May 20, 2025 at 9:46 AM EDT
Instagram ponies up (again).
The company is paying a group of creators to refer people to Instagram, Business Insider reports. Influencers can earn $100 for every new user or 1,000 visits to the Instagram app, with a $20,000 limit.
Instagram regularly tests monetization bonuses in an effort to juice engagement: they've paid people to post Reels and ditch TikTok, for example. But the Reels bonuses were touch and go for creators, with Instagram killing the program in 2023.
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