Iteris Chosen to Implement the City of Burleson's Advanced Traffic Management System Plan

Business Wire

14-05-2025

AUSTIN, Texas--(BUSINESS WIRE)-- Iteris, Inc., the world's trusted technology ecosystem for smart mobility infrastructure management and part of Almaviva Group, today announced that it was awarded a $1.7 million contract by the city of Burleson, Texas to execute an Advanced Traffic Management System (ATMS) plan. Under the terms of the one-year agreement, Iteris has completed design and construction of a new Traffic Management Center and is currently installing and integrating traffic signal detection hardware, software and communication infrastructure throughout the city.
The city has chosen to upgrade city intersection detection sensors to Iteris' Vantage Apex ® hybrid sensors. Vantage Apex is the industry's first 1080p high-definition (HD) video combined with four-dimensional (4D) radar sensor and integrated artificial intelligence (AI) algorithms. It delivers state-of-the-art detection, tracking and classification accuracy of vehicles, pedestrians, and cyclists, as well as HD video display for traffic management center monitoring. Iteris teams are installing these, along with CCTV cameras, ethernet switches, cell modems and all other communication infrastructure to support the ATMS.
Iteris is also overseeing the development of a turnkey Traffic Management Center (TMC) for the city, including its finalized design, construction, and integration. The TMC, paired with the extensive intersection signal upgrades, will provide a state-of-the-art system for the city to manage their traffic flow in a way that improves the experience of their constituents.
'We're excited to leverage Iteris' core services and offerings to help Burleson on this project from inception to completion,' said Steven Bradley, senior vice president of mobility consulting solutions at Iteris. 'Their plan brings together our comprehensive and streamlined approach to furnish the advanced sensor technology, upgraded traffic management system, and complete installation/integration—all things that we're proud to have dedicated teams for. This turnkey approach delivers on Iteris' vision to help agencies accelerate the deployment of new technologies to improve mobility. We're thrilled to bring those teams together to help the city execute their vision to increase efficiency and safety to the traveling public.'
About Iteris, Inc.
Iteris, Inc. is a leading provider of smart mobility infrastructure management solutions and part of the Almaviva Group of businesses serving the transportation and logistics industry. Iteris' cloud-enabled solutions help public transportation agencies, municipalities, commercial entities and other transportation infrastructure providers monitor, visualize, and optimize mobility infrastructure to make mobility safe, efficient, and sustainable. As a pioneer in intelligent transportation systems technology, Iteris' advanced detection sensors, mobility and traffic data, software-as-a-service offerings, and consulting services represent a comprehensive range of mobility infrastructure management solutions that serve customers in North America and around the world.
For more information, visit Iteris' website at www.iteris.com.
About Almaviva Group
Almaviva, an Italian digital innovation group, supports the country's growth processes by embracing the challenges that companies must face in order to remain competitive in the digital age, innovating its own business models, organization, corporate culture, and ICT. With solid made-in-Italy expertise, Almaviva has built a global network consisting of 30 companies and 80 offices in Italy and abroad, with a significant presence in LATAM (Brazil, Colombia, Dominican Republic), as well as in the United States, Belgium, Spain, Finland, Saudi Arabia, the United Arab Emirates, Egypt, and Tunisia. For more information visit www.almaviva.it [almaviva.it]