Post Kolhapuri Row, Indians Online Say Prada's Latest Heels Remind Them Of Juttis
This is despite the minor tweaks to the footwear released by the luxury fashion major, like the heels, the pointed-toe of the shoe, visible stitching, and leather finish. What's gotten even more criticism is the lack of any reference to the cultural roots of the heels.
In light of this repeat episode of not giving credits to the original product - its roots and geo-cultural significance; it is questionable whether luxe labels like Prada are learning from their past mistakes or are simply on a path to rebrand traditional designs to cater to a global market with any attribution, whatsoever. This also creates greater noise around cultural appropriation dialogue, the call for more accountability on the brand's part, fair credit and recognition being given to the places of origin and artisans of such couture pieces. All of which have become the need of the hour in the world of fashion.
Post kolhapuri row, now Indians find Prada's all new heels similar to Rajasthani juttis.
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