 57 private school affidavits were filed in Palo Alto, more than half for schools with six or fewer students — a common marker of homeschooling, according to the state's education department.

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What will our phones be like in 2035? We asked Samsung, Motorola, OnePlus and more about your future

Artificial Intelligence | Smart Glasses | Wearable TechSmartphones | iPhones | Robots | Cars | TVs When 2035 dawns, we're still likely to be reaching for our smartphones despite what Mark Zuckerberg tells you. But the device we reach for might play a very different role than the phones we use today. Zuckerberg, Meta's CEO, has been fond of proclaiming that the smartphone's days are numbered, and we'll one day set aside our handsets for devices like smart glasses. "What I think is going to happen with glasses is we're going to get to this point, probably sometime in the 2030s, where you have your phone with you, but it's going to stay in your pocket more because you're just going to be doing more and more things on your glasses that maybe today you would do on your phone," he said last September. Even Apple's senior vice president of services, Eddy Cue, recently said that 'you may not need an iPhone ten years from now.' 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But whatever happens in the coming years, it looks like smartphones will retain their central role in our daily lives. And AI will be a big reason why. "I do expect that AI will reinvent how we interact with our phones and the digital world at large, and most people will experience AI on their phones first," Greengart said. As difficult as 10 years of hardware changes can be to forecast, we should still spend some time talking about what could possibly power the phones of 2035 and what form they might take. After all, the answers to those questions can shed some light on how we'd use mobile devices. Recent years have seen big gains in performance and power efficiency for smartphones, as the silicon inside our devices has gotten smaller, packing transistors more closely together. Many leading phones now use chipsets built on a 3-nanometer process, and 2nm silicon is on the horizon. Can this incredible shrinking act continue into the next decade? We may see rollable displays if the durability and power issues can be minimized. "We see innovation continuing," said Chris Patrick, senior vice president and GM for mobile handsets at Qualcomm, which supplies chips for some of the best Android phones. "We see shrink continuing to happen, power improvements continuing to quite at the rate we once had from the underlying transistor, but more. But I think the place where we continue to evolve is the kind of core evolution between software and hardware." Phone displays have gotten bigger, and there's no sign of that trend reversing. In fact, phone makers have launched foldable devices in recent years as a way of extending screen sizes even further while keeping handset portable. "Today's consumers want expansive displays for streaming and gaming, but in devices that still fit comfortably in their hands and pockets," Motorola's Snow said. "That tension is driving some of the most exciting innovations in smartphone design, including the growth of foldable devices that offer pocketability alongside advanced capabilities." Ross Young, who co-founded Display Supply Chain Consultants and now serves as a vice president of research at Counterpoint Research, expects single- and multi-fold displays to continue to emerge. "We may also see rollable displays if the durability and power issues can be minimized," he added. Display makers are also looking to produce more efficient screens for smartphones, which Young notes will have a positive impact on battery life. "A more efficient blue OLED emitter can increase efficiency by around 25% and would have a minimal impact on cost," he said. While the 5G network launch is ongoing, work on the 6G networking standard is already underway, with a likely launch around 2030. We're a ways off from industry specifications on 6G getting set, but the idea is that the new connectivity standard would tap into higher frequencies than 5G, freeing up bandwidth on that network. More importantly, 6G would provide higher capacity and lower latency as well as even faster speeds for mobile networks. The hope is that those benefits would enable new uses for wireless connectivity, similar to how the higher bandwidth that 4G ushered in opened the door for more data-intensive apps. 6G will likely have a big impact on areas like automated driving and connected smart devices. But there's also the prospect of using AI for better connectivity between your phone and cellular towers, with more devices being able to connect to 6G access points at the same time. "For this network of the future, for 6G, we know that both devices will have these incredible AI capabilities, and so AI itself can enhance the connectivity capabilities," Qualcomm's Patrick said. "So this will give us more reliable networks, better use of spectrum, more efficient communication, [and] hopefully lower power on both sides." Patrick wasn't the only person to talk about AI when I asked about the trends that figure to shape smartphones in the coming years. In fact, it's nearly impossible to look at the phone of the future without focusing on the role AI will have in dictating what your phone can do. AI's influence will be less about the generative editing tools, writing suggestions and on-the-fly translations that have dominated today's AI-enabled smartphones. Instead, industry watchers believe that AI is going to be taking a more proactive role in managing your daily life from your phone. "In the past, the phone served as a platform where you connect different individual apps, individual walled gardens. And, of course, in the foreseeable future, you will still be able to do that," said Arthur Lam, the director of OnePlus AI and Oxygen OS. "But with the power of AI, it [will be able to] link and connect different services together, helping to achieve tasks across different services." 'AI is understanding the things that are meaningful to you and the actions that you're taking, And then it's saying things like suggesting routines: 'Hey, Mark, you're doing this all the time. Maybe we should just turn that into a routine for you so you don't have to do those 13 clicks every single day.'' We're already seeing the start of that with some phones. Earlier this year, new Galaxy AI features introduced as part of Samsung's Galaxy S25 launch included cross-app actions, in which you could tell the Gemini Assistant on board your phone to perform multiple actions across different apps — looking up an address in the Maps app, texting that address to a friend and blocking out an appointment with that friend in your calendar. It's limited to Samsung and Google apps along with Spotify and Whatsapp at the moment, but the goal is to expand it across other apps over time. Another promising addition to Galaxy AI is Samsung's Now Brief, which serves as a handy reminder page for upcoming appointments, weather and traffic conditions and other information that can help you navigate through your day. The more you use your Galaxy S25 in general and Now Brief in particular, the more the on-board AI learns about your behavior and preferences. As a result, future additions to Now Brief will be more tailored and pro-active based on what the AI learns about you. "It's understanding the things that are meaningful to you and the actions that you're taking," Blake Gaiser, Samsung's director of smartphone product management, told my colleague Mark Spoonauer. "And then it's saying things like suggesting routines: 'Hey, Mark, you're doing this all the time. Maybe we should just turn that into a routine for you so you don't have to do those 13 clicks every single day over and over again.' 'Or your favorite team is coming on: 'Hey, they're about to play in 15 minutes,'' Gaiser continued. 'So it's already starting to learn about what it is that's important to you and then provide you the information before you go and look for it. And that's only going to get better and more accurate and more efficient over time." OnePlus' Lam described a similar scenario for the smartphone of the future where your handset becomes what he described as "your ultimate personal assistant." "It knows you, knows everything, knows your habits or history, and facilitates tasks across different applications and different services," Lam added. "And of course, this personal assistant doesn't just live within this [phone].. It's much more connected with your [tablet], with your watch. Imagine the tasks, the scenarios that are connecting them together." So while phones figure to go through many changes in the next 10 years, don't expect them to disappear from the scene. "Smart glasses appear to be the most natural evolution past smartphones, but these will still take 10 years to 'miniaturize' and become viable to replace smartphones," said Jeff Fieldhack, research director at Counterpoint Research. "In the meantime, they will be 'companion' devices." And while we can expect to see more foldable phones and other new designs emerge in the next decade, the trusty candybar design that Steve Jobs first took out of his pocket to show off the original iPhone in 2007 figures to be around in 2035, too. "A bar phone has advantages in simplicity, cost, and durability that mean it is likely to remain the most popular form factor globally," Techsponential's Greengart said. • Artificial Intelligence • Smart Glasses• Wearable Tech• Smartphones • iPhones• Robots• Cars• TVs

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