
43 Products That Are Essentially The Crème De La Crème Of Amazon's 'Most Wished For' Section
Shopping
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I'm gonna save you a whole lotta time and effort — these are the items from Amazon's hidden section that your eyeballs *need* to see.
Did you know Amazon has a fun little section called " Most Wished For," where you can see which products fellow shoppers are currently adding to their wishlists? From TikTok-famous beauty items to stylish fashion finds, here are some items to add to your cart (or wish list) ASAP!
1. Skala's Mais Cacho Hair 2-in-1 Conditioning Treatment for anyone who wants to give their curls effortless bounce and definition that actually lasts — look no further. It can be used as a conditioning treatment OR you can use it for all-day wear to help repair your locks. Reviewers also praise it for its gently detangling effect!
www.amazon.com, www.amazon.com
This treatment is for all curl types! The vegan, cruelty-free formula is free from sulfates, parabens, silicones, petrolatum, and mineral oil.
Promising review: "I love this hair conditioner I LITERALLY use it everyDAY! It leaves my hair so soft and my natural curls are so bouncy! I'm in need of more soon! Definitely recommend this to anyone. And it smells so good too!!!" — Wendy
2. A NeeDoh "Dream Pop," the newest sensory fidget toy from the makers of the Needoh Nice Cube but with a lot more pizzazz. Anyone who loves having the ability to *SQUEEZE* and squish something at any given moment will love this! Plus, it's super smooth and won't pick up debris like the sticky kind do.
Schylling is a small business that specializes in modern and retro toys, games, and sets.
Promising review: "Great, and I love that it has a tray to sit on. I love how firm this is to squeeze, and the slow release is really relaxing. The included dish is a great touch — it keeps it clean and gives it a dedicated spot to rest." — AZMOM
Price: $7.49 (the color is either blue, pink, or purple, and gets selected for you at random)!
Check out the rest of the Needoh fidget toy options on their Amazon storefront!
3. A pair of lightweight legging-style joggers reviewers say are just as good as Lululemon's Align joggers but for way less $$$. Whether you're rotting on the couch or hitting the gym, you'll be comfy as heck in these.
www.amazon.com, www.amazon.com
Promising review: "These are literally the best leggings/joggers I have ever owned, and I plan to eventually buy every single color. I originally saw these on TikTok and heard they were like the Lululemon ones but cheaper. I've never owned Lululemon leggings, but if they feel anything like these, then I have clearly been missing out. These are soft and absolutely perfect. I love the pockets and jogger style and that they fit like leggings and can be worn to the gym or dressed up with a cute outfit. I need to buy every color of these before they're gone!" — Courtney
4. Eos' Shea Butter Vanilla Cashmere body lotion if you've been on the hunt for a heavenly formula that delivers a punch of long-lasting hydration and a scent so divine, you can skip perfume altogether.
Promising review: "Heaven sent for your skin; heavenly scent to enjoy. This feels absolutely amazing going on. Gets absorbed quickly, for a lotion rich with oil. Doesn't leave a greasy feeling, as long as you give it a minute or two to fully absorb. The scent is, for me anyway, like aromatherapy. It smells like an iced sugar cookie, and is a great base layer for fragrance. Very relaxing." — Dragonheart Jo
5. An amazing milk frother when you wanna take your coffee game to the next level, especially if you're spending a lil' too much at Starbucks. With the push of a button, you'll be able to add some ~frothy deliciousness~ to any drink (even if you use non-dairy milk)!
Don't forget the AA batteries!
Promising review:"OMG, this milk frother makes my homemade latte taste like it was made by a barista. It was perfect. So perfect that I bought a second one for my brother who loves coffee to use. I've already recommended it to some coworkers. It has changed my coffee-drinking life. This comes highly recommended." — Michelle
6. Good Molecules Yerba Mate Wake Up Eye Gel to really ~wake up~ your eyes and keep the "you look tired" comments at bay. This cult-fave beauty product helps reduce swelling and puffiness around the eyes with hyaluronic acid and caffeine. Talk about fuel for your eyeballs!
www.amazon.com, www.amazon.com
Promising review:"I love this product and have noticed a huge difference when using it consistently. I am on the younger side and don't have the worst under-eye bags, but on those occasional mornings when my eyes are puffy with somewhat visible dark circles, this product definitely does the trick! Honestly, I love all the Good Molecules products." — Hayden Smith
7. A dishwasher-safe veggie chopper with four interchangeable blades, aka your future must-have kitchen sidekick thanks to its endless usefulness. Get ready to fall in love with meal prep again now that chopping is a breeze!
www.amazon.com, www.amazon.com
8. Clinique Almost Lipstick Tinted Lip Balm in Black Honey, a cult-fave product that is 100% worth the hype. It delivers a lightweight, buildable gloss that somehow flawlessly complements every skin tone. Apply a single layer for a simple look or pack a few on if you really want your pout to POP!
Amazon
My coworker Emma Lord had this to say:"I was very adamant about not buying this for the longest time because I am stubborn about "expensive" beauty products, but this is worth every penny and then some. It's so lightweight and layerable, it's foolproof to apply, and I have yet to wear a single outfit it doesn't complement??? I love watching it instantly elevate a casual look or add simple elegance to dressy ones. I wear it every day now, and after weeks of use, I've barely made a dent. Also, and maybe this is just me, but I tend to get pigment on my teeth with a lot of lip products, and I've simply never had an issue with this magic stick.
Anyway, watch this TikTok of someone using it on their lips AND cheeks, because I did and oops, this lipstick FELL into my cart."
9. Cosrx's snail mucin repairing essence because believe it or not, snails have the healing touch. Reviewers can't stop raving about how it helps heal acne, inflammation, peeling, fine lines, and even eczema! Bonus: This refreshing formula can be used on all skin types.
Promising review:"This product is everything everyone says it is and more. If I could recommend one product that is the key to glass skin, it would be this. It gives an immediate glow, and makes the skin look so supple and healthy. The texture wasn't off-puting for me, but it is a bit slimy and stringy when you first pump out the product. It absorbs pretty quickly and doesn't leave a sticky residue, and it is unscented. Can't say enough good things about this product and the brand. You need this product in your life!" — Sarah Deeb
10. Some internet-famous Mellanni sheets that'll make it hard for you to get out of bed in the best way. It'll also be hard to believe they don't cost hundreds of dollars given the wonderfully soft moisture-wicking microfiber fabric.
Promising reviews: "My favorite sheets have to be Cozy Earth. But they are way too pricey for a guest bed. These sheets are just as good without the huge price tag. Side by side comparison to these vs expensive brands like Cozy Earth or Peacock Alley — these sheets are thinner and deeper, which actually fit better on our deep mattress with a 3-inch topper, these sheets are just as cool feeling as the higher-end ones when you get in bed. They wash well. Actually better than [the] Peacock Alley brand. They hardly wrinkle. And even after months of use, they are still in great shape. They haven't started to peel yet or fray. No loose threads or tears. Great sheets!" — Susan
"I read from other reviews these sheets were soft so I wasn't too surprised when I received them and man are they soft and so comfortable. We have Egyptian cotton sheets that were expensive and I promise we have changed them back out for the comfort of these sheets. The cotton sheets were cold and these were just right. The other thing is my husband has thin skin that any nick he will bleed. Well, he has bled on these white sheets and when we washed them (in cold water as instructed) the blood always comes out and never stains. I can't say enough great things about them except to say all three of my adult kids are receiving a set as part of their Christmas!" — Sheree Chrestman
Price: $34.97+ for a set of queen sheets (available in sizes twin–California king, sets with deep pockets for taller mattresses, and in 45 colors/patterns)
11. And these silky satin pillowcases so your bedroom will look and feel more luxurious, not to mention you'll sleep more comfortably too! These have a cooling effect that's sooo soft on the skin. It also creates less friction for your hair.
Amazon
BuzzFeed Shopping editor Maitland Quitmeyer says: "This is my go-to satin pillowcase. I have two Slip pillowcases, and several of these, and actually the Bedsure ones wash up much nicer and retain an incredibly silky smooth feel after dozens of trips through the laundry. They're the only ones I'll buy going forward, and I recommended them to my mom and now she's in love with them too!"
Promising review:"My hair has never been better! I got this because of TikTok and it has done wonders for my hair. My hair isn't frizzy or dull looking when I get up in the morning." — Aaron Key
Price: $7.99+ for a set of two (available in five sizes, 35 colors, and in sets of four or individually)
12. Mielle's (TikTok-famous) Rosemary Mint strengthening oil — this biotin-infused formula can strengthen hair, smooth split ends, and hydrate dry scalps. It promotes growth at the root and is perf for 3a–4c hair types. Oh, and reviewers swear by it for eyebrows, too!
www.amazon.com, www.amazon.com
According to the Cleveland Clinic, some researchers have found rosemary oil to be as effective at encouraging hair growth as Rogaine! And read more about how biotin could help with the fullness of hair at Cleveland Clinic.
Promising reviews: "Legit magic in a bottle. Wish I could order this stuff by the gallon. Took a chance on this because I was desperate, having already spent so much money on luxury and drugstore products with little results. I use this as a pre-treatment on scalp and ends before I wash hair. Scalp has improved dramatically. I feel like there's not as much breakage/fallout, and my ends are fuller. (This is after like six months, but my scalp was better immediately.)" — Claire Blanchard
I hardly write reviews.. but this one deserves to be written about!! My hair was falling out a LOT, and somehow just with the FIRST application onwards, I started seeing less fall. And now, after four months, I can see hair growth as well, and my hair is already looking thicker!! And I've been using it only once a week.. just a few drops and massaging in. Omg, how can anything be so simple and yet so effective!!! Amazing! Amazing!!! Whoever invented this.. hats off!!" — Dee
Price: $9.33
13. A gorgeous Lego roses kit when you wanna try a fun new activity that *doesn't* involve screen time. This just might just be the hobby you've been searching for. Plus, it's a great option for beginners since it only has 120 pieces! Once you're a pro, move on to the full bouquet!
Promising review:"Got this for my wife for Christmas. She likes puzzles and likes flowers. So she loves this set. My 11-year-old son loved helping her build it, too. You can't go wrong with Lego. This is a really nice set and turned out great!" — Rob W.
Price: $11.29 OR get the full rose bouquet for $47.99.
There are TONS of other options, like sunflowers, orchids, succulents, cherry blossoms, and many more botanical sets to choose from.
14. Sol De Janeiro's new Cheirosa '76 body and hair mist if you're already low-key obsessed with the internet-famous Cheirosa '62, which smells like bottled sunshine. This version is *perf* for the cooler season with an equally divine scent that has notes of black currant, midnight jasmine, pear nectar, and freesia.
www.instagram.com
Check out a TikTok of the body mist in action.
Promising review: "I was nervous to try a new scent because of the price, but I was not disappointed at all! This smells just like Tom Ford Velvet Orchid perfume. I will be alternating between 76 and 62. The 62 is my summer scent and 76 is my fall/winter scent. 🖤" — Jazmine
15. Medicube Deep Vitamin C Golden Capsule Face Moisturizer you'll probably have to put on auto-ship so you NEVER run out of it — this holy-grail product contains tiny liposome capsules you can pop open on your skin to help brighten and smooth your complexion. Get ready for a punch of vitamin C and niacinamide that'll leave your skin positively radiant!
Promising review: "This moisturizer is one of the nicest feeling moisturizers ever. The appearance of the vitamin C capsules inside the gel goop on TikTok enticed me to purchase it for myself. This moisturizer has a gel-like consistency and comes with a scooper, making it very easy to apply. You get a decent-sized jar of moisturizer for the price, and the moisturizer is pretty thick. Although it is sticky, I would say it absorbs into your skin pretty quickly. It may leave a slight sticky residue behind, but I think overall it is amazing for all skin types. After using this in the a.m. before sunscreen, I noticed my skin really glow and feel smooth! I had gifted a jar to my 60-year-old mother and she had told me how her skin felt like a baby's bum the next morning!" — tracey + kiwi
16. Kahi Wrinkle Bounce Hydrating Multi-Balm, a K-beauty staple that TikTok is rightfully obsessed with because it's an all-in-one magic stick for your face, eyes, lips, and neck. This moisturizer uses collagen and salmon complex to help minimize fine lines and enhance your natural glow. One order of glass skin, comin' right up!
Amazon, www.amazon.com
Promising review: "Okay! So I was skeptical at first, but honestly this stick is life changing!!! In a matter of minutes, my skin felt hydrated and plumped. After an hour, still hydrated. No greasy after feeling, very light, and you can feel your skin hydrated and absorbing. I love the fact that you can use it on your eyes, lips, and wrinkles!! Game changer for me, will def try the others!" — Kristy
Price: $22.99 (available in six styles)
17. An adorbs heart-shaped Dutch oven from Paris Hilton's iconic home collection — it has a lid and sturdy handles *plus* a gold heart knob for an extra touch of cuteness. Whether you're baking something savory or sweet, it's gonna be a hit when you present it to the table in this gorgeous pot! Cue all the "that's hot" compliments you're about to receive.
This enameled cast iron pan is oven-safe to 500 degrees. Hand washing is recommended to keep it in good condition!
Promising review: "I recently purchased the Paris Hilton Enameled Cast Iron Dutch Oven in the heart shape, and it has quickly become my favorite kitchen piece! The 2-quart size is perfect for small meals and side dishes, and the pink color adds a lovely touch to my kitchen. The dual handles make it easy to move, and it works on all stovetops, which is super convenient. It's also oven-safe up to 500 degrees, so it's great for a variety of recipes. The enameled cast iron ensures even cooking and retains heat beautifully. This pot cleans up well and I have not had an issue with chipping. If you're looking for a functional and adorable Dutch oven, this one is a fantastic choice. Highly recommend!" — Jamie
18. Illuminating nail concealer to give you the most subtle, natural look with salon manicure vibes. If you're currently healing weak, brittle nails, these will help give 'em a soft, smooth appearance in the meantime.
www.amazon.com, Amazon
Reviewers love how buildable this polish is. Additionally, Londontown is a small business that primarily sells nail care.
Promising review:"I'm not a big review writer but I had to write one about this polish! Now, it has only been a few days, but so far, it has been the best nail polish I have ever used! I was hesitant because it's way more than I have ever spent on nail polish. But it is so worth it. I don't know why it seems so different but it was easy to apply and looks as good as when I get a manicure. I have never had that when I have done my own nails! So far, I am hooked!" — jenc
19. A pore-clearing cleansing oil for results you can *actually* see. This stuff removes all traces of makeup and sucks sebum from your pores so that your skin is visibly clearer and smoother! Once you witness the proof, you'll have no choice but to add it to your cart.
BTW, a lot of reviewers say they use this as part of their double cleansing routine. As the name implies, double cleansing is a method of cleansing your face twice: first with an oil-based cleanser, and again with a water-based cleanser to help get all the yucky stuff out of your pores.
Promising reviews:"BEST OIL CLEANSER I SWEAR. I've gone through 3-4 bottles now and it continues to cleanse my skin AMAZING. It melts makeup, clears pores. Honestly a heaven-send. The first time I used it, it cleared a lot of my sebum and even now when I use it, it clears any dead skin and dirt I have, even when I don't wear makeup. BUY IT, it's amazing. You can see all the dirt that came out of my face recently in the photo [above, right]." — rexichor
"Got it because it was all over my TikTok and I wanted to try the double cleansing. And wow, I don't regret it, it's amazing!!!! Leaves my skin so soft and so hydrated. I use it before my water base cleanser and it has helped me reduce my breakouts. I love the texture, the smell is very subtle (you can barely smell it) and I just love it." — Linette González
20. The Owala Freesip with a clever built-in straw you can sip from, a wide-mouth spout for tip-back drinking, *and* an easy push button-lid to keep everything clean and free of germs while preventing leaks. After this bottle enters your orbit, you'll be saying "Stanley who??"
And like all insulated bottles, it's designed to keep cold things COLD for 24 hours. Aaaand it has a carry loop for easy toting!
Promising reviews: "This is THE water bottle you need! Stop looking for another water bottle!! This is everything you need! I've owned Camelback, Contigo, off-brand Hydroflask...and this is the GOAT!" — Austin Martin
"I will tell you that we own every brand of metal tumbler they make: Hydroflask, Stanley, Lululemon, Yeti, and Owala. They all do their job and keep your drinks cold for the day. BUT I was shocked to see that my daughter's Owala that I filled on Friday was not only still cold but had ICE in it on Monday morning!! Owala for the win!!" — Loves to shop
Price: $34.99 for the 32-ounce size (also available in 16, 24, and 40-ounce sizes, and in 18 colors)
21. Or Owala's "SmoothSip" travel tumbler if you prefer a more traditional coffee mug look when it comes to your beverage game. This one offers a super smooth flow, a fully leakproof design, and it'll keep your drink cold OR hot for hours.
Amazon, www.amazon.com
Promising review: "I bought the 12-ounce, and let me tell you! This is by far the best travel mug I've EVER bought. Super leakproof (and I shove it into my tote bag and duffel bag). Super durable. Great material, and the sip? Super smooth. No slurping because it allows air to flow out and in while drinking. Such a great mug. Worth every damn penny. Highly recommend. P.S. — hot stuff stays super hot for a long time." — Lindsay Panataleon
22. A portable car vacuum that'll eliminate all the dirt, dust, and crumbs in the backseat you've been trying to ~steer~ clear of. When you have a vacuum IN the car, you'll be fresh out of excuses for avoiding the mess. Sorry/you're welcome??
www.amazon.com, www.amazon.com
Promising reviews:"As a mom on the go with a toddler, I find that this is a game changer and a must-have! Between food, and/or outdoor debris during the fall and winter months, this little vacuum is super convenient and useful for a quick cleanup! I am telling all of my friends!" — LWalker74
" This portable vacuum is ammmmmazing! I love all of the attachments to get the hard to reach spots! It gets the job done! TikTok made me buy it! If you are on the fence about this one... do it! Hit that 'buy now' button. You will not be disappointed. Never putting quarters in a timed vacuum again. There is never enough time, and you rush around trying to beat the timer. Or is that just me? Haha." — Abigail
23. E.l.f's brand new Lash XTNDR Tubing Mascara because your lashes deserve the best and you don't wanna waste your time with dry, clumpy formulas that leave you full of regret. This one is perfect for peeps with thin, delicate lashes. The lightweight tubing technology is designed to wrap around your eyelashes for a smudge-proof lift that looks natural but also a little too good to be true, tbh. Plus, it's super easy to take off at the end of the day without tons of harsh scrubbing.
Check out a TikTok of the E.l.f. tubing mascara in action.
My colleague Emma Lord can vouch for t his:" I am not a new human to the tubing mascara game, and in fact readily spent $26 on the famous OG blend from Blinc every time it needed replacing. I didn't even love it for the length half as much as the fact that tubing mascara like this genuinely never smudges, but can I just say — regardless of price, the E.l.f. tubing mascara formula blows all the others I've tried out of the water. It gives me way more length and volume than other brands, slides on so much more easily, stays put ALL day, and never, ever smudges. My favorite part, though, is how gently and easily it comes off with soap and water. In the past, other mascara removals have felt rough on my lashes, but this comes off so fast that I'm like ??? was I even wearing mascara a minute ago?? Anyway, I hesitate even writing this review because I want to gatekeep the hell out of this before it sells out, but the world needed to know. I'm a big fan of the brown shade (which is what I'm wearing above!), but it also comes in black and soft black.
24. A pomade hair wax stick when your sole desire is to tame flyaways, baby hairs, and cowlicks so you can achieve the slick-back look you adore so much. This residue-free formula is made for all hair types and glides on smoothly to lock strands into place for a long-lasting hold.
www.amazon.com, www.amazon.com
Promising review:"I saw this on YouTube and immediately wanted to try it. I have curly hair which I love but sometimes I just want to put it in a ponytail and go on with my day. This is a time saver for all those little hairs that tend to stick up or don't want to stay in place. I'm not a fan of hairspray, and this even smells nice. I believe it's a light coconut smell. Overall satisfied, and you don't need to use much. I took it with me on vacation, and it saved me time in the evening from having to deal with bad hair days." — Blanca Perez
25. A set of retro-style rounded square aviator sunglasses to diversify your accessory portfolio with some vintage flair. It never hurts to have ✨options✨ and you won't find a better bang for your buck.
Promising review:"These sunglasses are so great, I love them. They are super lightweight, and they look amazing on. The shape and fit are perfect, and they are very comfortable. They are great because they are so inexpensive you don't have to worry about them, but they also are well made and good quality. Highly recommend if you want a nice pair of sunglasses that don't cost a fortune." — Amazon Customer
26. A lidded charcuterie board, which will have you dubbed the designated host of all upcoming gatherings. When you're not busy impressing guests, you can use it to store fruit and veggies you cut for the week. Meal prep is about to be, dare I say, FUN!
Amazon
Promising review: "I bought these for a party and it was so easy to prep them and pop them into the fridge with the lid on. Same goes for saving leftovers afterward. It was also great to use for fresh fruit we cut up to enjoy all weekend. Looks lovely and is solid quality." — AmJam
27. Biodance's TikTok-beloved Bio-Collagen Real Deep Mask so you can refresh your parched skin overnight — this will help boost elasticity, firm skin, and reduce the appearance of pores. Wake up, peel it off, and reveal your visibly tighter, smoother skin!
www.amazon.com
Promising review: "Caught wind of this on TikTok and decided to give it a whirl. Honestly, it's pretty solid! It really makes my skin look tight and shiny, like I just came out of a professional facial. It's an overnight mask, so yeah, it does have to stay on for a while, which is a bit of a hassle, but the payoff? Totally worth it. My skin feels more elastic, and the pores look minimized, too. If you don't mind the long wear time, this mask could be a game changer for your skincare routine!" — Nala
Price: $19+ for a four-pack (available in three styles and as a 16-pack)
28. The cutest beginner's crochet kit for anyone who could use a new hobby but wants to start small so they don't get overwhelmed. This comes with everything you need to see it through *and* step-by-step video tutorials to guide you along the way.
The kit includes a yarn needle, easy peasy yarn, pre-started yarn, a crochet hook, stuffing, eyes, and video instructions.
The Woobles is an Asian-owned small biz selling the cutest beginner crochet kits! You might recognize them from Shark Tank!
Promising review:"I have tried to learn how to crochet with YouTube in the past without success. This kit is fabulous and the online videos are excellent. The project itself was fun. The skills I learned are worth every penny I paid for this kit. I will be buying more to do myself and gift to others!!" — Katt978
29.
Olay Super Serum Body Wash if you and your dry skin are fighting for your lives out there, especially during the colder months. This formula is infused with shea butter, collagen peptides, and niacinamide to help restore moisture and nourish your skin with long-lasting hydration. It's the body wash version of their TikTok-famous facial Super Serum — iykyk, enough said.
www.instagram.com, Amazon
Promising review:"I recently tried the Olay Super Serum Body Wash, and I am absolutely in love with it! The formula is incredibly hydrating, leaving my skin feeling soft and smooth after every use. It lathers beautifully and has a lovely, light fragrance that isn't overpowering. After just a few uses, I noticed my skin looked more radiant and felt deeply moisturized. The addition of serums in the body wash is a game-changer my skin feels nourished, and I no longer need to apply lotion right after showering. Highly recommend this to anyone looking for a luxurious, skin-loving body wash!" — Darina
30. A precious lil' crossbody bag to expand your accessory collection without spending a fortune. This tiny cutie is affordable *and* comes in tons of colors, so you can easily match it with your favorite 'fits. It's got TWO exterior pockets and interior credit card slots so you can ditch your bulky wallet if you want.
www.amazon.com, www.amazon.com
Promising review: "Perfect size to fit my iPhone Pro Max with case and still have room to spare in the same pocket, while leaving plenty of space in the front pocket for wallet, keys, small makeup, and essentials. The front pocket also has credit card spots. It is lightweight, the zipper doesn't get stuck. Worth every penny. Will definitely buy in more colors!" — Katie Murphy
32. Slow-fizzing Dreamy Lavender Calm shower steamers that may just encourage you to take a break from daily stress and descend into a real-life ~lavender haze~ while you decompress. Simply drop one in the shower and enjoy the relaxation that follows!
www.amazon.com
Body Restore is a small business that specializes in cruelty-free bath products made with natural essentials.
Read more about aromatherapy and stress and tension at Johns Hopkins.
Promising review: "I LOVE these shower steamers!! They smell heavenly and last through my entire shower and then some. I have them on a subscription. The scent fills my bathroom and then into my bedroom and hallway when I open the door after my shower!! I have gifted these to many friends and now they all have fallen in love with them. You won't regret this purchase!" — KhiKhi
Price: $24.99 for a set of 15 (also available in a variety pack)
33. A stunning *and* effective Hatch Restore 2 — it's a sunrise alarm, sound machine, touch-controlled smart light, nighttime reading light, and wind-down light so YES, it really can do it all. This will help you develop a healthy bedtime routine and stick to it for the entire year!
Amazon
Hatch Restore lets you personalize a "bedtime routine" for each night to train your brain to recognize sleep cues and get a better night's rest. Options include changing the light settings to more amber tones to help produce melatonin for sleep, soothing noise options, and sleep meditations and sleep stories you can get in the Hatch app.
Promising review:"The Hatch Restore 2 is truly a game changer for those looking to improve their night's sleep and wake-up routine. It's been the best bedside companion and has improved my overall health and well-being. The combination of sounds, lights, buttons, and aesthetics really all come into play to make this feel like a truly premium device. There are touch adjustments to adjust the volume and brightness of the clock, which work really well. My favorite feature is the physical buttons which you can press to start or stop the routines; it feels very intentional when I get ready for bed and really gets me in the right mindset to begin my bedtime routine." — Natasha Advani
Price: $169.99 (available in three styles)
34. SkinSmart Facial Cleanser Spray you'll tell all your friends to add to *their* cart because it targets acne-causing bacteria without robbing the skin of its beloved moisture. It's about to become your go-to beauty staple thanks to its ability to instantly refresh your skin on the spot.
Amazon, www.amazon.com
Promising review:"I have ordered this twice now. If my skin is breaking out I just spray this on after washing my face and let it air dry. It is nonirritating and nondrying. It has a light chlorine smell to me. I can use both morning and night with no irritation. After a few days of this, my skin started clearing up! I put some in a travel spray bottle and take it when I'm flying. My skin always feels dirty on planes, and I spray it on a few times on travel days to freshen my face and hopefully kill some bacteria. It sprays over makeup with no issues." — SaraSmile11
Price: $17.46
35. A reversible boho-inspired throw blanket made of 100% cotton that'll liven up your bedroom or living room in a flash. It's machine washable and comes in larger sizes in case you wanna use it as your main bed blanket — it's just that beautiful and cozy, so no one would blame you.
www.amazon.com, www.amazon.com
It's machine washable!
Promising review: "Truly one of my all-time favorite purchases. Love the vibrant colors, that it is reversible, the pattern, everything! Such a great end of the bed blanket. Gorgeous!" — MacLeod
Price: $42.99+ (available in six sizes and 19 designs)
36. A Cocorrína reed diffuser set so you can fill your home with a divine aroma that'll have all your guests asking, "What is that wonderful smell??" Not to mention that it'll just look really darn precious on your bathroom counter or dresser.
www.amazon.com, www.amazon.com
The set includes one fragrance diffuser glass bottle, one 6.7 fl oz mixture of essential oils combined with fragrance, one piece of real preserved baby's breath flowers, and eight pure cotton sticks. You can adjust the amount of aroma released by adding or removing the sticks.
Promising review: "I got it for two reasons. One to add a nice fragrance to my entryway and two to add some color. This did both of those things. I received the package carefully packed and no leaks or broken flowers. The quality is great, the scent is nice and not overpowering. I want to get more for other rooms around the house." — Dakota
Price: $19.99 (available in several scents)
37. A Ninja Creami if scrumptious desserts might as well be your middle name and you want more of them into your life immediately. This nifty gadget allows you to create dreamy, ~creamy~ treats at home, including ice cream, sorbet, milkshakes, gelato, and more!
www.amazon.com
All you have to do is fill the provided pint cup (it comes with two) with your choice of milk, juice, or anything else you might want and freeze for 24 hours. You can then opt to add in mix-ins if you'd like, place the cup into the Creami, choose your treat of choice from one of the 11 settings, and let it get to work!
Promising review:"This is really so easy to use!! If you plan ahead, you can have ice cream daily, even a different flavor daily!! Easy enough to find different recipes and you can put in add-ins like chips, Reese's peanut butter cups, fruit, etc. The plus side — you KNOW what's in it!!" — DawnH
Price: $188.99
38. Kitsch's overnight heatless curls set for a quick and easy hairdo you'll only wish you'd known about sooner. Head to bed with the curlers in and you'll awake to a set of beautiful, bouncy curls that look like you came straight from the salon — no damaging heat tools required.
www.amazon.com
This product is designed for use on all hair types!
Kitsch is a woman-owned accessory brand that was founded in 2010. They also sell cute scrunchies, cloth face masks, satin pillowcases, and more.
Promising review:"Honestly, I was so surprised by how well this worked on my hair. The first night, I tried it on two-day hair that was completely dry, and I still woke up with curls the next morning. The following day, I tried it after washing my hair and put it in when my hair was slightly damp, and the curls the next day were so full and bouncy. The curls have lasted really well throughout the day, and I didn't end up having a flat spot in the middle of the back from separating the two halves of hair to wrap them. Overall, this makes getting ready in the morning so much easier, and I am so glad I have a heatless option to doing my hair now." — Megan MacGregor
Price: $15.98 (available in 13 styles)
39. Some cult-favorite Clean Skin Club Clean Towels with so many uses, you'll be amazed by their versatility. Combine them with makeup remover or face wash for a gentle cleansing experience OR use 'em to dry your skin after washing. Plus, they're soft, disposable, and free of chemicals — unlike reusable towels, which are basically bacteria's fave breeding ground.
www.amazon.com, www.amazon.com
Clean Skin Club is a US-based small business specializing in hygienic, vegan, and cruelty-free skincare products.
Promising review:"I absolutely love these. I saw these on TikTok and bought them. I will be buying more. They are great for my face. Really soft and VERY durable and strong, even when wet. You can wash your face [with it] or just dry your face, either way, it's the best option." — Sahara
Price: $17.95 for a pack of 50 (also available in larger multipacks)
40. Bella's Ceramic Fold-n-Store Dual Griddle to give your kitchen the upgrade it so badly deserves — a highly efficient, space-saving, gadget that heats up quickly *and* evenly for a top-notch cooking experience. Bonus: The magical nonstick surface won't completely demolish your precious eggs. Simply fold it up and store it out of the way when you're done!
www.amazon.com, www.amazon.com
It has dual temperature zones that heat up to 400 degrees so you can cook two different items at the same time! The nonstick coating is free of PFAS, PFOA, PTFE, lead, and cadmium.
Promising review:"I love how spacious yet compact this griddle is. It's big enough to cook for the family but folds up neatly for easy storage. The non-stick surface works perfectly—nothing sticks, and cleanup is super quick. The dual temperature controls are a nice bonus, letting you cook different foods at once. It's a simple, reliable tool that makes cooking so much easier!" — SAMAS
Price: $59.99 (available in four colors)
41. A lightweight yet oversized knit button-up cardigan you'll probably wear all year long because of how well it marries high-end fashion with cozy feels. Reviewers even compare it to the pricier Jenni Kayne "Cocoon" cardigan so you know it's worth the hype!
www.amazon.com, www.amazon.com
Promising review: "The sweater is extremely comfortable and high quality, and the color selections were awesome. I chose the cognac color which is kind of a taupe-ish brownish color. Bought it to match some khaki boots and the match was terrific. The pockets are nice. The sweater is roomy. The sleeves are a good length. The thickness is perfect for warmth without being overly bulky. I really like this sweater and will order more colors." — Alana Mohacsi
Price: $17.99+ (available in women's sizes XS–XL and 18 styles)
42. Color Wow Dream Coat Supernatural Spray when you wanna walk around with an invisible hair shield that protects your beloved blowout. It'll keep unwanted moisture away so you can live that frizz-free life. Bonus: The waterproof coating can last up to 72 hours or through 2–3 washes!
www.amazon.com, www.amazon.com
Check out a TikTok of the Color Wow Dream Coat Supernatural Spray in action.
Promising review: "I rarely — I don't think ever — rave about a hair product, but this is an exception. I got it to smooth out the frizzies in my hair, and it performed above and beyond my expectations. I'm not a fan of the price, but I'll keep buying it because it's worth it. I highly recommend this product!" — CheckFirstWithAmazon
Price: $25.20 (also available in a smaller size)
Psst — you can also get this in an"extra strength" version and a curly hair version!
43. A set of slide-out cabinet organizers — it'll help you take charge of the cluttered situation under your sinks. These trusty organizers will help you use the space available to get organized ASAP!
www.amazon.com, www.amazon.com
Promising review: "My bathroom cabinets were getting out of hand with baskets and clutter and I regularly couldn't find what I needed.... so I bought these lovelies! And now it's perfectly organized! The drawers slide smoothly and I can reach everything conveniently. The item is actually sturdier than I expected for it being plastic. I filled mine up and it doesn't wiggle or anything when you slide out the drawers. I think they are great!" — Amazon Customer
Price: $39.99 for a set of two
Reviews in this post have been edited for length and/or clarity.
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Buzz Feed
2 hours ago
- Buzz Feed
35 Fun Products That Are Also Very Good At Their Jobs
A reusable silicone cactus dryer ball that pet owners especially love because it catches hair like nobody's business. These lil' desert bubs will also help soften fabric, reduce wrinkles, *and* save drying time, so they'll put all the decorative but useless succulents in your home to shame. A limited edition (!!) Eos Marshmallow "Super Balm" lip treatment from the brand's "secret menu" so good that reviewers say it's better than Carmex for healing and better than Summer Fridays for quality. Lip care that will also taste like you're perpetually eating a s'more for less than $5?? My friends, life is good. A ridiculously charming octopus-shaped blackhead remover you can use to gently scrub as part of your skin routine or in the shower to remove excess sebum to exfoliate pores and pull out blackheads, whiteheads, and other miscellaneous gunk from the day that you'd rather evict. A set of limited edition Band-Aids with retro flower patterns so the next time you get a little ouch, you can be like, "wound care, but make it summer-y." A NeeDoh "Dream Drop," another release from the *elite* Needoh sensory fidget toy line for anyone who wants to add more calm and focus to their day. This goo-filled, delightfully colorful fidget has a satisfying squish with a "slow rise" before going back to its original shape. Reviewers also love that it doesn't have the kind of stickiness that picks up debris and makes it hard to clean. A set of eye-popping fine point pens designed not to bleed through pages for planners and journals, so you can — gasp — color code your tasks, putting a fun twist on them that makes it all the more motivating to stay focused 🌈. Nyx's brand new "Smushy" Matte Lip Balm made with mochi rice powder (!!) for the ultimate subtly blended soft matte look. Reviewers love that it's buildable, moisturizing, gives their lips a ~natural~ look, and comes in delicious flavors like cherry pie and raspberry sorbet 😋. A set of hair tie bracelets designed to look like *actual* jewelry, so you won't be kicking yourself when you realize you left a hair tie on your wrist for every photo. A retro-style Comfort Pro rocking camp chair in a newer "Sweet Tea" color combo so darling that all of its cool features will be just an extra perk. Reviewers have loved this cult-fave, lightweight outdoor chair for years because it's super lightweight, portable, and ohhhh-so-comfortable when you're sitting for long spells during games, camping trips, or other outdoor events. Now it's cuter than it's ever been!! McCormick's Potato Topping Seasoning for anyone who's not afraid to get a little feral about their air-fried, mashed, and baked potatoes — this blend of salt, garlic, and asiago cheese is so mouthwateringly delicious that you'll be dumping it on everything from popcorn to grilled cheese to guacamole. An adorable little puppy night-light with a soft white glow that will make it the perfect critter for gently illuminating bedrooms and bathrooms at night. It even has eight different color modes so you can finally live your childhood dream of having a purple dog! A "Gracula" garlic crusher, because you know what? If a 108-year-old vampire lurking moodily in the trees in the Pacific Northwest isn't going to fall in love with you and grant you immortality, one might as well make your life in the kitchen a little easier. Death Wish Instant Coffee Packets so downright (dare I say, DANGEROUSLY) delicious that even the biggest coffee snobs you know might trade in their precious pour-overs. That is, if they can handle the 300 mg of caffeine per cup. 👀 Patchology's "Rosé Toes" moisturizing foot mask to give your dry, cracked heels some shea butter, strawberry oil-infused relief in ten minutes flat — not unlike the glass of rosé that hits at Friday happy hour. Reviewers are genuinely impressed by how much of a difference these make in so little time! Built's "Puff Protein Bars" that are basically chocolate-covered marshmallows that also, by some witchcraft, have 17 entire grams of protein in them?? And NO weird aftertaste. If you are also someone who is in a perpetual state of "I need protein or I will bite someone's brain off," I am telling you, nothing in this WORLD will feel better than pulling one of these out of your bag. A stackable set of sheep toilet roll holders so you'll never be caught in a baaaaaaaa-d situation without an extra bit of TP to spare. A cloud-shaped utility knife you will *need* in your life if you're a person who gets a lot of packages — this will save you a whole lot of time and effort (and DESPAIR over your ruined nails) with quick, easy cuts. Vacation's Classic Whip SPF 30, a wildly beloved "dessert for your skin" that feels so lightweight and decadent to apply that reviewers can't get enough of it. (No, REALLY. This is selling out all over 😭.) Not only does it feel ridiculously indulgent, but it's water-resistant and sensitive skin-friendly, so you'll be the sweetest AND safest treat. A set of vinyl coasters to give your coffee table a delightfully retro nostalgic touch *and* protect it from the perils of condensation. Birdie, an indoor carbon dioxide monitor that — bless her dramatic heart — will flip over and "die" if the air quality in your home goes down, prompting you to open a window or run an air purifier so you can breathe easier. Once Birdie is happy with the air quality again, she'll pop back up! A set of espresso martini instant cocktail tea bags — all the sophistication of tea, the zing! of coffee, and the 😜 of a cheeky cocktail, without the exorbitant bar price tags. All you have to do is add three ounces of cold water, 1.5 ounces of hard liquor, and the tea sachet into a glass, and you'll have a delicious cocktail in one minute. A ~magic~ banana hand lotion you can easily keep in your bag to soothe dry and cracked hands with its vitamin A and potassium-rich banana extract. Reviewers love how moisturizing this feels, how lovely the mild scent is, and also what a delightful flex it is to be like, "Hey, want some lotion from my tiny purse banana?" A flowerpot-shaped lemon juicer designed to flex on all your other kitchen tools — it will not only be amazing at its job, but look gosh darn adorable doing it. A guided visual sloth "breathing partner" you can use for meditation and calm to shift your mindset. This is designed to guide you through either the popular 4/7/8 or 5/5 "calming breaths" to help reduce stress and anxiety, using colors that fade in and out softly as cues. Bonus: it's kid friendly! A set of french fry clips that will not only secure your food bags, but rest in their own little magnetic fry pouch that sticks onto the fridge. Just further proof that there is nothing the humble potato cannot do. A super effective and strangely whimsical foaming drain cleaner for anyone who wants to make cleaning a whole aesthetic. This gentle but powerful foam will pull up gunk and clean out drains in sinks, bathtubs, and floor drains, helping prevent plumbing issues and making everything smell ~squeaky clean~. A platypus jar-scraping spatula so you can get every!! last!! MORSEL!!! of your peanut butters, Nutellas, and mayos, just as international super spy and legendary hero Perry the Platypus would have wanted. A "Shower Cat" for anyone who sheds enough in the shower that they could, in fact, costume an entire production of Cats. This gizmo attaches to the shower wall as a handy place to stash loose hair so it won't wrap around the drain and cause you a headache later (also not unlike a production of Cats). A daisy-shaped egg separator so the next time you're getting your protein in, you'll have some legit "flower power" on your side. A Godzilla microwave cleaner you can fill with water and vinegar and stick in the microwave. After five minutes, the gunk will be so loose that you can DESTROYYYYYY it all the way this big dude came after Manhattan. A sword-shaped grater for anyone out there who isn't just a cheese lover, but a cheese gladiator. Fight valiantly, my dairy-tolerant friends. A penguin-shaped egg cooker and holder that will make it ridiculously easy to make easy-, medium-, and hard-boiled eggs on the stove, *plus* keep them safe afterward. No more sticking your eggs back in the fridge and confusing them for the raw ones anymore — you can just pop the little penguins in there for storage. Barkbox's "Dogness Monster" Super Chewer designed for doggos that go to CLOWN TOWN with their chew toys and for puppies in their biting phase. No more cleaning up a plush graveyard from toys that weren't up to the task!! A set of cat-shaped dual-sided sponges that dared to ask, "What if we turned Scrub Daddy sponges into cats and also made them way more affordable?" These will be the purrrrfect solution for your kitchen aesthetic *and* budget. A fire escape wall shelf so you can add a nostalgic city aesthetic to your room, plus make your knick-knacks reenact scenes from Spider-Man movies. Bonus — this is a great alternative to the $200 (!!) version at Urban Outfitters.


Forbes
3 hours ago
- Forbes
How Lioness Built A Sexual Wellness Brand Selling Women Their Orgasms
Lioness Sextech for Sexual Wellness 'When we started the company, I was still very scared of my body,' Anna Lee, co-founder and CEO of the sexual wellness company, Lioness Health, told me over Zoom. 'I very much was like, 'I'm never doing interviews.' I never wanted to say the word vagina, or anything like that. I just want to build this really cool vibrator.' Eight years later, this former Amazon mechanical design engineer raised in a conservative Korean household is now running a profitable company convincing women to share their most intimate biometric data: their orgasms. She's built a strong TikTok following by turning her own orgasm charts into viral content after a 30-day challenge to, if I may borrow from Seinfeld, not be master of her domain. July 31st marks National Orgasm Day. Yes, it's a thing, widely celebrated across six countries as an offshoot of International Female Orgasm Day, founded in Brazil in 2007. Its purpose is to promote sexual wellness education, reduce stigma around the female orgasm, and raise awareness about the orgasm gap. While 95% of heterosexual men climax during sex, only 65% of heterosexual women do. Thirty-nine percent of women always orgasm when alone versus 6% during partnered encounters. A final statistic shocking to no woman, 60% of women have faked orgasms. Twenty-five percent of men have also, though presumably with less acclaim Lee immediately saw an entrepreneurial opportunity in launching Lioness, a smart vibrator tracking biometric data during orgasms. 'I really thought I could build a better vibrator. How do we have self-driving cars and VR glasses, but our sex toys are literally a motor and battery? It makes no sense there's so little tech innovation in sex toys.' Building a company around female pleasure required navigating an industrial landscape where traditional marketing channels are off the table, manufacturing comes with byzantine triangulation, and mentioning the O-word triggers algorithmic censorship. Despite the big O's physical and mental health benefits, sexual wellness is still one of the most underdeveloped segments in the health economy. The global market for sexual technology products, or sextech, is projected to exceed $48 billion by 2033. Hearing industry standards for testing vibration intensity from the male founder of a sex toy company sparked Lee's quiet revolution. 'He told me the industry standard was to put the vibration on your nose and this is what a clitoris feels like!' Lee was aghast. 'All those times where if a toy doesn't work for you, and you're thinking something's wrong with me, why am I broken, but it's really because none of those toys were ever made with women in mind. They're meant for men to purchase for their significant other when they're trying to spice up their relationship.' If the industry was defining 'normal' without studying women's bodies, leaving women to quietly internalize design failures as personal ones, the only plausible solution was to go directly to the source: women's bodies. Sextech And Sexual Wellness The Lioness vibrator with data visualization app Most sexual wellness companies peddle pleasure. Lioness specializes in data. The company operates within the rapidly expanding sextech market, where technology intersects with taboo to fill gaps legacy science conveniently ignores. 'We wanted to take sex toys and make them not sexy, but very nerdy. Make it something that feels like you're understanding your body better, making you curious about your body. The same way people get obsessed with Fitbits, Oura rings, fitness trackers. Why can't you be equally empowered about sexual wellness?' At Amazon, Lee specialized in force sensors embedded in Kindles and tablets, precisely the technological expertise needed to detect pelvic floor muscle movement. If a touchscreen could register the subtle press of a fingertip, why not the contractions of an orgasm? She reverse-engineered this logic and built a sensor durable enough for intimate use while maintaining clinical accuracy. The Lioness monitors pelvic floor muscle contractions, body temperature, and movement patterns during orgasm, translating arousal into data visualizations via a companion app. Each device is assigned a unique ID connecting to an anonymous data repository, allowing users to track patterns over time. She had the perfect product, but her go-to-market strategy wasn't as easy as she'd hoped. Lioness launched into a market where it couldn't say what it was selling. Basic DTC and GTM playbooks recommend Facebook and Instagram advertising, Google Ads, and mainstream influencer partnerships. But when Lioness launched in 2014, the term sextech didn't exist. Sexual wellness products were categorized alongside pornographic content. Meta rejected advertisements outright; YouTube labeled educational content as adult material; payment processors flagged transactions; and even email marketing campaigns were threatened by spam filters. 'January 1st was probably the first time we were able to truly run ads for Meta,' Lee shared. 'This is the first time we're actually experiencing being able to do the traditional method of paid marketing. Before then, we were doing pretty out there things to get the word out, doing everything but paid marketing.' Those 'out there things' included scientific exhibitionism of the most intimate variety. During the pandemic, Lee launched a TikTok channel where she displayed her own orgasm charts. 'I wasn't even showing the vibrator. I was like, this is what data looks like in terms of my orgasms. If I drink coffee, this is what it looks like.' Her candor earned her 450,000 followers. Lee then escalated her commitment to empirical transparency by self pleasuring daily for 30 consecutive days, documenting the physiological variations, and posting analysis on Reddit's DataIsBeautiful subreddit. The posts went viral. 'There were days that was very stressful, because when you're forced to masturbate for 30 days, it is way more difficult than wanting to masturbate for 30 days,' Lee recalled. 'There's days you're like, 'Oh man, I don't even feel like it.' But you're just doing it because you're keeping your streak up.' While Lee charted her climaxes, her team churned out three to four educational articles a week, positioning Lioness as a sexual wellness thought leader while skirting the 'sex toy' label entirely. Lee spoke on every panel she could find, joined every discussion, and chased every earned media opportunity available. By the time Meta finally sanctioned Lioness advertisements in January 2025, coinciding with broader policy shifts surrounding the 2024 elections, the platform had become virtually pointless. Her organic strategy outpaced paid acquisition. Users acquired through content and word-of-mouth showed higher engagement and stronger lifetime value than any gained from those intrusive paid feed interruptions. Lee initially approached the product with an engineer's logic, but the emotional impact on customers caught her by surprise. Many buyers didn't just see Lioness as a tool. They saw it instead as a form of agency, a way to reclaim knowledge long ignored, outsourced, or medicalized beyond recognition. 'There was a researcher that did a study with the Lioness users on what this data means to them, why people buy the Lioness,' Lee said. 'Most, almost a huge percentage of people were like, 'this data helps me and helps other people learn about their body.' They felt this pursuit. They're pioneers in sexual health, helping contribute to the science of sexual wellness, getting more research out there, helping other women understand their bodies better by also contributing their data to science.' Lioness's Sexual Wellness Lab Lioness users opt in to share anonymously their data to researchers Dr. Dee Hartmann, PT, DPT, spent 27 years running a physical therapy clinic in suburban Chicago, specializing in treating chronic vulvar pain, an anatomical mystery patriarchal medicine dismisses. Since shifting her focus to research and education in 2017, she's become a global speaker, author, and co-founder of both The Pleasure Movement and the Center for Genital Health and Education. 'I've spent my life in women's pelvises,' Hartmann candidly told me over Zoom. 'And I'm very fascinated by what happens from a functional perspective. Physical therapists try to treat the cause of a problem rather than medication which treats the symptoms.' Her preliminary research with Lioness's real-time biometric data showed orgasmic contractions generate statistically greater force than voluntary pelvic floor muscle contractions. 'We possess negligible understanding in the medical literature regarding what constitutes a female orgasm,' Hartmann continued. 'Female sexual arousal was determined in laboratories with college students supine on tables with temperature and moisture gauges positioned internally. The clitoris received no consideration whatsoever.' Lioness users, meanwhile, have established an unconventional relationship with the company, anonymously contributing their data while enjoying the well-documented benefits of orgasm (better sleep, lower stress, improved immunity). Those who opt in further can share their device ID with researchers, who can then access physiological data from Lioness's mainframe. For Hartmann, the possibilities are finally catching up to questions she's asked her whole career. She dreams of studying cultural differences in physiological arousal, comparing, for instance, orgasm signatures from women in sexually repressive environments versus those in more liberal societies. And now, for the first time, she has a tool that could make those studies possible. 'My thesis is, I want to know the impact and the functionality of pelvic floor muscles and clitoral stimulation, and how it contributes to arousal and orgasm.' She pointed to one Lioness user showing dramatic variations between a 16-minute midnight session and a five-minute morning quickie. 'The studies we could do with this are just endless!' Hartmann enthused. Over in the Czech Republic, Dr. James Pfaus has also been working with Lioness in his research. Pfaus is a Professor of Neuroscience and Psychology at Charles University Prague and Director of Research Division, Center for Sexual Health and Intervention at the Czech National Institute of Mental Health. 'The Lioness, I think, is truly detecting pelvic floor movements, which is the motor part of your orgasm,' Pfaus enlightened me during our Zoom call. Pfaus has already used the Lioness to develop new theories around women's sexual wellness. His analysis of 52 women across multiple sessions introduced three distinct orgasmic signatures: These signatures now inform broader theories about sexual response, reshaping how female pleasure is understood both in labs and bedrooms. 'It's very hard to get funding to study orgasms,' Pfaus lamented. 'Nobody wants to put money into understanding orgasm or orgasm problems because it's like, well, we have other things to study. There's cancer.' In the interim, Lioness is helping researchers like Hartmann and Pfaus bypass academic bureaucracy to continue their research until funding gatekeepers start realizing the $48 billion potential of this work. Takeaways for CMOs Navigating the Taboo Sexual Wellness Industry Lioness's GTM strategy invariably created very passionate consumers. When traditional digital marketing channels shut the door to Lee's ambitions, she created a window and strategically used her $1.2 million fundraise to launch Lioness. Unable to buy attention with advertising, she earned it instead through thought leadership backed by scientific credibility. Bootstrapping led to disciplined spending and creative problem-solving – such as her sharing very personal data very publicly, winning over Gen Z in the process, and their passion for audacity in sexual wellness education. For CMOs navigating restricted markets or taboo categories, here's how to copy her blueprint: 'As someone that was so scared of her own body growing up, the one way I found comfort in understanding my body was through science,' Lee confessed. 'There's a big mission drive for people purchasing the Lioness beyond just being like, 'Hey, this is a really cool vibrator.' They also feel that really big passion of what we have is to change the mission around sexual health and research.' Lee's arc from anatomy-phobic engineer to orgasm-data sexual wellness influencer is how taboo markets reward orthogonal thinking. In building a vibrator cum research device, she reengineered the narrative around female pleasure and redefined for women the passionate pursuit of luxury as the ability to own both their power and their pleasure.
Yahoo
3 hours ago
- Yahoo
I browsed 100s of Lululemon new arrivals this week — 11 worth your money, from bags to jackets
Including a brand new card pouch we predict will sell out. Lululemon lovers already know about the weekly new arrivals, and being a fan myself, I'm always on the lookout for the next drop (Tuesday afternoon, BTW). This week I spotted a plethora of items — some tried-and-true bags in new colours, plus some fall-ready pieces, too (yes, already!). So, if you're also in need of a wardrobe reset (or just enjoy adding to your Lulu collection), I sifted through every single one of the new arrivals and pulled out 11 of the best new arrivals. Don't feel like browsing my edit? You can shop the drop by category below instead: Shop new Lululemon women's styles Shop new Lululemon men's styles Shop new Lululemon accessories Shop new Lululemon bags Lululemon new arrivals: Shop all City Essentials Small Shoulder Bag 3L $88 at Lululemon The City Essentials Small Shoulder Bag isn't necessarily a new item, but this summery Lavender Frost shade is. This perfectly sized bag comes with an adjustable shoulder strap, so you can wear it crossbody when your hands are full. Double Zip Clippable Card Pouch $44 at Lululemon This two-in-one card pouch is big enough to carry cards, cash, coins and even a pair of earbuds. The best part is you can clip it onto your keys, bag or even a belt loop. Graphic Coaches Jacket $168 at Lululemon Not only is this style nostalgic, but it's also the perfect transitional jacket if your mind is already thinking about fall (at least mine is). It's water-resistant and windproof, too. Plus, it has a relaxed, roomy fit that's perfect for layering. Structured Ball Cap 1998 $38 at Lululemon Looking for a year-round ball cap? This one is a great contender. It's lined with lightweight, sweat-wicking and quick-drying fabric that will be comfortable all-day long. Organic Cotton High-Neck Ringer Tank Top $38 at Lululemon This sporty yet chic tank is perfect for throwing on with a pair of leggings, bike shorts, a skirt or a pair of jeans. It's made of soft, breathable fabric that makes it both versatile and comfy. Travel Toiletry Bag 3.5L $48 at Lululemon This little travel pouch is perfect for holding skincare, makeup, brushes or, honestly, whatever you want. It has a wipeable lining, so you won't have to worry about anything spilling inside. Bubble-Hem High-Rise Skirt $98 at Lululemon Haven't hopped on the bubble-hem trend yet? Well, now might be your chance. This skirt is lightweight and playful, perfect for wearing on the court or to brunch. Seersucker Check Ruched Midi Dress $168 at Lululemon I spy a new dress! This seersucker midi features an A-line skirt, a smocked back and, get this, removable straps. Yes — you can rock this frock as a strapless style if you're in the mood to switch things up. Nylon Collared JacketRetro Remix $168 at Lululemon I love a tracksuit moment, and this one has checked all the boxes. It has a retro feel, and I can practically hear the nylon swishing with each step. If you love vintage-inspired things, this jacket will make a great addition to your wardrobe. Linerless Textured Swim Short 5" $78 at Lululemon These swimming trunks are linerless and made with chlorine-resistant fabric, so you won't have to worry about them fading over time. Define Cropped Jacket $138 at Lululemon The cropped define jacket you know and love is now available in a fun camo print that screams fall. It's buttery soft, body-skimming and the perfect length (not too short and not too long).