The Battle Over the Future of Swatch: Luxury or Fun?
He sent Chief Executive Nick Hayek cigars; a favorite book, 'The Luxury Strategy' by Jean-Noël Kapferer and Vincent Bastien; and a handwritten note laying out opportunities he saw for Swatch's luxury brands to recapture market share.
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Liverpool get big Alexander Isak deal boost
There has been a DRAMATIC update in Liverpool's chase for Alexander Isak. On Tuesday the Newcastle forward took the unprecedented step of releasing a public statement over his current situation. 🚨2025/26 LFC x adidas range🚨 LFC x adidas Shop the home range today! LFC x adidas Shop the goalkeeper range today LFC x adidas Shop the new adidas range today! Isak, 25, claims promises have been broken by the Geordies and his current stance is that he will not play for the club again. 🔴 Shop the LFC 2025/26 adidas away range Liverpool tested Newcastle's resolve a few weeks back - offering a British record fee for the Swede - but the North East side were in no mood for negotiations. Newcastle make hefty Isak demands Despite Isak effectively being on strike it looks like the Magpies currently have no plans to sell him. Unless their demands are met - and more significantly unless they get two players into their strike line - then Liverpool could well be frustrated. Isak signed for Newcastle from Real Sociedad back in 2022 for a fee of £63m - agreeing a six-year contract - but relations with the club are at an all-time low. However, he will not be leaving for anyone else other than Liverpool. That's according to a new report in Caught Offside - which also reveals that Newcastle would deal at £147m. Isak is pushing hard for Liverpool 'Figures close to the situation described Isak as 'pushing hard' to get his dream transfer to LFC, who remain in 'pole position' to capitalise on this dire situation with Newcastle,' the report reads. 'So far, the Premier League champions have had a £110m bid rejected by NUFC, who are adamant that their asking price of around £147m must be met.' There have been links with Al-Hilal - and more outlandishly with Real Madrid - but it appears Isak has got eyes only for the Premier League champions. © IMAGO - Alexander Isak Liverpool
